דרושים » אינטרנט ודיגיטל » Director of Product Marketing - AI /Enterprise SaaS

Required Enablement & Competitive Intelligence Manager
Tel Aviv
About the role:
As our Enablement & Competitive Intelligence Manager, you will be the connective tissue between our product, sales, and SE teams, equipping them with the intelligence and training they need to win. Youll own our competitive intelligence landscape end-to-end, from managing battlecards and competitive tools to delivering high-impact enablement sessions that keep our field teams ahead of the market.
Youll partner closely with Product, Sales, and Solutions Engineering to translate product capabilities and competitive features into compelling narratives that drive pipeline and accelerate deals. This role is equal parts analyst, educator, and strategic advisor.
What youll do:
Competitive Intelligence:
Own and manage the companys competitive intelligence platform and tooling, ensuring data is current, accurate, and actionable.
Develop, maintain, and continuously refine battlecards for key competitors, incorporating positioning, differentiators, objection handling, and proof points.
Produce regular win/loss reports by gathering data from CRM, interviews, and deal debrief sessions; synthesize findings into strategic recommendations for sales and product leadership.
Monitor competitor product releases, pricing changes, marketing campaigns, and customer reviews to proactively identify threats and opportunities.
Deliver competitive briefings to sales and GTM stakeholders on a regular cadence.
Sales & SE Enablement:
Design and deliver structured enablement programs that train the Sales and Solutions Engineering teams on competitive positioning, objection handling, and differentiated value messaging.
Host regular sessions with SEs to walk through new product features and capabilities, ensuring the field is always current and confident in demos and technical conversations.
Create and maintain high-quality enablement assets including playbooks, cheat sheets, training decks, and on-demand learning resources.
Serve as the go-to resource for the field during active competitive deals, providing real-time intelligence and talk tracks.
Product & Cross-functional Collaboration:
Partner with Product Management and Product Marketing to deeply understand new features, roadmap priorities, and positioning as they evolve.
Translate product updates into field-ready messaging, ensuring Sales and SE teams can confidently articulate new capabilities from day one of launch.
Feed competitive insights and customer feedback back to the Product team to inform roadmap decisions and messaging strategy.
Collaborate with Marketing on external-facing competitive content and campaigns where appropriate.

we are looking for a Product Marketing Lead.
As a Product Marketing Lead youll help define how our products show up in the market and tell the story of how we drive real value for our customers.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

Required Product Marketing Manager
Israel: Tel Aviv/ Hybrid (Israel)
Marketing | Full Time | Job Id: 25204
Why Join Us?
Join the Product Marketing Management team for Hybrid Mesh Network Firewalls to make an impact on our visibility, enablement and pipeline creation.
Key Responsibilities
Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyers journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

We tare seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting our product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing.
What You'll Be Doing
Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
Continuous learning-be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
Strategize product needs, marketing, and launch strategies. Youll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. Youll work with Revenue Enablement to train our teams on our offerings
Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event our org often leans on the Product Marketing teams expertise in product and communication to help with these critical ad-hoc tasks
Collaborate with the team! Were a close-knit team of product marketers who help each other solve problems and constantly critique each others work. We make each other better.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.
This is a maternity leave replacement role for a period of six months, with an option to extend.
This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.
This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.
Responsibilities:
Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions

We are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, we enables creators to stay on trend and achieve their creative goals. Trusted by over 50 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. About the role We are looking for a strategic, data -obsessed, and results-driven Product Marketing team lead to spearhead our growth-focused PMM efforts. In this role, you will lead a team of high-performing marketers dedicated to optimizing the user journey and scaling our global impact. You will be the bridge between Marketing, Product, and Creative, turning data insights into high-converting experiences. If you have a proven track record of moving the needle on revenue through CRO, experimentation, and funnel optimization, and you thrive on mentoring talent in a fast-paced environment, this is for you.