דרושים » אינטרנט ודיגיטל » Content Lead - Product Marketing

A global leader in performance marketing, is looking for a talented Content Marketing Manager to join us on our mission to simplify decision-making for millions!
What You'll Do
This role demands a proactive, results-driven professional with a unique blend of analytical and creative skills, exceptional writing and editing expertise, and the ability to thrive in a fast-paced, collaborative environment. If youre a strategic thinker with a keen eye for detail, a strong sense of ownership, and a proven track record of creating high-quality content that drives impact, wed love to hear from you!
Responsibilities
Create high-impact content: Write compelling, data-driven content, including UX copy, landing pages, and website content, that resonates deeply with users, enhances engagement, and boosts performance.
Maintain high standards: Ensure consistency, accuracy, and alignment with brand guidelines across all content assets.
Define and lead content strategy: Develop and execute innovative content strategies tailored to business objectives, user needs, and industry opportunities.
Analyze and optimize: Leverage analytics tools and A/B testing to measure performance, extract actionable insights, and refine content for continuous improvement.
Stay ahead of trends: Research industry developments, competitors, and digital marketing trends to identify strengths, and opportunities for optimization, and shape strategies.
Collaborate effectively: Work closely with cross-functional teams, including business development, product, design, and marketing, to align content efforts with broader company goals.
Think big picture: Understand how content impacts the entire user journey and proactively identify opportunities to enhance user experience and business outcomes.

we are seeking an experienced and highly creative senior content expert to join our growing marketing team in Tel Aviv (hybrid). This role is ideal for a candidate with an extensive background in B2B content creation. Experience within the maritime or global supply chain ecosystems is a major plus.
The successful candidate will be a strategic and innovative thinker who excels at crafting compelling narratives across multiple formats, such as eBooks, white papers, web pages, case studies, brochures, and video scripts. This role requires a balance of creativity and analytical skills, with the ability to collaborate with the Product Marketing and Brand teams.
This is a fast-paced role that requires tracking and quickly adapting to breaking news stories.
Key Responsibilities:
Content creation: independently develop high-quality B2B content that generates leads and strengthens our brand
Analytical approach: analyze content performance to measure engagement and refine future strategies
Project management: maintain an organized and methodical approach to content planning, ensuring deadlines and quality standards are met
Generative AI integration: leverage AI-driven content tools to optimize workflows and scale content production effectively

We are looking for a highly skilled and tech-savvy Content Strategist to join our team. This role is central to thought leadership initiatives and will play a crucial part in driving engagement and brand awareness through quality content that resonates with our audience. If you are passionate about technology, curious about emerging trends (especially in AI), and love creating engaging, thought-provoking content across multiple platforms, this could be the perfect role for you.
Where does this role fit in our vision?
Every role at our company is designed with a clear purposeto integrate collective efforts into our shared success, functioning as pieces of a collective brain. Your ability to put our thoughts and vision together into engaging content formats, distributed to millions of our target audience out there is key to our success.
How youll shape the future of B2B sales
Develop and execute a comprehensive content strategy that drives awareness, engagement, and thought leadership in the sales intelligence space.
Create high-impact content that positions as an industry leader, elevating our brands presence in the sales intelligence and tech landscape.
Collaborate closely with internal teams (product, sales, customer success, etc.) and external stakeholders to extract key insights, trends, and stories.
Transform complex technological concepts into engaging, digestible content for diverse audiences, ranging from blog posts, white papers, and case studies to videos, podcasts, and webinars.
Stay ahead of industry trends and bring fresh, innovative ideas to content formats and distribution strategies, especially around AI and its intersection with sales.
Manage and optimize content for various platforms, ensuring alignment with SEO, audience preferences, and business goals.
Regularly measure and report on content performance, making data-driven adjustments to improve reach, engagement, and lead generation.

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

We're seeking a bold, strategic marketing leader to join our journey. This isnt your average marketing gig. This is a seat at the strategy table, working hand-in-hand with the CEO and leadership to shape perception, build demand, and define the future of retail. You wont be handed a playbook youll be co-authoring it.

Responsibilities
1. Redefine the Markets Mental Model

Partner with Sales and the CEO to introduce a powerful new narrative that challenges legacy thinking in retail.
Develop emotionally resonant messaging that sticks fragments of truth that decision-makers cant unhear.
Build and deliver thought leadership content that transcends the product and positions as a category-defining force.
2. Build Weapons of Influence for Sales

Design high-impact sales enablement assets including one-pagers, provocative pitch decks, and pain-point-driven custom demos.
Translate complex product capabilities into clear, differentiated value propositions tailored for specific audiences.
Use AI and data tools to boost content relevance, quality, and agility.
3. Establish a Voice of Authority

Develop unique voice in the market one that is bold, strategic, and insight-led.
Collaborate on industry articles, strategic presentations, and speaking materials for leadership.
Lead or contribute to ABM campaigns and social engagement initiatives that reinforce our strategic positioning.
4. Own End-to-End Messaging Strategy

Align messaging across all touchpoints from web to sales collateral to executive decks.
Constantly refine messaging based on market signals, competitor moves, and buyer feedback.
Drive execution across internal teams and external resources to maintain brand consistency and agility.

A global leader in performance marketing, is looking for a talented Content Marketing Team Lead to join us on our mission to simplify decision-making for millions!
What You'll Do
This role requires a proactive leader who can drive business impact, mentor a high-performing team of Content Marketing Managers, and push the boundaries of content innovation.
If you are a performance-focused leader who understands how content fuels revenue growth, optimizes conversion funnels and enhances user engagement, we want to hear from you!
Responsibilities:
Own Content as a Business Growth Driver
Take full ownership of content strategy and data-driven optimization efforts, ensuring a direct impact on performance KPIs across multiple verticals.
Work closely with the PPC, bizDev, product, and operation teams to ensure that content supports business needs and monetization goals.
Proactively identify content opportunities that improve user engagement, drive action, and increase business value.
Lead, Develop, and Elevate a High-Performing Team
Manage, coach, and challenge a team of Content Marketing Managers, setting clear expectations for impact, ownership, and accountability.
Foster a high-performance culture where content managers are strategic thinkers, not just content executors. Advocate for contents role in business success, ensuring it is a core part of decision-making in cross-functional initiatives.
Ensure team members have a clear path for growth, equipping them with skills in performance-driven content strategy, AI tools, and cross-functional collaboration.
Innovate and Optimize at Scale
Leverage AI and automation tools to increase efficiency without sacrificing quality.
Drive experimentationtest new content formats, engagement techniques, and UX optimizations to improve CTR, CR, and user trust.
Stay ahead of industry trends, competitor strategies, and emerging technologies to ensure our content remains best-in-class.

We are looking for a talented and passionate B2B Content Marketing Manager (Entry Level) to join our Elite Agency!

In this role, you will support the development and execution of content strategies that drive engagement, brand awareness, and business growth. You will gain hands-on experience in content creation, social media management, SEO optimization, and thought leadership development while working closely with marketing and sales teams.

This is a great opportunity for someone who is looking to grow in the field of content marketing within a global digital advertising technology company.

What You'll Be Doing
Assist in creating compelling marketing materials such as case studies, blog posts, and landing pages to support business objectives.
Support the development of thought leadership content by researching industry trends and transforming insights into engaging articles and reports.
Manage and grow Adcores LinkedIn presence, including content scheduling, engagement, and community building.
Help optimize website content for SEO, analyze organic traffic performance, and suggest improvements based on data.
Work closely with internal teams to align content strategies with marketing campaigns.
Stay updated on B2B content marketing trends and best practices to continuously improve content effectiveness.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

the financial planning and analysis platform that automates data consolidation, reporting and planning, while enabling finance teams to continue using their own Excel spreadsheets and financial models. integrates with the most popular accounting software, ERPs and CRMs so all your data can be consolidated. Reduce risk, make informed decisions, and ensure stakeholders.

What You'll Do
Develop and implement a content strategy that supports business goals and brand identity
Oversee the creation and distribution of various content types, including blog posts, whitepapers, and videos
Collaborate with marketing, sales, and product teams to align content with campaign objectives and product messaging
Establish and maintain a content calendar across our multiple products
Analyze content performance metrics and adjust strategies to optimize results
Ensure all content adheres to brand guidelines and maintains a consistent voice across all platforms

We seek a Product Marketing Manager who is excited by the opportunity to build new ads products for the telco ecosystem.
This is a strategic role with responsibility for identifying new solutions for carriers and device manufacturer. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as ability to navigate ambiguity. Ideally, you will also have an understanding of the market forces shaping the ads and telco ecosystems, and a track record of shaping product strategy and growing adoption
Product Marketing and Strategy Manager Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on ads, and monetization.
Identify significant long-term opportunities based on research, analysis and a strategic view of the telco ecosystem.
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.