דרושים » מדעי החברה » דרוש /ה חוקר /ת שוק בחטיבה למחקרי שיווק ופרסום

we are seeking a strategic and data-driven Business Data Analyst to join our team.
In this role, you will take a meaningful part in analyzing business performance, customer acquisition, and go-to-market strategies. You will work with multiple data sources, refine and develop key performance metrics, and surface opportunities to optimize our market penetration and customer engagement efforts. Your analytical insights will directly support strategic decision-making and drive growth across our marketing functions. You will leverage strong analytical expertise to deliver clear, actionable insights that shape our business strategies and overall performance.
Responsibilities:
Develop a deep and holistic understanding of data models related to customer acquisition, marketing funnel, new product launches, revenue, and broader business performance.
Design and implement scalable data models, KPIs, and predictive analytics to support go-to-market and broader strategic initiatives.
Build, maintain, and monitor reports, dashboards, and performance metrics to track business health and progress toward growth targets.
Analyze large and complex datasets to identify trends, opportunities, and potential risks across customer segments and market channels.
Communicate insights, findings, and strategic recommendations to executive leadership and cross-functional partners.
Collaborate closely with stakeholders to align data initiatives with business objectives and serve as a trusted analytics partner.

Required Growth Performance Manager
The opportunity
As a Performance Manager, you will leverage our advertising platform to optimize key strategic gaming accounts, driving revenue growth through advanced data analytics and strategic insights.
This role requires a high level of analytical expertise, strategic thinking, and a deep understanding of game economies.
What you'll be doing
Conduct data analysis to identify trends and insights, executing strategies to optimize user acquisition activity.
Collaborate with account management teams to support and optimize key gaming accounts, ensuring client satisfaction and success.
Communicate with advertisers on providing suggestions to optimize campaigns and improve user acquisition strategy.
Work closely with internal teams to implement improvements, develop new features, and adjust strategies to ensure client success.
Develop and present client-facing materials, including partnership decks, case studies, and presentations to drive business development efforts.

Develop and implement analytical solutions to support personalised data-driven communication, leveraging SQL, data visualisations and advanced tooling.
Identify trends and opportunities through advanced data analysis, modelling, and visualisation. Translate those findings into actionable insights.
Bridge cross-functional teams (CRM, product, Engineering, Monetisation) to understand the user needs, segmentation opportunities, and business goals.
Monitor and report on key performance indicators (KPIs) to track the pain points and opportunities for the business to improve user engagement and optimize communication effectiveness.