We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

As a Demand Generation & ABM Lead at our company, you will own our enterprise demand generation and account-based marketing motion, turning priority accounts, buying groups, account intelligence, and coordinated Sales and Marketing plays into qualified pipeline.
You will identify the accounts we need to win, understand the buying groups inside them, recognize the signals that indicate when and how to engage, and build programs that move those accounts from awareness to conversation to opportunity. This is not a lead-volume or MQL role. Success is qualified meetings, opportunities, pipeline progression, and sourced or influenced pipeline.
This is a hands-on role. You will work closely with Sales on account strategy and activation, with Growth Marketing on paid and scalable channels, with Field Marketing on executive and account programs, and with GTM Engineering on signals, enrichment, automation, and account intelligence.
Responsibilities
Own ABM strategy for our companys priority enterprise accounts, including account selection, segmentation, tiering, and prioritization.
Design and execute 1:1, 1-to-many, and scalable account-based programs based on account value, buying-group complexity, and stage.
Map buying groups across executives, champions, users, influencers, and decision-makers, and build multi-threaded engagement strategies.
Partner closely with Sales to create joint account plans, engagement strategies, next-best actions, and coordinated plays that move priority accounts into qualified meetings, opportunities, and pipeline.
Use intent signals, engagement, company initiatives, leadership changes, and other triggers to determine when and how to activate an account.
Develop account-specific messaging, offers, and campaign concepts with Product Marketing and Content.
Partner with Growth Marketing and Field Marketing to activate priority accounts through paid, digital, events, executive programs, and other relevant channels.
Work with GTM Engineering to turn account intelligence and signals into scalable workflows, alerts, and personalized actions.
Own measurement from target account through buying-group engagement, qualified meetings, opportunities, and pipeline; continuously test plays, messaging, offers, signals, and personalization, and use AI to improve research, campaign development, analysis, and execution.

We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

We're looking for a Growth Marketing Manager to conduct the entire growth orchestra: paid acquisition, landing pages, experimentation, SEO and LLM visibility, partners and vendors. You'll own the full funnel from first impression to qualified pipeline, and you'll own the number.
This is a hands-on, high-ownership role. You won't hand off briefs and wait - youll build the page, launch the test, read the data, and kill what doesn't work. You'll report to the Head of Growth and work day-to-day with Content, Product Marketing, Design, Sales, and RevOps. It's an individual contributor role today with a clear path to building a team as the function scales.
We work AI-natively. We expect you to reach for AI tools by default - to research, build, analyze, and ship at a pace that would have needed a team of five two years ago.
What You'll Do:
Own paid acquisition end to end.
Plan, launch, and optimize Google Ads and LinkedIn Ads - targeting, creative, bidding, budget allocation - against pipeline and CAC targets, not clicks. Open new channels as we grow.
Own the conversion path.
Partner with Content Marketing and Design to build landing pages and campaign assets, then run a continuous A/B testing program on messaging, layout, offers, and forms to move conversion rate.
Run growth as an experiment engine.
Build a testing roadmap, prioritize by expected impact, run clean experiments, and turn results into decisions the whole team can act on.
Own organic and AI visibility.
Drive technical and content SEO alongside LLM citation optimization- making sure we show up when security engineers and CISOs ask AI assistants about cloud security.
Manage partners and vendors.
Agencies, review sites, syndication, co-marketing, events - hold them to clear KPIs and make each one earn its budget.
Build the AI-native marketing stack.
Use AI tools across research, creative production, analysis, and automation to compress cycle times and scale output without scaling headcount.
Report on what matters
. Build the reporting that connects spend to pipeline to revenue, and bring a clear point of view on where the next dollar should go.
Work like a seller.
Sit close to Sales, understand the buyer and the deal cycle, and optimize for pipeline quality - not lead volume.

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Required Digital Marketing Manager
About the role:
Our Marketing team is responsible for all of the demand generation challenges the company is facing, tackling complex real-world problems that directly affect the companys success. Youd be joining our expanding team as a Digital Marketing Manager.
In this role, you will develop and execute data-driven, multi-channel campaigns (LinkedIn, Google Ads) to drive brand awareness, optimize the buyer's funnel, and nurture high-quality leads that fuel our sales pipeline.
If you have a strong background in performance marketing within a fast-paced tech environment and want to drive innovation in the construction tech industry, wed love to hear from you!
What you'll do:
Full, hands-on ownership of paid advertising: Plan, execute, and optimize paid campaigns on Linkedin, Google Ads, and other B2B-relevant platforms, with a focus on lead generation and pipeline growth
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, AI and other tools
Continuously optimize conversion paths to maximize lead capture and engagement
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets)
Collaborate with growth, content marketing and design teams to enhance user experience across landing pages, website assets, and ad content
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency