The Growth Marketing Manager plays a pivotal role in planning, executing, and optimizing marketing programs that drive measurable growth. While the primary focus of this position is demand generation, we also value a strong brand and communications background. The ideal candidate is someone who can both develop high-performing lead-generation campaigns and nurture a compelling brand presence across channels.

This is a unique opportunity to shape the direction of our marketing efforts from the ground up. Youll work closely with senior leadership and cross-functional teams (Sales, Client Success, etc.) to build integrated marketing strategies that not only deliver on short-term KPIs but also reinforce our long-term brand vision.

Key Responsibilities
Demand Generation & Growth
Plan, execute, and optimize multi-channel marketing campaigns (search, social, email, webinars, events, etc.) to drive consistent lead generation and pipeline growth.
Develop and manage marketing automation workflows, lead scoring, and nurturing programs to improve conversion rates throughout the funnel.
Set and monitor performance metrics (CAC, LTV, ROI, etc.), using data-driven insights to refine strategies and allocate budget efficiently.
Brand & Communications Support
Maintain brand integrity by collaborating on brand guidelines, messaging, and visual identity to ensure consistency across all marketing touchpoints.
Contribute to content development (blogs, case studies, thought leadership pieces) that aligns with both demand-gen goals and brand messaging.
Assist with PR and media outreach efforts; help position the company as a thought leader in relevant industry channels and publications.
Strategic Planning & Cross-Functional Collaboration
Collaborate with freelancers, and agencies (design, content, SEO) to execute campaigns on time and on budget.
Partner with Sales, Product, and Client Success teams to ensure marketing campaigns are aligned with business objectives and sales enablement needs.
Conduct market and competitive research to identify growth opportunities and adjust strategies accordingly.
Play an active role in quarterly/annual marketing planning sessions, contributing to both short-term tactical campaigns and long-term brand strategy.
Analytics & Reporting
Routinely measure the effectiveness of marketing programs and present results to senior management.
Analyze channel performance and conversion data, presenting insights and recommendations for continuous improvement.
Maintain data hygiene and segment leads effectively within our CRM and marketing automation platforms.

mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. is a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations to master the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies globally, Digital Intelligence platform and solutions transform how customers collect, review, analyze, and manage investigative digital data in legally sanctioned investigations.

Position Overview:
We are looking for a strategic and hands-on Employer Brand Lead to drive our global employer branding efforts and position as an employer of choice. This role requires a someone who can build strategy and execute it effectively. Youll work closely with Talent Acquisition, Marketing, Communications, and Business Leaders to create compelling employer brand presence to attract top talent globally.

Why Join Us?
Be part of a leading brand with a significant missioncontributing to public safety and making a real difference in the world.
Opportunity to shape and influence a global employer brand strategy.
Work in a dynamic, growing company with a strong focus on talent and culture.
Collaborate with passionate teams who are driving innovation and impact.

Key Responsibilities:
Develop & Execute Strategy: Create and implement a global employer brand strategy aligned with company goals, using insights from talent market trends, EVP, and business needs
Content & Campaigns: Create engaging content (videos, blog posts, social media, career site updates) showcasing our culture, values, and career opportunities.
Partnerships & Collaboration: Work cross-functionally with Marketing, Communications, and Talent Acquisition to ensure a unified brand message across internal and external channels.
Collaboration & Synergy: Integrating employer branding into recruitment, onboarding, and employee engagement initiatives to increase our talent pool.
Social Media & Digital Presence: Manage employer branding efforts on platforms to reach and engage top talent effectively.
Data & Analytics: Track, measure, and optimize the impact of employer brand initiatives using relevant KPIs (e.g., engagement, application rates, employer brand sentiment).
Events & Outreach: Lead employer branding efforts at career fairs, university partnerships, and industry events to strengthen our talent pipeline.