We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the team, and run an engine we've spent years building: a regionally differentiated paid model, a fully built-out B2B creators motion, and an organic program that wins in search and in AI answers alike. Operate it, sharpen it, and hand it back stronger than you found it.
What You'll Do
Own the pipeline number
Carry the global new logo pipeline target - volume and quality - across every region and segment.
Run quarterly planning and weekly pacing. Report pipeline coverage to leadership, and when it drifts, pinpoint where - which region, which segment, which funnel stage - then bring the fix and the buy-in to act on it.
Set targets and shape budget allocation across functions, regions, and verticals - together with your leads. Their bottoms-up plans carry real weight; allocation is a joint call, not a decree.
Lead the leaders
Lead the function leads, plus a freelance network. Give direction, set priorities, unblock - and keep ownership lines clean. Scope collisions get resolved by you, fast.
Run the cadence: weekly function reviews, a monthly Growth Marketing review, quarterly exec readouts.
Coach, don't just manage. Give direct, pattern-level feedback, hold the line when it's uncomfortable, and be the person your leads think out loud with. Advocate for them on leveling, recognition, and resources. Own hiring and performance calls through the year.
Invest a level down, too. Skip-level time with the team behind your leads, and coach your leads on developing their own people.
Raise the team's game. Bring best practices, fresh ideas, and outside inspiration - and keep the bar moving as the market shifts.
Stay hands-on
We're a small team, so strategy comes with sleeves rolled up. From reviewing the ad and pushing back on the headline. Rewriting the brief that isn't landing. Opening the attribution tool and checking the numbers yourself.
Draft the first version when that's the fastest path - a campaign concept, a messaging angle, a net-new play - and hand it to a lead to run.
Have a point of view across the whole range: creative, copy, channel mix, vertical plays, measurement. Your leads want opinions, not just approvals.
Champion initiatives yourself.
דרישות:
10+ years in B2B SaaS demand generation or growth marketing, at least 5 of them leading the function - and its leaders - at a global company.
Leader of leaders experience with player-coach instincts. You've held senior channel owners accountable to a shared number, and you still get into the work yourself.
Hands-on depth in both paid and organic. You've personally run the channels, not just managed people who do - and you can still build, edit, and diagnose in both.
Direct pipeline accountability. You measure impact in opportunities and revenue, not clicks and MQLs.
At home in grey areas. Hand you a wide, half-formed vision and you'll extract what matters for pipeline and turn it into a plan with owners and dates - even when inputs are messy and direction shifts mid-quarter.
AI-native, not AI-curious. You've built AI-powered systems for a team, you work this way daily, and you can teach it - upskilling the team is part of the job, not a side quest.
Fluent in B2B funnel dynamics and diagnostics. You can find the leak between MQL and opportunity, name the likely cause, and know which fix is worth the effort.
Deep working knowledge of Salesforce and strong data and analytics fluency. You've used a multi-touch attribution tool like HockeyStack at depth, or can get there fast.
Executive-grade communication. You can present a number, a miss, and a plan to a CMO in one breath.
Familiarity with the mobile marketing and martech ecosystem is a strong advantage.
Fluent, professional English with strong written and verbal communication.#ENGLIS המשרה מיועדת לנשים ולגברים כאחד.