דרושים » אינטרנט ודיגיטל » Product Enablement Manager for Financial Institutions

We seek a Product Marketing Manager who is excited by the opportunity to build new ads products for the telco ecosystem.
This is a strategic role with responsibility for identifying new solutions for carriers and device manufacturer. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as ability to navigate ambiguity. Ideally, you will also have an understanding of the market forces shaping the ads and telco ecosystems, and a track record of shaping product strategy and growing adoption
Product Marketing and Strategy Manager Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on ads, and monetization.
Identify significant long-term opportunities based on research, analysis and a strategic view of the telco ecosystem.
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

We seek a Product Strategy & Marketing Manager who is excited by the opportunity to build and manage a new acquisition channel. This is a strategic role with responsibility for identifying new solutions for telcos & device manufacturers, preloading strategies, as well as understanding the programmatic importance of working with carriers and OEMs. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as experience with ambiguity. Ideally, you will also have an understanding of the market forces shaping the preloads ecosystem, and a track record of shaping product strategy and growing adoption.
Product Strategy & Marketing Manager Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on preloads and user acquisition
Identify significant long-term opportunities based on research, analysis and a strategic view of handset device lifecycles
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate an understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

Required Product Marketing Manager - TLV
About the Role:
There are many types of PMMs. The PMM will be in charge of crafting our narrative, working closely with Product to transform our story and main strengths into concise marketing messages, and collaborating with both the Sales and Customer Success teams to make sure our benefits and selling points shine throughout the entire customer journey.
Youre a great fit if you are:
Creative, meticulous, data-oriented, a great communicator and writer, and a fast learner with an affinity for both marketing and product.
What youll do:
Fine-tune our narrative and core messaging
Collaborate with Product to ensure product value, vision, and benefits are reflected in our marketing materials
Collaborate with Sales and Customer Success teams to ensure a smooth creation of sales collateral, battle cards, and pitch decks that highlight our core value proposition to potential customers across different verticals
Run competitive analysis and be on top of our competitive landscape
Own and manage customer & lead communications via newsletters and engagement programs
This is a full-time position, from our offices in Tel Aviv.

We are looking for an experienced Director of Product Marketing to articulate our value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
What youll do:
Develop messaging and positioning that differentiates us and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of our products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Were seeking a Product Marketing Manager to join our growing team and support our product marketing initiatives. In this role, youll own and help with various product marketing initiatives and collaborate across teams to drive product adoption and awareness. You will work closely with the Director of Product Marketing, as well as Product and Sales teams, to execute marketing strategies and projects that resonate with our technical developer audience.

Responsibilities:

Develop marketing collateral and sales enablement materials such as one-pagers, slide decks, and battle cards
Create engaging product videos, demos, and tutorials to showcase product capabilities and use cases
Write, review, and edit technical and marketing content to ensure clarity and consistency
Conduct competitive analysis and market research to refine positioning and identify opportunities
Collaborate with designers and content writers to ensure visually compelling and impactful materials
Support product launches by collaborating with the product team to create marketing assets, coordinate cross-functional execution, and ensure alignment with sales
Assist in crafting and refining product messaging, positioning, and value propositions that resonate with technical audiences

Product Marketing & Strategy Manager.
Responsibilities:
Tell amazing stories about our products and their impact on people.

Help shape the tone for our telco-focused products, to create messaging and tactics that will resonate with carriers, OEMs and company users.
Write content such as comms guidelines and other materials to communicate the value of our products to partners.
Collaborate across multiple functions including product, marketing, policy content, and other communications functions.
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering.
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy.
Partner effectively with Product Management to lead world-class Product Marketing communications for new products.
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created.
Grow product adoption and usage rates by supporting market facing programs and effective product launches.