דרושים » פרסום שיווק ויחסי ציבור » Field & MarCom Manager

Marketing Manager abra is seeking a Marketing Manager. We are looking for a skilled Marketing Manager to lead and execute marketing activities across social media, digital channels, events, and brand initiatives. This role requires end-to-end marketing expertise, high creativity, excellent communication skills, and the ability to work closely with management, sales teams, marketing colleagues, and additional internal stakeholders. A full-time position, based in Ra'anana, Israel. Key Responsibilities:
* Build and execute annual and quarterly marketing plans, including measurement, analysis, and performance optimization with a strong focus on ROI.
* Plan and manage the marketing budget.
* Lead social media campaigns end-to-end, including market research, messaging, copywriting, content planning, and Canva design.
* Manage content creation across multiple channels, including blog posts and social media content.
* Lead and produce professional conferences, sponsorships, webinars, and roundtable events.
* Manage relationships with external service providers and agencies.
* Manage an SDR, including task allocation, follow-up, and performance tracking.
* Provide marketing services to multiple abra business units and collaborate closely with cross-functional teams across the organization.

About us
A provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, we are proudly unveiling our Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the worlds first Bluetooth-based wireless intercom headset in 2004, we have  been responsible for many of the industrys innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, we areproud to be the worlds leading communication device for groups in motion.
Position Overview
We are seeking a highly skilled and dynamic Product Marketing Manager to join our passionate marketing team. In this role, you will be responsible for developing and executing Product Marketing strategies, tactics, and campaigns that support the growth and long-term success of our product portfolio. Reporting directly to the CMO, you will work closely with cross-functional teams to lead the launch and promotion of our powersports and outdoor communication solutions. As a key member of our high-performing marketing team, you will serve as the companys product expert - deeply familiar with our competitive landscape, creative in developing compelling product-related collateral, and confident in presenting it to a wide range of audiences and stakeholders.
*Full-time position in a hybrid model (from the companys offices at Raanana/from home)
Roles & Responsibilities:
* Develop and implement comprehensive Product Marketing strategies to drive awareness, adoption, and sales of our product lines.
* Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for product differentiation. Identify areas for improvement and inform on future product development strategies.
* Collaborate with product management, engineering, and design teams to define product positioning, messaging, and target customer profiles.
* Create compelling product narratives and value propositions that resonate with our target customers and effectively communicate the unique benefits of our
* consumer and partners portfolio.
* Plan and execute product launches, including developing go-to-market strategies, coordinating cross-functional activities, and overseeing marketing campaigns.
* Act as a subject matter expert on consumer electronics trends, powersport market dynamics, and competitive landscape, providing insights and recommendations to senior leadership and other stakeholders.
* Collaborate with the sales and channel teams to develop sales enablement materials, pricing strategies, and promotional activities to drive product adoption and revenue growth.
* Create and manage the production of marketing collaterals such as sales presentations, product datasheets, website content, demo videos, installation, and user guides.
* Ensure that the messaging is consistent and effectively communicates the product's value to customers by doing user testing and other means
* Gather & analyze market feedback, customer insights, and sales data to continuously improve Product Marketing strategies and optimize the product lifecycle.
* Build strong relationships with industry influencers, partners, and media outlets to enhance brand awareness and drive positive product reviews and endorsements.

Do you have a passion for lifecycle marketing and a drive to make a global impact? Were seeking a creative and strategic Marketing Manager to join our innovative team and lead impactful marketing plans for some of the worlds top brands. If you excel in a fast-paced setting and are a leader by heart, wed love to have you on board!
What Youll Be Doing:
Marketing: working directly with senior executives & decision-makers in international medical, high-tech, startups, technology, and software companies.
Marketing Strategy and Campaign Management: creating marketing strategies and GTM plans for our clients.
Marketing operations: Planning and executing campaigns (digital campaigns, social media activities, productions, events, conventions etc.), budget management.
Analytics and Reporting: Tracking performance metrics, managing execution reporting on outcomes vs. goals to optimize ongoing execution and track ROI.
Manage Client Relationships: Act as the key contact for clients, ensuring and providing full service and maintenance for our clients according to their marketing strategy.
Team Leadership and Development: Lead, coach, and mentor a team of marketing professionals.
Event Production: End-to-end management of events, including working with suppliers and coordinating with multiple internal and external stakeholders.

Are you a data-driven performance marketer with a passion for building complex B2B strategies and executing them flawlessly? Were looking for a sharp, independent Performance Marketing Manager to join our dynamic team. In this role, you will own the digital growth and full-funnel strategies for leading global companies in the High-Tech, Medical, and Technology industries.
If you thrive in a fast-paced environment, love diving deep into data, and are ready to make a global impact - we want you with us!
What Youll Be Doing:
End-to-End Campaign Management: Strategizing, setting up, and managing high-scale, hands-on PPC campaigns across global platforms (Google Ads, Meta, LinkedIn, Reddit, etc.).
Full-Funnel Strategy & Media Planning: Developing comprehensive digital marketing strategies, building media plans, and tailoring them to complex B2B buyer journeys.
Tracking & Measurement Setup: Owning the implementation of conversion tracking, pixels, and web analytics (GA4, GTM, etc.) to ensure accurate data, attribution, and measurement.
Optimization & Analysis: Conducting deep-dive performance analyses, budget allocations, A/B testing, and landing page optimization to continuously maximize client ROI.
Client Advisory & Growth: Serving as the professional focal point for global clients, presenting performance summaries, and proactively suggesting new growth vectors.

We are looking for an AI-native operator who will not only own the current sales tool stack but redefine how sales operations is run in the AI era -- designing smarter workflows and building AI-native applications for our sales team as needed.
This is a role for a versatile operator who moves fluidly between hands-on execution and strategic thinking, combining strong business judgment with a structured, organized way of working to make the whole revenue organization run sharper and faster.
What You'll Own:
Sales & Partner Operations. Lead all aspects of Sales and Partner Operations, supporting both direct and channel sales motions.
Deal desk owner. Run the end-to-end deal desk and own the commercial analysis behind each deal; build customer-facing quotes; own the quoting tool and the price list.
Tools & systems. Own the full sales tool stack (Salesforce, Gong, etc.) and take it into the AI era -- introducing new tools, designing smarter workflows, and building AI-native applications for the sales team as needed.
Process & systems definition. Define and maintain the sales process within the tools -- pipeline stages, forecasting logic, etc.
Analysis & insights. Build forecasts, prepare QBRs, and turn data into clear, well-designed analysis and insights that leadership can act on.
Strategic planning. Lead strategic planning activities including territory design and quota setting.
Back office & order management. Manage the order process across NetSuite, Salesforce, and Deal Hub; act as RFP quarterback, coordinating inputs across teams to hit deadlines.

We are looking for a high-performing Senior Account Executive (AE) to drive growth within the Corporate (Mid-Market) segment in Israel. This role combines existing account management and new business development.

In this role, you will own the full sales cycle, working closely with customers, SAP ecosystem partners, and internal teams to identify opportunities, build strong relationships, and drive business growth. You will be responsible for expanding existing accounts, generating new business, and positioning SAP solutions as strategic enablers of customer success.



Key Responsibilities


Manage and grow a portfolio of Corporate (Mid-Market) customers.
Identify, develop, and close new business opportunities.
Build and maintain strong relationships with customers, partners, and key stakeholders.
Lead opportunities through the full sales cycle, including planning, coordination, negotiation, deal execution, and follow-up activities.
Collaborate closely with SAP ecosystem partners to drive joint business opportunities and market growth.
Maintain a structured sales pipeline, accurate forecasting, CRM updates, and opportunity tracking.
Coordinate activities across customers, partners, and internal teams to ensure smooth execution and successful business outcomes.
Work closely with Presales, Customer Success, and Services teams to support customer success and business growth.

We are seeking a Global Sales Director to lead the companys worldwide sales activities, drive expansion into new markets, and manage strategic accounts within the railway sector.

Key Responsibilities:
Lead global sales activities across international markets.
Proactively identify and develop new business opportunities, independently generating a strong pipeline and converting leads into closed deals.
Manage and execute complex sales processes, including contracts and tenders.
Identify, recruit, and manage overseas agents and business partners.
Represent the company at international conferences, exhibitions, and business travel engagements.
Work closely with Business Development Representatives (BDRs).
Collaborate cross-functionally with project management, product, engineering, and marketing teams.