Required Creative Strategist - Maternity Leave Replacement / Contractor
About the Role
As a Performance Creative Specialist, you will serve as a strategic partner at the intersection of creative and data. Youll join our global Creative Shop, working hands-on to translate data into sharp, actionable creative briefs, produce high-performing assets (copy, images, videos, and landing pages), and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team.
About the Creative Shop
Our Creative Shop is a global team of strategists, designers, data analysts, copywriters, and video editors who support our most valued clients and internal teams with creative direction and innovation.
Responsibilities
Briefing & Execution: Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors.
Asset & Campaign Optimization: Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms.
Knowledge Sharing: Create and deliver educational materials (webinars, internal briefings) for both internal teams and external clients to share creative insights and best practices.
Cross-Team Collaboration: Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for our internal user acquisition efforts.
Performance Analysis: Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements).
This is a full time job.

we are looking for a Creative Strategist, Israel & Gaming
Creative Strategist, Israel & Gaming Responsibilities
Develop and drive creative strategy for gaming advertisers and Israel-market clients, translating brand objectives into platform-native creative frameworks across advertising surfaces
Lead cross-functional creative strategy projects in partnership with sales, marketing science, and product teams to deliver integrated solutions for advertisers
Analyze creative performance data and A/B testing results to identify patterns, generate insights, and iterate on creative hypotheses that improve advertiser outcomes
Build and present creative strategy narratives to advertisers and agency partners, adapting communication style for diverse audiences including brand marketers, performance teams, and executive stakeholders
Contribute to organizational creative strategy by developing scalable playbooks, vertical-specific best practices, and thought leadership content for the gaming and Israel market segments
Proactively identify emerging creative trends in gaming advertising and the Israel market, translating them into actionable recommendations for clients and internal teams
Leverage AI tools to accelerate creative ideation, brief development, performance analysis, and the production of scalable creative strategy assets
Coach peers on creative strategy methodologies, efficient workflows, and how to apply gaming and market-specific insights to client engagements
Align creative strategy priorities across multiple stakeholder groups, holding teams accountable to shared goals and surfacing tradeoffs when competing priorities arise