דרושים » פרסום שיווק ויחסי ציבור » ראש אגף שיווק ותקשורת בארגון אקדמי מוביל-3053

Were hiring an experienced User Acquisition lead to head our Paid Social team and drive revenue growth through various social marketing channels.
As the Paid Social UA Team Lead, youll be responsible for strategy, execution, and performance across platforms like Meta, TikTok, Snapchat, and more. This includes optimizing spend, analyzing campaign performance, running tests, and managing relationships with external media partners.Youll also contribute to B2C performance management and collaborate with the broader marketing team to achieve business goals.
The ideal candidate has deep expertise in Growth Marketing, hands-on experience with multiple paid media channels, and a proven track record of launching successful campaigns and onboarding new platforms.
What you will be doing
Define our user acquisition paid social channel strategy & execution
Explore, recommend, and execute marketing campaigns across a variety of paid social channels across apps & web
leading a team of Social and growth UA campaign managers
Identify and define projects for Marketing Growth
Collaborate with teams spanning from Creative, Analytics and Product Marketing
Have ownership of a substantial testing budget to hit new channel acquisition company targets
Work with our Media partners representatives to increase scale & efficiency.

As the Senior PLG Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, enhancing onboarding processes, boosting landing page conversion rates, tailoring in-app messaging, and refining customer and audience segmentation. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives.

Your Arena:

Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels.
Sales & Marketing Enablement: Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends.
Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.