דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.
What You'll Do:
Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences
Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation
Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work
Build product-related assets that support the buyer journey from awareness through evaluation
Lead go-to-market for feature releases and product announcements, from narrative to launch execution
Craft product communications to prospects and customers that are clear, credible, and grounded in real value
Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence
Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels
Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

We're now entering our next chapter: voice agents, enterprise APIs, and real-time multilingual broadcasting. Backed by top-tier investors and with a proven production-grade AI foundation, we're expanding fast and we want a marketer who wants to grow with us.

What you'll gain

Direct impact on ARR
Ownership from day one
Grow as the company scales
Responsibilities
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

We are looking for a Product Marketing Manager to join our Team.


About the Role

This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.

What youll do:
Own positioning and messaging for Retail & CPG audiences - and constantly gather competitive intelligence and customer insights to refine this
Act as the Retail & CPG marketing expert, owning the narrative and commercial success
Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities
Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies
Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions.
Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360 campaigns that connect industry events, insights, outbound, and product launches into one unified motion.

Are you a skilled and strategic marketer looking to take your career to the next level? we are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.
You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come!
Responsibilities:
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role at our company: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

Were looking for a Senior Technical Product Marketing Manager with deep cybersecurity expertise and strong product thinking, who is excited to shape how our products are positioned, launched, and adopted.
You'll serve as the bridge between Product, Engineering, Sales, Customer Success, and Marketing, translating customer needs and technical capabilities into compelling product narratives and go-to-market strategies. You'll influence product direction through customer insights, own technical product launches, develop differentiated positioning, and create technical content that resonates with both practitioners and executive buyers.
This is a highly cross-functional role where you'll help define not only how we talk about our products, but also what we build and why it matters.
What Youll Do
Create and deliver high-quality technical marketing content including:
Solution briefs
Technical blogs
Product documentation support
Webinars and presentations
Demo scripts and customer enablement materials
Competitive and technical positioning assets
Partner with Product Management and Engineering teams to deeply understand product capabilities, roadmap, and customer use cases
Support Sales and Customer Success teams with technical messaging, enablement, and customer-facing presentations
Translate technical cybersecurity concepts into clear, engaging, and customer-relevant messaging for both technical and executive audiences
Represent the company externally through webinars, customer meetings, conferences, workshops, and industry events
Gather customer feedback and field insights to help influence product strategy and positioning
Help drive technical thought leadership initiatives and contribute to the companys presence in the cybersecurity community.