דרושים » פרסום שיווק ויחסי ציבור » Retention Product Marketing Manager

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We are looking for a Retention Marketing Manager.
In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
What Youll Do:
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.

Required Solutions Marketing Manager
As a Solutions Marketing manager, you have excellent interpersonal, written and verbal communication skills as well as presentation and process facilitation skills. You have the ability to work across-organizational lines and with executive level leaders. As a highly collaborative team member, you will report into marketing but be expected to work in unison with product line leaders and executives.
You are responsible for understanding our global payments technology and translating these capabilities into actionable solutions. You will develop messaging, collateral and sales tools that explain how the techstack can solve customer problems and will ultimately help our global sales teams win deals.
You have experience building, executing and measuring the success of product launch plans - including involving key stakeholders to ensure that each launch is a success. You thrive in a fast paced environment and excel at driving new efforts from ideation to execution with meaningful measurements.
Responsibilities:
Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
Ownership of the entire solution marketing launch process:
Understand our ideal customer profiles and buyer personas.
Develop product positioning informed by customer insights, product differentiators and competitive advantages.
Deliver sales tools and sales training to the global sales team.
Write marketable content such as thought leadership, industry insights and website content.
Develop and execute on internal and external communication plans.
Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key market demand initiatives.
Establish and maintain strong partnerships across sales, marketing, strategy and product to deliver best in class messaging, content and training.
Report on project plan impact and results, recommend and help build new initiatives and programs to generate new and repeat business opportunities.

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

Build a deep understanding of our customers and their use cases, value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

Build a deep understanding of our customers and their use cases, Similarwebs value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the Similarweb value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.

Were seeking a Product Marketing Manager to join our growing team and support our product marketing initiatives. In this role, youll own and help with various product marketing initiatives and collaborate across teams to drive product adoption and awareness. You will work closely with the Director of Product Marketing, as well as Product and Sales teams, to execute marketing strategies and projects that resonate with our technical developer audience.

Responsibilities:

Develop marketing collateral and sales enablement materials such as one-pagers, slide decks, and battle cards
Create engaging product videos, demos, and tutorials to showcase product capabilities and use cases
Write, review, and edit technical and marketing content to ensure clarity and consistency
Conduct competitive analysis and market research to refine positioning and identify opportunities
Collaborate with designers and content writers to ensure visually compelling and impactful materials
Support product launches by collaborating with the product team to create marketing assets, coordinate cross-functional execution, and ensure alignment with sales
Assist in crafting and refining product messaging, positioning, and value propositions that resonate with technical audiences

We're looking for a highly organized and results driven Senior Marketing Project Manager to lead the initiation, planning and development, execution and delivery of cross-functional initiatives aligned with the company's goals. The role requires a strategic thinker with excellent communication and interpersonal skills as well as the ability to manage multiple projects simultaneously, ensuring that projects are executed efficiently. You will play a pivotal role in driving collaboration across teams, delivering projects on time and within scope, optimising marketing initiatives to support business growth.

Responsibilities
Programme Planning and Execution

Support the development and execution of integrated marketing campaigns to deliver successful outcomes and achieve project goals on time and in budget
Lead cross functional projects including managing initiatives, timelines and deliverables in a dynamic and collaborative manner, leveraging exceptional project management methodologies and interpersonal skills
Monitor and measuring progress through setting clear milestones, interdependencies and deadlines, reporting to wider teams on progress
Identify and mitigate project risks, overcome obstacles, and proactively ideate on how to drive successful outcomes
Collaborate with internal stakeholders (Sales, Product, etc.) to align marketing efforts with business goals and customer needs
Manage the full program lifecycle, from strategy development to execution and analysis
Campaign Management & Optimization:

Coordinate and oversee the execution of multi-channel marketing campaigns, applying subject matter expertise ensuring delivery on time and within budget
Analyse and report on the performance of campaigns, providing insights and recommendations for continuous improvement
Leverage tools and technologies to streamline workflows and track program effectiveness aligned to marketing goals and key performance indicators
Stakeholder collaboration

Act as a liaison between marketing, design, content, sales, technology, external vendors and wider teams to streamline workflows and ensure projects and key milestones are delivered on time whilst optimising hand off processes
Communicate and influence stakeholders to ensure project milestones and deadlines are met in a timely manner, owning handoffs between stages
Manage multiple projects across global time zones, leveraging project management & communication tools and sophisticated methodologies
Process optimisation

Ensure project management is working effectively across the teams, laddering up to overarching programme management goals
Oversee the integration and use of marketing tools and technologies to enhance performance where relevant
Continuously assess and improve methodologies, creating and implementing change management strategies that maximise team efficiency and outcomes
Performance Reporting

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.