דרושים » תוכנה » Marketing Data Analyst

We are on the search for a Marketing Data Analyst who will join our Data team in Tel Aviv. As a Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision-making processes throughout marketing budget decisions, new user journeys, be a partner to cross-functional teams within data, marketing & Top of Funnel, and drive strategic business decisions that shape the direction of the company.

Here are a few of the things you will do:

Own end-to-end analytics for marketing and product growth initiatives, directly supporting business strategy and growth, including and not limited to acquisition, lifecycle, and user onboarding.

Act as the primary data owner for the planning, monitoring, and measuring a variety of marketing initiatives, ensuring accuracy, consistency, and trust in decision-making across stakeholders, enabling your stakeholders to learn from data and iterate with confidence.

Translate complex datasets from multiple sources into clear, actionable insights with measurable business impact.

Proactively initiate and perform ad hoc research and deep-dive analyses to surface unknown business opportunities to inform strategic and operational decisions.

Partner with marketing, product, finance and company leadership to drive cross-functional, data-driven outcomes.

Design, improve, and scale analytics infrastructure, data pipelines, and workflows to suit your analytics needs; work hands-on using tools such as SQL, DBT, Looker, and partner closely with Data Engineering and Data Science teams.

Design, execute, and evaluate A/B tests using rigorous statistical methods and well-defined KPIs, including ownership of appropriate KPI selection.

Present insights and recommendations to senior stakeholders with clarity and influence, through written communication, presentations, and via dashboards.

Contribute expertise to shared analytics standards, best practices, and knowledge forums (e.g., Data Guild).

were looking for a Head of Analytics to define and elevate how analytics is practiced across the organization.

This is a senior individual contributor role with broad organizational influence. Beyond delivering insights, youll define how success is measured, establish analytical standards and methodologies, and help teams across Product, Growth, Marketing, Sales Operations, and Content make better decisions with data.

Youll serve as a trusted advisor to senior stakeholders, raise the analytical maturity of the organization, and help drive the next generation of AI-powered analytics.

What Youll Do:

Promote Data-Driven Decision Making
Partner with Product, Growth, Marketing, Sales Operations, and Content teams to understand business challenges and enable better decision-making.
Define KPI frameworks and measurement strategies that align with business goals.
Translate complex business questions into clear analytical approaches and actionable recommendations.
Act as a trusted advisor to stakeholders, challenging assumptions and influencing decisions through data.

Build Analytics Excellence
Establish analytical methodologies, standards, and best practices across the organization.
Lead the companys approach to experimentation, KPI definition, and performance measurement.
Mentor analysts and help raise the overall analytical capabilities of the team.
Promote a culture where data-driven decision-making becomes the default.

Drive Product, Growth & Subscription Analytics
Partner with teams across the customer lifecycle, from acquisition and activation through conversion, retention, and monetization.
Analyze user behavior, subscription performance, pricing initiatives, and product changes to uncover growth opportunities.
Connect analytical findings to clear business actions and measurable outcomes.

Shape the Future of AI in Analytics
Leverage AI tools to accelerate analysis, insight generation, and decision-making.
Help design AI-powered analytical workflows and data analysis agents.
Continuously identify opportunities to improve how analytics creates business value through AI.

Improve Analytics Infrastructure
Identify gaps in tracking, data quality, measurement, and reporting.
Partner with data and engineering teams to improve data availability, reliability, and accessibility.
Drive the development of dashboards, alerts, and scalable self-service analytics capabilities.
Ensure business teams can confidently access and interpret the data they need.

We're looking for a sharp, hands-on Product Analyst to join us at a pivotal stage of growth, where data drives every product and strategic decision we make.
This is a unique opportunity to join a fast-growing B2C market leader and shape how we understand our users, funnels, and business performance.
You'll work closely with the company's leadership and Product team, turning complex questions into clear insights, and insights into meaningful product decisions.
Your main focus will be driving the metrics that matter most to us: improving retention, increasing subscription conversion, and scaling our acquisition engines, while building the analytical foundation that enables Mami to grow with confidence.
What You'll Do
* Partner directly with company leadership to drive strategic and product decisions through data
* Turn business questions into clear analyses, actionable recommendations, and product insights
* Bring a strong product mindset to every analysis, focusing on turning insights into clear next steps
* Define, monitor, and own the KPIs that matter most across the user journey.
* Work closely with cross-functional teams to improve retention, increase subscription conversion, and scale our acquisition funnels
* Own and develop Mami's analytics infrastructure across BigQuery, Looker, and Data Studio, from raw data to executive-ready dashboards
* Build and integrate AI-powered tools into day-to-day analysis workflows

We are looking for a User Acquisition Analyst to drive measurement, insights, and optimization for our paid acquisition efforts across channels, with a clear focus on growing our subscription product.

What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.

What youll be doing:
Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android).
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention.
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis.
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible).
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights.
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution).
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts.
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders.
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows).
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance.

We're looking for a sharp and passionate Business Data Analyst to join our top-notch business analytics team. Using your technical and analytical skills, you'll be responsible for telling the story behind the numbers and to understand how people interact with our products.
Responsibilities:
Be on the cutting edge of analysis, leveraging our data sources to propose new ideas that youll then see implemented.
Analyze large, complex data sets representing users behavior, see beyond numbers and help to inform, influence, support and execute our business decisions.
Work closely with Product, Monetization and management, be proactive and provide actionable recommendations and conclusions from game data to shape features, game economies and future product roadmaps and business strategies.
Plan and analyze effective A/B tests in order to improve business KPIs.
Balance and monitor flows from all the features in the game.
Measure and improve performance of promotions and live-ops for each segment.
Build reports and dashboards to monitor product performance, key business metrics and players experience.

We are currently seeking an experienced Product analyst to join our new and growing Data & Analytics team in Tel Aviv!

As a key member of our core Data & Analytics team, you will work closely with decision-makers within the Product department. In this role, you will drive analysis into our business health and stand at the forefront of identifying actionable trends, challenges, and opportunities.

With limitless potential, you will help shape and prioritize our strategic decisions using data-driven insights and thoughtful, passionate recommendations. This isnt your typical analyst role, it is a highly visible position where you will help scale our operational cadence and grow into an influential leader within the company.

** This position is temporary for a duration of 8 months, with an option to extend

What You'll Own
Work closely with our Product Managers to monitor, measure, and drive clarity around product performance across both self-serve (B2C/PLG) and enterprise (B2B) user journeys.

Analyze complex, customer-reported data issues and collaborate closely with R&D and Product Managers to resolve them.

Build and maintain the companys core reports and dashboards, balancing your focus across analytics, strategy, process, and infrastructure.

Define and track KPIs for various departments, equipping them with the tools and insights needed to take data-backed action.

Partner with Marketing to analyze acquisition, activation, and conversion funnels, measuring campaign and channel effectiveness end-to-end.

Bring new perspectives and innovative ideas to the table, and continuously measure their impact on the business.

Lead the way to consume data through a single, unified source of truth.

You will be part of a research team, creating and improving our core-data algorithms. This Data Analyst role balances strategic, end-to-end data research with high-velocity, ad-hoc analysis to support crucial engineering and product decisions. You will immerse yourself in the fascinating world of maritime data, using Python, SQL, LLM frameworks, and occasionally Java to conduct analysis and ensure your insights drive strategic product development.


What will you do?
Conduct end-to-end analysis & research to create and improve our core-data algorithms.
Turn signals into actionable insights by analyzing GEOINT, SIGINT, and ADINT, and fusing them with maritime data.
Write Python code to extract and analyze data from various sources (including Postgres, MongoDB, SingleStore, and S3).
Leverage Generative AI tools for deep research, data analysis, and coding to accelerate insights.
Analyze large datasets to uncover trends, patterns, and anomalies, applying domain knowledge to interpret data and provide valuable insights for the maritime industry.
Maintain and ensure data quality and integrity, conducting thorough checks to monitor, identify, and resolve inconsistencies, and taking accountability for critical data and infrastructure.
Visualize findings, use data storytelling, and document research in technical papers and logs to understand and communicate actionable insights effectively to stakeholders.
Collaborate effectively with cross-functional teams (including domain and technical experts) to address research challenges and optimize data processes.
Join the Data Analysts technical guild to help grow Windwards data analysts professional community.

we are looking for a Data Analyst
Responsibilities

Own and define key product, business, and customer KPIs across the company
Analyze usage, funnels, monetization, and customer behavior to identify growth opportunities and friction points
Build and maintain dashboards and reports that give teams clear, reliable visibility into performance
Partner with Product and Business to evaluate new features, initiatives, and experiments, and measure their impact
Drive customer value by delivering external-facing data solutions, actionable insights, and industry benchmarks to empower data-informed decision-making.
Work closely with engineering and data stakeholders to improve data quality, structure, and accessibility
Help foster a data-driven culture by making insights understandable and actionable for non-technical stakeholders

We're looking for an experienced Data Analyst to join our growing Data team and help shape one of the core functions at our company.
This isn't a traditional BI or Product Analytics role. You'll work across engineering, data science, product, research, and customer-facing teams to understand complex data from enterprise environments, transform it into a consistent data model, and generate insights that directly power our product and customer experience.
You'll wear multiple hats-from researching new data sources and designing scalable data models to supporting customer onboarding, surfacing meaningful insights, and helping define how our data platform evolves as the company grows. This also means getting hands-on in the codebase: you'll regularly modify logic in production system components, not just analyze data from the outside.
If you're someone who enjoys turning messy data into clear decisions, thrives in ambiguous environments, and wants to build the foundations of a data function from the ground up, we'd love to meet you.
What You'll Do
Research and evaluate new customer data sources, APIs, and integrations, understanding what data is available, how reliable it is, and how it can create value.
Analyze large, complex datasets to identify patterns, anomalies, and actionable insights that improve our product and customer outcomes.
Design and evolve our company's data models, creating a unified language across data coming from multiple integrations and systems.
Partner closely with Engineering and Data Science teams to define schemas, data structures, and scalable modeling approaches.
Build and modify logic in system components as part of regular delivery, not just spec it for someone else to build.
Support customer onboarding by validating incoming data, identifying issues, and ensuring customers receive meaningful insights from day one.
Deliver customer-facing analyses, reports, and recommendations while working against real customer deadlines.
Help define the foundations of our company's data function by evaluating tools, methodologies, and best practices that will scale with the company.
Work closely with Product to ensure product decisions are informed by data and grounded in real customer behavior.
Collaborate on AI-powered capabilities by helping define the data, signals, and requirements that enable intelligent product features and autonomous workflows.

We are looking for a sharp and driven Data Solutions Analyst to join a newly formed team and help build the analytical foundations behind some of our strategic growth initiatives from the ground up. This is a unique opportunity to influence how new businesses operate and scale across Amazon, D2C, Paid Media, and emerging growth channels. You will have ownership over both the measurement frameworks and the solutions that drive business growth.

Working at the intersection of Data, Marketing, Product, and Business, you will identify opportunities, define success metrics, uncover insights, and build the solutions needed to turn those insights into action. This role combines analytical ownership with hands-on solution development, leveraging data, automation, AI, and modern tooling to solve business challenges end-to-end. Success in this role is measured not only by the quality of your analysis, but by your ability to translate business challenges into scalable solutions that drive measurable impact.

Roles and Responsibilities:
Build analytical infrastructure, measurement frameworks, and decision-support capabilities from the ground up for new and rapidly growing business units.
Evaluate performance across Amazon, D2C, Paid Search, Paid Social, and emerging channels, identifying growth opportunities, business risks, and areas for optimization.
Translate business challenges into scalable solutions by combining AI powered automation, agents, workflows, and building tools that drive business impact.
Design, build, and maintain dashboards, monitoring systems, analytical products, and self-service tools that enable teams to make faster and better decisions.
Own the Semantic Layer: Maintain and scale our unified BigQuery Semantic Layer, ensuring a single source of truth for business and analytics metrics.
Partner closely with Marketing, Product, and Business stakeholders to understand business needs and drive end to end solutions from idea to implementation.