דרושים » פרסום שיווק ויחסי ציבור » Director of Product Marketing & Go-to-Market

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We're now entering our next chapter: voice agents, enterprise APIs, and real-time multilingual broadcasting. Backed by top-tier investors and with a proven production-grade AI foundation, we're expanding fast and we want a marketer who wants to grow with us.

What you'll gain

Direct impact on ARR
Ownership from day one
Grow as the company scales
Responsibilities
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

As the Senior Product Manager for this new growth initiative, you'll execute the product strategy -taking a validated concept through market validation and into initial scale. You will define the playbook for how we build, test, launch, and scale new offerings that expand our impact beyond our core platform.

This is a founding PM role for a new product line. You'll work at the intersection of user research, engineering, design, and commercial execution-moving fast, validating assumptions, and building products that deliver measurable clinical and commercial impact in underserved populations.

Responsibilities
Conduct deep user experience research (UXR) and market validation to test strategy assumptions and define product-market fit.
Lead product launch execution and initial go-to-market rollout
Develop and execute growth strategies to drive user acquisition, engagement, and retention throughout the product lifecycle.
Drive product development in partnership with engineering, design, data science, and analytics teams.
Design and test service prototypes in collaboration with clinical, product, and GTM teams, with a focus on speed-to-learning.
Work closely with Sales, Customer Success, and Clinical teams to understand customer needs and commercial viability.
Partner with the commercial team to validate market demand and ensure product-market fit before major investment.
Establish metrics for success and health checks that inform go/no-go decisions at key milestones.

We are looking for a Product Marketing Manager to join our Team.


About the Role

This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.

What youll do:
Own positioning and messaging for Retail & CPG audiences - and constantly gather competitive intelligence and customer insights to refine this
Act as the Retail & CPG marketing expert, owning the narrative and commercial success
Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities
Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies
Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions.
Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360 campaigns that connect industry events, insights, outbound, and product launches into one unified motion.

We're looking for an exceptional Senior Product Manager to help shape the future of our company's platform. You'll own strategic product areas end-to-end, partnering closely with Engineering, Design, Security Research, Data Science, and Go-to-Market teams to solve complex customer problems and bring innovative products to market.
This is a highly technical and strategic role where you'll work directly with enterprise customers, influence company priorities, and translate emerging technologies, customer insights, and market trends into product strategy. As an early member of the product organization, you'll have significant ownership and the opportunity to shape not only what we build, but how we build it.
You'll spend time with customers, dive deep into technical challenges alongside world-class engineers and researchers, and turn ambiguity into clear product direction. The technology landscape is evolving rapidly- with AI, modern applications, and new attack surfaces constantly reshaping enterprise security- and you'll help ensure our company stays ahead of what's next.
What You'll Do
Own the strategy, roadmap, and execution for key product areas across the company platform.
Define product vision and long-term direction while balancing customer needs, technical complexity, and business priorities.
Lead cross-functional teams through the full product lifecycle, from discovery and definition to launch and iteration.
Partner closely with Engineering, Design, Security Research, and Data Science to build innovative, customer-centric products.
Engage directly with enterprise customers to deeply understand their challenges and validate product direction.
Translate customer insights, product analytics, competitive intelligence, and emerging technologies into product strategy.
Prioritize opportunities, make informed tradeoffs, and drive alignment across teams.
Work closely with Product Marketing, Sales, Customer Success, and Leadership to successfully launch and scale new capabilities.
Define success metrics, measure outcomes, and continuously improve the customer experience.
Communicate product strategy, priorities, and progress with clarity across the organization.

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.
What You'll Do:
Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences
Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation
Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work
Build product-related assets that support the buyer journey from awareness through evaluation
Lead go-to-market for feature releases and product announcements, from narrative to launch execution
Craft product communications to prospects and customers that are clear, credible, and grounded in real value
Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence
Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels
Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

We are looking for an experienced and strategic Product Manager to lead a core domain within our companys Cloud Firewall portfolio. This role is central to shaping how enterprises secure cloud environments at scale across hybrid and multi-cloud infrastructures.
our companys cloud security solutions protect some of the worlds largest organizations, and our Cloud Firewall capabilities are a critical part of helping customers enforce consistent, scalable, and intelligent network security in dynamic cloud environments.
As the Product Manager for a core Cloud Firewall capability, you will own the product vision, strategy, and execution end to end - from deeply understanding customer needs, market trends, and cloud platform evolution, through defining roadmap priorities and driving delivery, to ensuring strong adoption and long-term customer value.
You will work closely with engineering, architecture, UX, research, sales, marketing, and customer-facing teams in a highly cross-functional environment. This role requires a strong product leader with proven success in Agile product development, the ability to lead complex cross-functional programs, and a demonstrated record of influencing strategy and execution across engineering, business, and customer-facing teams.
This is an opportunity to influence a strategic cloud security domain and build high-impact products that solve real customer problems in one of the most important areas of cybersecurity.
Key Responsibilities
Define and own the product strategy, vision, and roadmap for our companys Cloud Firewall capabilities, aligned with company objectives, customer needs, and market opportunities.
Lead product discovery by analyzing customer pain points, industry trends, competitor offerings, and emerging cloud security requirements across AWS, Azure, GCP, and hybrid environments.
Work closely with engineering leadership and development teams to translate strategy into execution through clear priorities, well-defined requirements, and pragmatic tradeoff decisions.
Drive product development in a proven Agile environment, including backlog management, feature prioritization, user story definition, sprint planning support, and ongoing collaboration with R&D throughout the delivery lifecycle.

We are looking for a Senior Product Manager to join our Agentic Search team, building the search and retrieval infrastructure that powers AI agents and LLM-based applications at scale.

This is a hands-on IC role with real ownership. You will take full end-to-end responsibility over a core product area, from defining strategy through shipping and iterating based on real usage data. You will work within a small PM team reporting to the Director of Product, alongside engineering, design, and go-to-market, shaping how AI agents discover, retrieve, and act on web information in real time.

The product serves both a developer-facing PLG motion and a growing enterprise customer base, so you will need to be equally comfortable digging into API design and search quality as you are running customer discovery calls and informing competitive positioning. We are looking for someone who can operate as a senior strategic partner, not just an executor, and who has the potential to grow into a principal-level PM over time.

Youre welcome to work hybrid from Tel Aviv, Israel.

Your responsibilities will include:

Own a core product area end-to-end: strategy, roadmap, execution, and iteration based on real usage signals and customer feedback.
Drive search quality and relevance improvements by working closely with engineering and research to define evaluation frameworks, benchmarks, and release criteria.
Engage directly with enterprise customers and developer users to validate ideas, understand pain points, and shape product-market fit across both PLG and enterprise motions.
Monitor the competitive landscape in agentic search and AI-powered retrieval, identifying shifts, threats, and opportunities that should inform product decisions.
Collaborate with go-to-market teams (sales, solutions, growth) to ensure product positioning, ICP definitions, and enablement materials reflect product reality.
Contribute to product strategy as a senior voice on a small, high-impact team, challenging assumptions and bringing independent judgment to key decisions.
Lead product experiments and rapid iteration cycles, moving from hypothesis to prototype to production with clear success criteria.