דרושים » אינטרנט ודיגיטל » Senior Marketing Operations Manager

Required Product Marketing Manager
Who We Are
We make compliance fun! Ok, it might take a sorcerer to do that, but were pretty close.
We are a post-Series B RegTech startup, trusted by some of the worlds largest financial institutions. As a pioneer in AI-driven compliance and risk management solutions, we are dedicated to ensuring regulatory adherence and safeguarding financial institutions against emerging risks. Our comprehensive end-to-end platform provides unmatched data control, security, and efficiency in digital communications governance and archiving, redefining how financial services and other highly regulated industries mitigate risk and uncover actionable insights.
Were a team of 160 globally, with headquarters in Ramat Gan, committed to doing good in the world by protecting market integrity and safeguarding peoples financial assets.
What Will You Be Doing?
As our Product Marketing Manager, you will serve as a crucial link between Marketing, Product, Sales, Data Science, and Customer Success teams. Your role will be to create compelling product positioning and messaging, impactful tools, and lead go-to-market strategies for one of our core portfolio products.
Responsibilities:
Develop and execute product positioning, messaging, and differentiation strategies.
Conduct competitive research and market analysis to identify trends, threats, and opportunities and provide guidance with objection-handling frameworks
Create high-impact sales enablement materials to support the target personas across the sales lifecycle.
Develop and own go-to-market strategies for product launches across multiple channels.
Collaborate with cross-functional teams to ensure alignment and exceptional execution.
Produce industry-focused thought leadership content.
Engage with analysts to position us as a market leader and leverage customer insights to improve messaging.
What Success Looks Like:
Development and adoption of comprehensive toolkits for focus product.
Successful execution of product launches with measurable impact.
Contribution to establishing us as the go-to solution for financial compliance solutions.
Impact in establishing us as a differentiated market leader in financial compliance solutions.
Empowering stakeholders with the tools and messaging needed to succeed.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

We're seeking a bold, strategic marketing leader to join our journey. This isnt your average marketing gig. This is a seat at the strategy table, working hand-in-hand with the CEO and leadership to shape perception, build demand, and define the future of retail. You wont be handed a playbook youll be co-authoring it.

Responsibilities
1. Redefine the Markets Mental Model

Partner with Sales and the CEO to introduce a powerful new narrative that challenges legacy thinking in retail.
Develop emotionally resonant messaging that sticks fragments of truth that decision-makers cant unhear.
Build and deliver thought leadership content that transcends the product and positions as a category-defining force.
2. Build Weapons of Influence for Sales

Design high-impact sales enablement assets including one-pagers, provocative pitch decks, and pain-point-driven custom demos.
Translate complex product capabilities into clear, differentiated value propositions tailored for specific audiences.
Use AI and data tools to boost content relevance, quality, and agility.
3. Establish a Voice of Authority

Develop unique voice in the market one that is bold, strategic, and insight-led.
Collaborate on industry articles, strategic presentations, and speaking materials for leadership.
Lead or contribute to ABM campaigns and social engagement initiatives that reinforce our strategic positioning.
4. Own End-to-End Messaging Strategy

Align messaging across all touchpoints from web to sales collateral to executive decks.
Constantly refine messaging based on market signals, competitor moves, and buyer feedback.
Drive execution across internal teams and external resources to maintain brand consistency and agility.

We are seeking a highly-motivated and experienced Product Marketing lead to lead the successful introduction, go-to-market, and adoption of our newest product. As a Product Marketing lead, youll direct our newest strategic product that is currently in the development stage. Youll play a pivotal role in shaping its market positioning, developing its GTM strategy, and driving adoption among our target customers. Youll collaborate closely with our product management, marketing, and growth teams to define the product's unique value proposition, identify customer needs, and create compelling messaging and positioning. You will lead and execute strategic marketing plans to generate awareness, drive customer acquisition, and enhance revenue growth.
Responsibilities Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product Develop a deep understanding of the product, its unique value proposition, and target customer segments Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle Craft compelling positioning and messaging that effectively communicates the product's benefits and market differentiation Conduct market research and redefine our view of the competitive landscape to inform decision making regarding our roadmap and GTM strategy Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration Work with sales and growth teams to meet revenue and customer goals Play a leadership role the marketing department without hands-on people management

Are you ready to power the future? We're a global leader in smart energy technology, with over 4,000 employees, offices in 34 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. We offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. We are looking for an experienced Product Marketer to be part of our Commercial and Industrial business unit, who can understand product technicalities and translate them into valuable propositions for different buyer persona.
As a Product Marketing Manager, you'll be responsible for developing the 'story' of our commercial products for various audiences by working with our Product, Marketing and Sales teams. In addition, youll work on new product launches and will own the product-related communication to the market. Your primary responsibilities:
*  Craft new products value propositions across marketing channels that clearly communicate new products benefits to our customers.
* Transform technical product capabilities into compelling messaging later translated into tangible marketing and sales assets, including: sales presentations, product brochures, whitepapers, articles, webinars, video scripts, and more.
* Develop sales tools and communicate products value to sales and marketing.
* Plan and take part in the launch of new products and work together with other departments on such launches.
* Become a subject matter expert with deep understanding of our clients' needs, target audiences, market trends and the competitive landscape, to guide positioning and continuously differentiate our offering.
*  Work with internal and external stakeholders to execute and ensure the alignment of the Product Marketing initiatives across the organization and globally.
Country:
Israel
City:
Herzliya

Were looking for a standout Content Lead Product Marketing to join our Communications & Content team. This role is pivotal in shaping how our products are experienced and embracedby both travelers and partners.
Youll be responsible for creating compelling content that drives adoption and engagement of new features in our award-winning app and travel advisor portal. Youll also develop high-performing ad copy and creative assets that attract, convert, and retain users.
This role reports directly to the VP of Communications & Brand and is ideal for someone who blends sharp writing with strategic thinking, follows cultural and industry trends, and thrives in a fast-moving, collaborative environment.
If you live and breathe travel, love tech, and want to make a real impactthis one's for you.
Responsibilities
Craft high-performing, world-class copy for paid ads (both static and video), landing pages and paid partnerships.
Write persuasive and engaging email campaigns that drive purchases, product usage/adoption and retention (UI/UX).
Develop creative and memorable static ads and video ad scripts for campaigns, product launches, brand and customer testimonials.
Collaborate with cross-functional teams designers, PMs, campaign managers, and growth marketers, and more to ensure messaging aligns with creative and performance goals.
Come up with out-of-the-box marketing plays and creatives in pursuit of performance/ business goals.
Contribute to A/B testing strategies by generating variations of headlines, CTAs, and messaging.
Craft SEO-driven content and content for PPC campaigns to drive traffic and purchases.
Be the go-to reviewing partner advertorial/ad content that promotes us.

We are looking for a talented, experienced, and highly passionate and creative Marketing Graphic Designer. 
As a Marketing Designer for one of the most innovative and forward-thinkingv application security solution providers, you will play a key role in shaping and elevating our brand.
Responsibilities:
Design and execute a wide range of marketing materials, including presentations, whitepapers, eBooks, case studies, social media graphics, event materials, and digital campaigns.
Develop web-based assets such as landing pages, website graphics, and banners while maintaining a cohesive brand experience.
Collaborate with content marketing and demand generation teams to create high-converting assets, including ads, lead magnets, and interactive content.
Ensure all designs align with UX/UI best practices, focusing on accessibility and user experience.
Manage multiple projects simultaneously, meeting deadlines and business objectives.
Work closely with the marketing team to manage projects and tasks through Asana, ensuring smooth execution and alignment across teams.
Stay up to date with B2B design trends to continuously refine and improve design strategies.

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.