דרושים » פרסום שיווק ויחסי ציבור » Product Strategy Director

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market strategy & execution:
Lead end-to-end GTM strategies for new capabilities, platform evolutions, and AI-driven workflows, from early discovery through launch and post-launch optimization.

Drive alignment across Product & GTM teams to ensure focused, timely, and measurable launches.

Product messaging & positioning:
Define and evolve our positioning and messaging at the platform and solution level, across different customer segments and stages.

Translate complex software, workflows, and AI capabilities into clear, compelling value narratives that resonate with buyers and users.

Customer journey & product-led sales:
Own product marketing across the full customer lifecycle: awareness, activation, onboarding, adoption, expansion, and retention.

Strengthen Agoras product-led sales motion by shaping in-product messaging, value moments, onboarding narratives, and upgrade paths, in close partnership with Product and GTM.

Market, customer & competitive insights:
Continuously gather insights from customers, prospects, sales calls, win/loss analysis, and market research.

Track and analyze competitors (including Juniper Square) to sharpen differentiation and inform GTM, sales and product decisions.

Sales & customer enablement:
Create and maintain high-impact enablement assets (decks, battlecards, narratives, case studies) that help teams sell the platform, not just features.

Ensure messaging consistency across all GTM motions.

Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.

Packaging, pricing & monetization:
Partner with relevant teams nd pricing evolution, aligning customer value with monetization and expansion opportunities.

Metrics & Optimization: Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

we are looking for a Director of Product Partnerships & Business Development.
As the Director of Product Partnerships & strategic BD, you will lead our global integrations strategy to ensure maintains the right technology alliances to fuel our exponential growth. You will be the bridge between our partners and our product teams, directly impacting customer retention, win rates, and our position as a central player in the ecosystem.
Key Responsibilities:
Partnership Formation: form new first-of-a-kind integrations and commercial alliances with the worlds leading commerce, social & marketing platforms, to constantly give and its customers a competitive advantage.
Relationship Management: Directly manage strategic relationships with Tier-1 partners (e.g., Google, Meta, TikTok, Attentive) to identify new GTM and product opportunities and insights.
App-Market Leadership: Lead the strategy and execution of App Market vision in collaboration with Product Leadership; identify and negotiate first-of-a-kind partnerships that create a competitive advantage.
Cross-Functional Collaboration: Serve as the bridge between BD and Product; bring ecosystem signals to the Tel Aviv HQ to influence the product roadmap and build business cases for new integrations.
Team Development: Manage a Product Partnerships Manager responsible for qualifying, onboarding, and supporting new integrations with ecommerce apps and marketing platforms.
GTM Enablement: Partner with Product Marketing and L&E to ensure client-facing teams are equipped to leverage integrations; build frameworks for legal, commercial, and technical partner support.
Performance Tracking: Work with Partner Ops to report on the App Markets value, including impact on sales win rates, lead generation, and customer stickiness.

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.


Main Duties:

Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities.

Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market.

Work closely with our global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy.

Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global markets.

This is a foundational leadership role responsible for defining our market narrative, positioning, and marketing engine as we scale.

You will own how we show up in the market, from category creation and messaging to product marketing, demand generation, and brand. This is a highly strategic role, but equally hands-on, requiring someone who can operate across narrative, product, and growth while building a world-class team.

Youll partner closely with the CEO, Sales, and Product leadership to define our position as we evolve into a multi-product platform spanning SaaS, financial services, and AI.

What Youll Own:

1. Category & Company Narrative

Help define and own the story of Agora in the market.

Develop and evolve Agoras category positioning as the operating system for real estate finance
Translate our product evolution into a clear, compelling narrative
Drive consistent messaging across all external and internal channels
Partner with the CEO on thought leadership and market-facing storytelling
Help establish Agora as the reference point in our category


2. Product Marketing & Go-To-Market

Build a best-in-class product marketing function that connects product to market.

Own positioning and messaging across all products and platform capabilities
Lead launches for new offerings (payments, accounting, AI features, etc.)
Define ICPs, segmentation, and GTM strategy in partnership with Sales
Equip Sales with clear narratives, competitive positioning, and assets that win deals
Continuously refine messaging based on market feedback and performance


3. Demand Generation & Growth Alignment

Partner with Sales to drive a predictable, scalable pipeline.

Develop marketing programs that contribute meaningfully to pipeline generation
Align closely with Sales on targets, ICPs, and funnel performance
Build and iterate on campaigns that support mid-market and enterprise growth
Establish a marketing system that balances brand-building with performance


4. Marketing Organization & Team Building

Build and lead a high-performing global marketing organization.

Hire, develop, and lead leaders across key marketing functions
Define the org structure needed for the next phase of scale
Create clarity, accountability, and operating rhythm across the team
Functions include:
Product Marketing
Brand & Communications
Content & Thought Leadership
Demand Generation & Growth
Marketing Operations


5. Category Leadership & Market Presence

Establish Agora as a recognized leader in the space.

Drive analyst relations and category positioning
Build Agoras presence across industry events, partnerships, and ecosystem players
Lead content and thought leadership strategy
Partner with PR and communications to amplify Agoras voice in the market

We're looking for a results-oriented Senior Strategic Partnerships Manager with B2B and B2C experience, exceptional relationship-management skills, and a strategic mindset to drive our presence across pet insurance comparison websites and affiliates.
You'll own and grow a portfolio of high-impact partners, nurturing relationships and identifying new opportunities for strategic expansion. You'll combine creativity with data-driven analysis to optimize partnership performance, maximize revenue, and efficiently manage budgets - building meaningful partnerships while leveraging analytics to unlock value across a dynamic, complex partner ecosystem.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Build and manage strategic relationships with aggregators, comparison websites, and affiliates, becoming their trusted partner for pet insurance distribution
Accelerate growth and maximize ROI by driving product positioning and content strategy across key partner platforms
Own your partner portfolio by setting and delivering on monthly sales, efficiency, and channel mix targets, while building strong risk mitigation and performance optimization plans
Identify growth opportunities with both new and existing affiliates, from outreach and negotiation to onboarding and technical integration
Conduct regular business reviews with partners, analyzing performance metrics and implementing strategies to optimize partnership effectiveness
Collaborate with cross-functional teams to align partnership activities with overall business goals
Stay current on industry trends, market dynamics, and competitor activities, identifying new partners and emerging opportunities.

The role
We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of Navan Edge. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the Navan Edge narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about Navan Edge with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

Were growing and looking to hire a Director of Strategic Alliances who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.
We are seeking a strategic and execution-focused Director of Business Development to define and lead global technology alliances strategy. In this role, you will architect and operationalize high-impact partnerships that expand our platform ecosystem, accelerate customer adoption, and strengthen our competitive positioning.
You will work cross-functionally with Product, Engineering, Sales, Field PM, Marketing, and Customer Success to drive durable integrations, scalable partner programs, and measurable revenue impact. This is a highly visible role requiring executive presence, deep cybersecurity expertise, and the ability to translate ecosystem strategy into tangible business outcomes.
Responsibilities:
As a Director of Strategic Alliances, your responsibilities will be:
Define and own technology alliance strategy, including partner segmentation, prioritization, investment models, and executive-level partner relationships.
Identify, structure, and govern strategic partnerships that expand platform reach, accelerate adoption, and strengthen competitive positioning across technical, commercial, and GTM dimensions.
Drive deep, durable technology integrations in partnership with Product and Engineering, aligning partner roadmaps, APIs, and architectures with long-term platform vision and customer use cases.
Build and operationalize a scalable alliance program that enables efficient partner onboarding, certified integrations, and effective sell-with motions that deliver measurable customer and revenue impact.
Own alliance-driven business outcomes, including pipeline influence, ARR contribution, attach rates, and expansion, supported by clear KPIs and operating cadence.
Develop co-built solutions and GTM plays with priority partners, including positioning, sales enablement, and executive-level deal support.
Shape ecosystem narrative and market intelligence, representing the company in strategic forums while monitoring competitive partnerships, ecosystem shifts, and M&A activity.
Establish repeatable operating models and cross-functional alignment across Product, Engineering, Field PM, SEs, and Sales to ensure consistent execution and lifecycle management of alliances.
Initiate and nurture relationships with key stakeholders at partner organizations.
Support for partner-related activities,including events, webinars, and customer engagements.

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

Were looking for a strategic and hands-on DIrector of Pricing to lead pricing strategy and execution. This is a greenfield opportunity-youll be our first dedicated pricing and packaging leader, reporting to our VP of Product Marketing. This role is ideal for a pricing expert who combines analytical rigor with business acumen.
Youll be responsible for designing and optimizing pricing models, packaging strategies, commercial governance and monetization frameworks that align with customer value and drive sustainable growth. The scope of monetization focus covers all customer segments (from SMB to Enterprise), global and local coverage, and a wide range of industries. This is a high visibility, rare opportunity to create meaningful impact quickly and lay foundations for long term business performance.
Job responsibilities
Own pricing strategy, execution, and optimization across different product lines and customer segments (SMBs to Enterprise, regional pricing, and discounting approaches, etc.)
Guide value-based pricing analysis and competitive benchmarking
Design and test new pricing models, bundles and packaging structures to support land and expand motions
Develop pricing governance, discounting frameworks, and deal support matrixes
Partner with GTM, Product, and Finance to ensure pricing supports business goals
Build scalable processes for pricing analytics and iteration, along with AI-driven insights for developing and testing new hypotheses
Work cross-functionally to drive successful implementation and deployment of new pricing and packaging structures
Influence product roadmap with pricing insights and packaging strategy.