דרושים » פרסום שיווק ויחסי ציבור » Creative Growth Manager

What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.

What youll be doing

Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms

We are looking for a highly technical and creative User Comms Manager to lead our communication strategy across the entire user journey. Sitting within the Marketing team and working hand-in-hand with Product, you will own how we talk to our users-from the moment they discover AI to when they become power users.
This is a unique position at the intersection of Marketing, Product, Engineering, and AI. You won't just be writing copy; you will be the architect of our CRM ecosystem, building AI-driven flows that deliver deeply personalized messages based on a users specific lifecycle state. You are a self-starter who blends analytical rigor with a sharp eye for creative copy.
What Youll Do:
End-to-End Lifecycle Comms: Own the strategy and execution of all user communications across acquisition, activation, retention, and re-engagement channels.
CRM Architecture: Act as the power user and admin for our CRM stack (e.g., Braze, Customer.io), ensuring data is flowing correctly and journeys are optimized.
Technical Stack Management: Partner closely with Product and Engineering teams to manage and optimize our communication infrastructure and delivery tools.
AI-Personalized Messaging: Collaborate with AI teams to design and deploy automated flows that generate personalized messages tailored to each user's unique behavior and journey stage.
Experimentation & Optimization: Lead an aggressive A/B testing roadmap to improve key business metrics, including profitability, conversion rates, and long-term retention.

We are looking for a strategic, execution-focused Senior Global Campaign Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Job responsibilities
Campaign Execution & Performance
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.
This is a maternity leave replacement role for a period of six months, with an option to extend.
This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.
This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.
Responsibilities:
Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities:
Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.
Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a highly skilled User Acquisition Manager to join the Navan growth team. You will own our performance activity for Navan Edge, driving growth through scalable acquisition strategies across social and search platforms. The ideal candidate is a performance-driven professional with 3-4 years of experience who can balance technical campaign management with high-impact creative intuition.
What Youll Do:
Multi-Channel Ownership: Lead the planning and execution of performance campaigns across social discovery channels.
App Growth & Optimization: Drive the end-to-end strategy for direct app-installs and web-to-app campaigns, optimizing every touchpoint from the first ad impression to the final signup.
Data-Driven Analysis: Utilize a rigorous analytical approach to monitor campaign performance, identifying areas for cost reduction, efficiency improvements, and scaling opportunities.
Agile Performance Management: Utilize a rigorous analytical approach to monitor budgets and campaign performance, identifying immediate opportunities for efficiency and cost reduction.
Experimentation & Innovation: Continuously test new audience segments, bidding strategies, and ad formats to stay ahead of market trends and competition.
Creative Strategy: Partner with creative teams to produce trend-aware video content and UGC, using data-driven insights to iterate on high-performing hooks.

We are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, we enables creators to stay on trend and achieve their creative goals. Trusted by over 50 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. About the role We are looking for a strategic, data -obsessed, and results-driven Product Marketing team lead to spearhead our growth-focused PMM efforts. In this role, you will lead a team of high-performing marketers dedicated to optimizing the user journey and scaling our global impact. You will be the bridge between Marketing, Product, and Creative, turning data insights into high-converting experiences. If you have a proven track record of moving the needle on revenue through CRO, experimentation, and funnel optimization, and you thrive on mentoring talent in a fast-paced environment, this is for you.

We are looking for a Social User Acquisition Manager to join our team!
As a Social User Acquisition Manager, you will manage large budgets and work in a fast-paced and dynamic environment alongside outstanding creative and marketing experts to help us boost our digital profile and reach.
Responsibilities:
Play a significant role in our growth and help the company reach its business goals.
Build, manage, and scale high-budget paid social and video campaigns (Meta+Linkedin) for B2B buyers, from strategy through execution to reporting.
Monitor and analyze big data on various KPIs to optimize performance.
Cultivate innovative ideas and discover new opportunities to scale up based on industry trends, new features, and possibilities of advertising platforms.
Run constant A/B tests on audiences, creatives, bidding strategies, and landing pages to improve conversion rate.
Manage cross-team and cross-department projects.
Present weekly performance analysis to stakeholders, highlighting trends and next steps.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are looking for an exceptional Director of B2C Marketing & Monetisation to lead growth across a portfolio of B2C products operating across mobile apps, websites, browser extensions, and other digital platforms.
This is a full-stack B2C leadership role spanning growth, brand, and monetization. You will own marketing strategy and execution across multiple products, channels, business models, and funnels, while building a high-performing team that delivers scalable, measurable results.
What youll do
Own the end-to-end B2C marketing strategy across a multi-product portfolio, aligned with user growth, engagement, retention, revenue, and monetisation goals
Lead performance marketing, media buying, and paid acquisition across key channels, including Google, Meta, TikTok, search, display, video, programmatic, affiliate, and other paid sources
Drive organic growth through SEO, AEO/GEO, ASO, and content-led discoverability strategies across web, app, and emerging search surfaces
Build and scale user and data acquisition engines that expand reach, improve audience quality, and strengthen the companys first-party data assets and panel capabilities
Optimize the full customer lifecycle across acquisition, activation, engagement, retention, reactivation, loyalty, and conversion through lifecycle marketing, CRM, and marketing automation across email, push, in-app messaging, SMS, and remarketing channels
Own and evolve monetization strategy across subscriptions, freemium, upsell, cross-sell, ad monetization, pricing, promotions, partnerships, and conversion optimization
Build and scale partnership and distribution programs as meaningful growth levers
Own core marketing and business KPIs, including CAC, CPI, ROAS, conversion, retention, churn, LTV, payback, ARPU, and revenue contribution
Build a strong experimentation culture across creatives, offers, landing pages, onboarding flows, pricing, retention journeys, and monetization levers
Partner closely with Product, BI, Monetization, Creative, Operations, and senior leadership to translate business goals into scalable marketing execution.