דרושים » פרסום שיווק ויחסי ציבור » Head of Business Unit

We are looking for a strategic, hands-on, and data-driven VP Retention & Customer Value to own and maximize the lifetime value of our customers. This role will lead the companys retention, lifecycle marketing, and customer value strategy, with the goal of increasing repeat usage, strengthening customer loyalty, reducing churn, and improving overall customer profitability.
The VP Customer Value will work closely with Marketing, Product, Data, Operations, Category Managers, Country Managers, and Support Managers to optimize the entire customer journey from first purchase through long-term engagement.
Responsibilities
Own and lead the companys LTV growth strategy, focusing on repeat purchases, order frequency, and overall customer profitability.
Identify opportunities to increase average order value, repeat purchases, and overall customer profitability.
Design and implement retention and lifecycle strategies that improve customer engagement and drive repeat usage of Helpy services.
Develop and manage loyalty initiatives, engagement campaigns, and value-added services that strengthen customer relationships.
Analyze customer behavior, segment audiences, and identify opportunities for deeper engagement and higher value.
Partner with Marketing, Product, and Operations teams to deliver personalized customer experiences.
Monitor and optimize retention funnels, churn patterns, and engagement metrics to continuously improve customer value.
Measure and report on key retention and engagement KPIs: Customer Lifetime Value (LTV), Repeat Purchase Rate, Order Frequency, Retention/Churn, Average Revenue per Customer, and Customer Engagement Metrics.
Build, mentor, and lead a high-performing Customer Value team responsible for CRM, retention marketing, and customer insights.
Own and grow the Loyalty / Membership Club, increasing engagement and participation.
Strengthen and expand subscription offerings, driving higher adoption and revenue.
Manage VIP customer retention, enhancing loyalty and maximizing lifetime value.
Experience in monetization and B2B sales to advertiser clients.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. As a Growth Specialist , you’ll own end?to?end lifecycle campaigns across email and mobile app notification and drive upsell and service activation across existing installed base. You’ll plan, launch, analyze, and continuously improve campaigns with a strong sense of urgency and a hands?on, data?driven approach. What you’ll be doing
* Plan & launch multichannel campaigns to existing SolarEdge system owners – work with regional teams to define audience rules, craft journeys, implement and execute across HubSpot, Braze and additional platforms.
* Own performance analysis: monitor funnel metrics (open/click/submit/lead quality, attach rate, conversion to sale), and run A/B tests to improve conversion and ROI.
* Segment the installed base using eligibility rules (product mix, region, usage) and maintain clean targeting lists; iterate quickly based on data signals.
* Optimize journeys: test creative, timing, offers, and nurturing cadences; scale winning variants and retire underperforming ones.
* Coordinate lead routing and status updates with Installer CRM workflows; partner with Sales Ops/Regional teams to ensure timely follow?up and closed?loop reporting.
* Instrument tracking: set UTMs, events, pixels, and measurement plans; ensure accurate source attribution.
* Report and communicate weekly results, insights, and next actions; maintain campaign playbooks/templates for reuse.

Country:
Israel

City:
Herzliya

This role requires a unique combination: the ability to grasp highly technical concepts and translate them into compelling narratives, combined with strategic thinking to develop data-driven go-to-market strategies that deliver measurable business impact.




What you'll do:

Own a product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives
Plan and execute comprehensive go-to-market strategies to drive growth across new, and existing business
Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns
Develop compelling, differentiated messaging that resonates with our target audience and drives measurable business impact
Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities
Drive cross-functional initiatives independently, taking full ownership from strategy through execution
Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes

As a global residential marketing manager, you will define the marketing strategy and tactical activation for products and solutions in the residential market segment. You will work closely with global sales, local marketing in various regions around the world and with different departments within HQ. What will you be doing:
* Develop and lead marketing strategy and execution for products and solutions in the residential business, across hardware and software
* Create marketing assets and tools enabling sales and regional marketing to effectively reach and engage with target audiences for both B2B and B2C
* Develop and execute global go-to-market plans and campaigns in collaboration with the different regions and aligned with the marketing plan
* Own and manage core marketing platforms and digital channels, including HubSpot, Canva, Internal and external portals, social media and YouTube channels, Webshop and more
* Develop strategic social media and PR campaigns for brand awareness
* Deliver marketing materials that helps position SolarEdge as thought leader in the residential market segments
* Work closely with sales teams and markets globally to gather insights, validate messaging, and continuously improve campaign effectiveness
* Orchestrate marketing messaging and visual articulation for the marketing segment activities
* Use leading AI tools to improve marketing productivity, insight generation, and execution quality across strategy, content, campaigns, and reporting
* Apply AI tools for tasks such as message testing, campaign planning, content drafting, presentation development and localization support.
Country:
Israel
City:
Herzliya

We are seeking a highly motivated Cloud Partnership & Growth Lead to drive, develop, and maximize our strategic partnership with Google Cloud . This role is focused on creating a significant business growth engine by expanding Google Cloud solutions with existing clients, acquiring new customers, and collaborating closely with internal sales, technology, engineering teams, and Google partners.
Key Responsibilities 1. Google Cloud Partnership Management
* Act as the main point of contact (SPOC) for Google Cloud Partner Managers, Sales, and Solution Architects.
* Develop and execute an annual partnership plan with Google Cloud, including GTM strategies, objectives, campaigns, and trainings.
* Manage partner status, ensuring KPIs are met and certifications are achieved. 2. Business Development & Sales
* Collaborate closely with sales teams to identify Google Cloud-based opportunities.
* Drive deals from discovery to closure in partnership with sales teams.
* Develop value propositions, use cases, and solution bundles leveraging Google Cloud.
* Expand cross-sell and up-sell opportunities with existing clients.
* Generate new sales opportunities and leads. 3. Customer Engagement
* Conduct joint meetings with strategic clients alongside Google and internal sales teams.
* Identify business needs and translate them into Google Cloud, Data, and AI solutions.
* Build success stories and case studies to expand engagement with existing clients. 4. Go-To-Market & Joint Marketing
* Lead joint GTM activities including events, webinars, campaigns, and content creation.
* Collaborate with marketing teams on messaging, presentations, one-pagers, and pitches.
* Position CodeValue as a trusted Google Cloud partner. 5. Internal Collaboration
* Work cross-functionally with Delivery, Architecture, and AI teams.
* Connect internal technological capabilities with the Google Cloud portfolio.
* Identify gaps and drive the development of new services and capabilities.

Were looking for defense sales ROCKSTARS!
Sales, Marketing & BD Director - Defense Sector
Ready to lead deals that actually matter?
Were looking for high-impact Sales, Marketing & BD Directors to drive strategic growth in the defense and government sectors - in Israel and globally.
This is not just another sales role.
This is about leading complex, high-value deals, working with top-tier defense organizations, and shaping real-world impact.
What youll do:
Own and lead end-to-end sales cycles - from opportunity to contract closure
Build and expand relationships with defense & government stakeholders
Identify and develop strategic business opportunities
Lead complex RFI / RFP / RFQ processes
Collaborate cross-functionally with engineering, product & programs.