דרושים » פרסום שיווק ויחסי ציבור » Lifecycle Marketing Manager

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We're solving one of the hardest problems in enterprise security: authorization at scale. 'we are the leading authorization platform trusted by Fortune 2000 companies to control access across applications, data, and AI systems. We use Policy-Based Access Control (PBAC) to help companies move fast without breaking things-securing innovation while staying compliant
What You'll Do:
Own marketing end-to-end. You'll shape how the world sees and drive the growth engine that fuels our business.
Build and execute our global marketing strategy-connecting brand, demand gen, product marketing, and content into one powerful motion
Lead a lean, hungry team that punches above its weight
Continue and position as the category leader in Authorization (because we are)
Work directly with Sales, Product, and Customer Success to turn strategy into pipeline and revenue
Tell our story everywhere it matters-events, PR, analyst briefings, digital, social
Make data-driven decisions with budgets, KPIs, and performance metrics that actually move the needle
Grow our partner ecosystem and drive co-marketing wins

Were looking for someone who will be responsible for promoting and supporting acquisition and retention projects & tasks in multiple languages and in multiple regions, aimed to increase the retention and conversion rates, influence uplifts of customer value and engagement rates. This person will be responsible for the company user engagement platform, including omnichannel and multi-platform campaign and user-journey set-up and optimization, creating and maintaining landing pages, data implementation, KPI reports and monitoring. We are looking for a technical, innovative, and results-driven person, with a passion for marketing technology.
What am I going to do?:

* Daily work includes: operating Fiverrs user engagement platform from a technical point of view, working with data, analyzing & reporting, testing, HTML CSS, and QA
* Messaging workflow implementation process, and enhancements on existing and new flows
* Monitor campaign and related processes performance and make recommendations for improvement
* Translate business needs to technical processes in user engagement platform
* Work with Retention, Product, R&D, BI, and other Marketing teams for any operational requirements
* Manage the Retention platform database, implement metrics, data validation, and monitor to measure and improve the CRM operational processes
* Build campaign segmentation, and agreed contact/business rules
* Design, build, QA, and deploy emails, landing pages, and other CRM communications in multiple languages
* Meet daily deadlines and objectives in a fast-paced environment

We are looking for a Director of Customers & Partners Marketing who knows how to translate strategy into execution, turn ideas into measurable business impact, and take full ownership of numbers, teams, budgets, and results.

This role operates at the intersection of HQ, Corporate Marketing, Growth, Product Marketing, regional GMs, Sales, and Customer Success, and reports directly to the CMO. Success in this role requires strong business acumen, cross-functional leadership, and the ability to influence at scale across global markets.

Your Key Responsibilities Will Include:

Lead, manage, and develop a global Customers & Partners Marketing team across four continents, including hiring, coaching, performance management, and team scaling.
Set clear goals, KPIs, and performance expectations for regional teams and leaders.
Own measurable performance scorecards, including pipeline generation, conversion, velocity, expansion, and ROI.
Build and execute annual and quarterly Field and Customer Marketing plans aligned with GTM strategy, ICPs, vertical priorities, and sales targets.
Partner closely with regional GMs, Sales leaders, Growth, Product Marketing, and Corporate Marketing to ensure alignment and execution.
Manage regional marketing budgets, investment decisions, and ROI with full accountability.
Drive pipeline growth and deal acceleration through ABM, Associations, local affiliates and influencers, field activations, ROI driven industry, prospects and customers and events and activities, partner programs, and executive-level engagements.
Ensure strong alignment from MQL to SQL in close collaboration with Sales.
Strengthen market presence through thought leadership, PR collaboration, industry associations, and customer advocacy, regionally with a cultural, local touch and feel.
Apply best-in-class Customer and Partner Marketing practices with a hands-on, execution-oriented mindset.

We are looking for a Marketing Programs Manager to lead the marketing strategy and execution for one of our lines of business. In this role, you will become the internal expert on this specific market, customers, and competition. You will use this knowledge to design high-impact plans, ranging from focused Account-Based Marketing (ABM) for top-tier accounts to broader strategies for other market segments. You will be responsible for defining the strategy and goals, while working closely with sales, product, and marketing teams to execute the plans.
Main Responsibilities:
Develop and lead integrated marketing programs from idea to measurable results, ensuring alignment with business goals.
Build creative concepts and campaign strategies that engage highly technical audiences.
Define and oversee the content strategy for each program, ensuring messaging accuracy, technical depth, and alignment with campaign objectives.
Work with product solution physicists to develop accurate, compelling content and messaging frameworks.
Coordinate cross-functional execution with design, digital, and operations to deliver programs on time and on brand.
Manage the creation of campaign assets (written, visual, and multimedia) by providing clear briefs and direction to writers, designers, and other contributors.
Activate programs across multiple channels, including web, social, email, events, and partnerships.
Monitor performance against KPIs, report insights, and continuously optimize campaigns.
Maintain a deep understanding of our technology, market trends, customer challenges, and competitive positioning.

we are a global leader in energy-based beauty and medical technology, renowned for pioneering innovations in the aesthetics and vision fields. Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
Role Overview
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are seeking a Demand Generation Manager to own pipeline-driving programs and performance marketing. This role is responsible for building and scaling full-funnel campaigns across paid, email, lifecycle, webinars, and retargeting, with tight alignment to Sales, RevOps, Product Marketing, and Content. You will be accountable for measurable outcomes: qualified pipeline, conversion rates, and efficient growth.

Responsibilities
Own demand generation strategy and quarterly plan aligned to revenue goals and ICP priorities (developers, DevOps, platform teams, and exec buyers).
Build and optimize multi-channel campaigns across paid search, paid social, email nurture, retargeting, webinars, partners, and product launches.
Manage funnel performance from first touch through pipeline: conversion rates, velocity, and lead quality.
Partner with Sales and RevOps to define MQL/SQL criteria, SLAs, lead routing, and closed-loop feedback.
Own campaign measurement and reporting: dashboards, attribution approach, experiment tracking, and insights.
Run a structured testing program across creative, targeting, offers, landing pages, and nurture journeys.
Collaborate with Product Marketing and Content to translate messaging into high-performing ads, landing pages, and lifecycle content.
Manage channel budgets and pacing to hit CAC and pipeline efficiency targets.
Work with agencies and vendors as needed to scale execution.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

At UVeye, we're on a mission to redefine vehicle safety and reliability on a global scale. Founded in 2016, we have pioneered the world's first fully automated suite of vehicle inspection systems. At the heart of this innovation lies our advanced AI-centric technology, representing the pinnacle of computer vision, machine learning, and generative AI within the automotive sector. With over $380M in funding and strategic partnerships with industry giants such as Toyota, Amazon, General Motors, Volvo, and Hertz, our technology is utilized in manufacturing plants, dealerships, wholesale auctions, delivery fleets, security checkpoints, and more. Our growing global team of over 250 employees is committed to creating a workplace that celebrates diversity, encourages teamwork, and strives for excellence. We are seeking an experienced Head of Vendor Strategy & Commercial Operations who will own vendor sourcing, negotiation, contracting, onboarding, and ongoing performance, while designing a robust, repeatable operational process between each vendor and the internal teams they support. This role plays a key role in shaping and advancing the company’s vendor strategy to drive significant year-over-year cost reductions across the vendor base, without compromising quality, service levels, or compliance.
A day in the life and how you’ll make an impact:
* Lead commercial negotiations with new and existing vendors, including renewals, ensuring competitive pricing, strong SLAs, and long-term value.
* Own the end-to-end contract lifecycle in partnership with Legal, from requirements definition and redlining through execution and signature.
* Partner with internal teams (Operations, R&D, Security, IT, Finance, Support, etc.) to understand business needs and translate them into clear vendor requirements, scopes, and operating models.
* Design, implement, and continuously improve the operational workflows that govern how internal teams engage with vendors.
* Own vendor onboarding and internal rollout, ensuring clarity around roles, responsibilities, escalation paths, and performance expectations.
* Lead vendor governance, risk, and compliance efforts, ensuring vendors meet security, privacy, legal, and operational standards and that risks are proactively identified and mitigated.
* Manage ongoing vendor performance through regular reviews and quarterly business reviews (QBRs), driving accountability and continuous improvement.
* Analyze vendor spend, identify consolidation and re-sourcing opportunities, and deliver significant year-over-year cost savings.
* Serve as the primary internal escalation point for vendor-related issues, coordinating cross-functionally to drive timely resolution.
* Maintain centralized vendor documentation (contracts, scorecards, risk assessments, process maps, and renewal calendars), ensuring accuracy and accessibility.
* Support the deployment, administration, and adoption of third-party risk management and contract lifecycle management tools used to manage vendor data and workflows.
* Partner with Finance on budgeting, forecasting, and financial planning related to vendor spend.
* Champion vendor management best practices to improve efficiency, predictability, and compliance across the organization.