דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager 23910

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as the voice of our company by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

A master storyteller with an aptitude to take very technical concepts and apply them to simple to digest use cases. The head of product marketing will lead a team of product and technical marketers for the cloud native application protection product line in the development of go to market plans, campaign strategies, and content. Working closely with stakeholders across product, engineering, sales, and corporate marketing functions, this persons focus is to bring to market product stories and use cases that can be packaged into lively campaigns, assets, and thought leadership that ultimately drive demand for the CloudGuard solution and increase sales. This person is a subject matter expert in cloud security and have exemplary leadership skills to inspire their team.
Key Responsibilities
Lead the team and take a pragmatic marketing approach in the end-to-end ownership of new products/solutions market launch (concept, theme, value proposition development, rollout, adoption)
Partner with program marketing and corporate teams in defining a holistic demand generation rollout plan marketing activity mix and campaign readiness
Develop thought leadership (work with external research firms to conduct surveys and other research and obtain key data points and factoids that can help promote our solutions)
Working with team build sales tools, collateral, and interactive content which clearly articulate the value prop, messaging, positioning
Collaboration with Product Management and engineering on product strategy, product roadmap and product go to market
Close collaboration with Sales and Pre-Sales teams on marketing launch plans and driving marketing activities to the field
Skills
Strategic thinking ability to transform technology into clear business proposition
Self-starter, team player and able to work in a fast-paced environment
Creative and influencing ability to create succinct, relevant, innovative and clear ways of communicating
Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers and indirect reports.

we are looking for an experienced Product Marketing Manager (PMM) with passion to simplify complex technical concepts into customer-centric narratives.

In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.



Key Responsibilities

Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy - Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships - Build and maintain analysts relationships
Performance Measurement - Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth

You are a person of words, client value and collaboration. You are able to quickly understand technological concepts, continuously seek to communicate value to customers, and eat brilliant slide presentations for breakfast. You are hands-on, highly intelligent, have strong business acumen, and love to deliver A-Z.

What You'll Do:

Develop and lead go-to-market strategies for new and existing products, develop messaging, framing, and packaging for the product, segment audiences, craft value propositions and outreach messaging.
Transform new product releases and features into communicative materials for internal and external impact. Collaborate on planning and execution of new product launches.
Craft compelling and differentiated product positioning. Create marketing collateral, including product guides, blog posts, one pagers and sales materials. Craft brilliant sales decks, lead RFPs, and feedback microcopy with a focus on effective storytelling.
Conduct internal and external product training, walkthroughs, and produce FAQs, demos, and videos with strong presentation skills.
Collaborate closely with product management, sales, customer success and marketing to develop and execute cohesive product messaging in the market, keep the market informed on our newest (and existing) offerings, and find ways to encourage usage of our products and features.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

We are looking for a Customer Product Marketing Manager to be responsible for driving SASE adoption with a focus on existing our company customers.
Key Responsibilities
Develop product messaging that resonates with target audiences.
Create compelling content such as solution briefs, blog posts, whitepapers, case studies, webinars, and newsletters.
Develop and share customer success stories and testimonials.
Analyze customer feedback to inform marketing strategies.
Develop and execute marketing strategies that engage customers throughout their journey, from onboarding and adoption to renewal and expansion.
Create and execute targeted campaigns to promote upsell/cross-sell opportunities, feature adoption, training resources, and community engagement.
Develop customer-focused materials and toolkits for account managers to support renewals, QBRs, and expansion conversations.

As the Product Solutions Lead, you'll bridge the gap between our platform's technical capabilities and the real-world business solutions our customers need. You'll be the authority on how we solve specific enterprise challenges, translating our platform's capabilities into compelling solution narratives that resonate with technical decision-makers.

You'll work at the intersection of product, marketing, and sales, ensuring our go-to-market teams can effectively communicate the value of our-powered solutions while providing critical feedback to our product team about market needs and competitive positioning.

Key Responsibilities:
Become the subject matter expert on our solution offerings (Engineering Onboarding, Software Standards, Resource Self-Service, Release Management, Incident Management, Cloud Cost Optimization, etc.).
Develop comprehensive solution architectures, including technical guides and implementation patterns.
Create and maintain solution demonstrations that showcase our value in specific use cases.
Conduct competitive analysis and maintain knowledge of market alternatives
Enable the sales team through training, documentation, and solution positioning.
Collaborate with Product Marketing to develop solution-specific messaging and campaigns.
Build and maintain the solutions section of our website with compelling technical content.
Provide structured feedback to the Product team on solution gaps and competitive challenges.
Support pre-sales and post-sales activities for strategic opportunities requiring deep solution expertise.

Were looking for a strategic and hands-on Product Marketing Manager to drive go-to-market strategy, craft compelling messaging, and fuel pipeline generation across channels. Youll play a critical role in shaping how our technology is understood and adopted by enterprise retailers, and directly support sales enablement in a lean, high-impact team.
A day in the life:
Develop clear, differentiated messaging and positioning based on customer pain points, market research, and product capabilities.
Own and execute go-to-market strategies for product launches and feature releases.
Create and maintain sales enablement materials pitch decks, battle cards, one-pagers, objection handling, demo tools etc.
Drive marketing efforts that impact customer acquisition, product adoption, and overall business performance.
Partner closely with sales to understand deal cycles and craft content that supports conversion.
Partner closely with Product to understand the Product capabilities, roadmap, and new features
Collaborate cross-functionally to ensure our messaging aligns with product capabilities and business goals.
Build and maintain competitive intelligence assets.
Conduct customer and market research to inform messaging and campaigns.
Track performance of messaging and content in-market and iterate based on feedback.

We're on the hunt for a full-stack Marketing Manager to help us drive real impact in our mid-market and enterprise segments. Youll take the lead on messaging, content, campaigns, and events and play a key role in generating MQLs, SQLs, and meaningful engagement with the accounts we care about most.

You know how to build campaigns that actually work the kind that move the needle, get sales excited, and make people stop and take notice. You take full ownership of your work with confidence and clarity, but youre also super collaborative and low-ego. You move fast, bring great energy, and always look for ways to raise the bar.

This is a hands-on, high-impact role reporting directly to the VP of Growth Marketing. Youll team up with content, design, product marketing, and sales to bring creative, multi-channel campaigns to life and youll have the trust and autonomy to manage your own budget, vendors, and quarterly plans.

Responsibilities:

Develop and execute integrated marketing plans that drive MQLs, SQLs, and support pipeline growth
Lead campaign development, from messaging to creative execution, ensuring alignment with brand and business objectives.
Plan and execute our presence at industry/roundtable events and conferences, including pre-event planning, logistics, messaging, and post-event follow-up.
Lead targeted marketing efforts within key accounts and segments, including ABM initiatives in partnership with Sales
Analyze campaign performance (MQLs, SQLs, engagement) and optimize programs to improve results
Collaborate cross-functionally to support product launches, customer marketing, and sales enablement initiatives.