דרושים » פרסום שיווק ויחסי ציבור » Business & Knowledge Analyst

we are seeking a strategic and data-driven Business Data Analyst to join our team.
In this role, you will take a meaningful part in analyzing business performance, customer acquisition, and go-to-market strategies. You will work with multiple data sources, refine and develop key performance metrics, and surface opportunities to optimize our market penetration and customer engagement efforts. Your analytical insights will directly support strategic decision-making and drive growth across our marketing functions. You will leverage strong analytical expertise to deliver clear, actionable insights that shape our business strategies and overall performance.
Responsibilities:
Develop a deep and holistic understanding of data models related to customer acquisition, marketing funnel, new product launches, revenue, and broader business performance.
Design and implement scalable data models, KPIs, and predictive analytics to support go-to-market and broader strategic initiatives.
Build, maintain, and monitor reports, dashboards, and performance metrics to track business health and progress toward growth targets.
Analyze large and complex datasets to identify trends, opportunities, and potential risks across customer segments and market channels.
Communicate insights, findings, and strategic recommendations to executive leadership and cross-functional partners.
Collaborate closely with stakeholders to align data initiatives with business objectives and serve as a trusted analytics partner.

We are looking for a bright, resourceful, and enthusiastic Bachelors degree graduate to join our Customer Success team as a b Performance Analyst. This position is especially suitable for graduates in Communications, Business Management, Economics, Marketing, or similar fields.
This is an amazing opportunity to dive deep into the world of AI, online marketing, PPC, creative analysis, and reporting.
This position requires a creative and outside-of-the-box mindset, with the ability to watch creatives and understand the thought and strategy behind them, in order to translate them into value.
Key Responsibilities:
Ownership of all creative and analysis-related projects, including: Creative mapping, integration QA, reporting & analysis, and client presentations.
Existing client adjustments based on additional requests (internal and external) for more client value.
Feature standardization and taxonomy for all current and future Alison clients.
Studying new clients and meeting them for introductory sessions to understand their needs.
Collect and analyze data from marketing campaigns to measure their effectiveness and provide actionable insights for future strategies.
Additional ad-hoc assignments related to features, client requests, additional CSM projects, and technical projects.