דרושים » פרסום שיווק ויחסי ציבור » Product Marketing and Strategy Manager

We seek a Product Strategy & Marketing Manager who is excited by the opportunity to build and manage a new acquisition channel. This is a strategic role with responsibility for identifying new solutions for telcos & device manufacturers, preloading strategies, as well as understanding the programmatic importance of working with carriers and OEMs. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as experience with ambiguity. Ideally, you will also have an understanding of the market forces shaping the preloads ecosystem, and a track record of shaping product strategy and growing adoption.
Product Strategy & Marketing Manager Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on preloads and user acquisition
Identify significant long-term opportunities based on research, analysis and a strategic view of handset device lifecycles
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate an understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

Product Marketing & Strategy Manager.
Responsibilities:
Tell amazing stories about our products and their impact on people.

Help shape the tone for our telco-focused products, to create messaging and tactics that will resonate with carriers, OEMs and company users.
Write content such as comms guidelines and other materials to communicate the value of our products to partners.
Collaborate across multiple functions including product, marketing, policy content, and other communications functions.
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering.
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy.
Partner effectively with Product Management to lead world-class Product Marketing communications for new products.
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created.
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

We are looking for a highly experienced Senior Product Manager to lead the strategy, development, and execution of our digital banking products.
As a key player in our product team, you will drive innovation, enhance user experiences, and ensure the successful delivery of new banking solutions.
This role requires a strong analytical mindset,leadership capabilities, and a deep understanding of fintech, banking, and emerging financial technologies.
Your Day-to-Day:
Develop and execute a strategic roadmap for digital banking products, aligning with the company's vision and growth objectives.
Lead cross-functional teams, including engineering, design, compliance, and marketing, to build and launch new features.
Analyze customer behavior, market trends, and competitive insights to identify new opportunities and optimize existing products.
Define and track key performance metrics (KPIs) to measure product success and drive continuous improvements.
Collaborate with regulatory and legal teams to ensure compliance with financial industry regulations.
Advocate for a customer-first approach by leveraging user research, feedback, and data-driven insights.
Spearhead initiatives to adopt and integrate emerging technologies into our Banks ecosystem.
Manage stakeholder communication, ensuring alignment across teams and leadership on product priorities and progress.
Drive go-to-market strategies, ensuring smooth product rollouts and adoption.

We're seeking a Senior Product Manager to lead our highly strategic innovation product that will redefine how businesses connect, collaborate, and create value. This role requires a product visionary who can balance strategic thinking with execution excellence to bring this transformative solution to market.

Responsibilities:
Drive product strategy and roadmap development for our cornerstone innovation product.
Partner with engineering, design, customers and GTM to define product requirements and features.
Lead user research initiatives to deeply understand customer needs and pain points.
Translate customer insights into compelling product features and experiences
Define success metrics and use data to inform product decisions.
Collaborate with marketing to develop positioning, messaging, and go-to-market strategies.
Work with CS and sales teams to gather feedback and create enablement materials.
Represent the voice of the customer throughout the product development process.
Monitor competitive landscape and market trends to inform product direction
Manage product releases and communications to internal and external stakeholders.

We are seeking a Sr. Manager, Product Management - Technology, to lead our product strategy, development, and execution to reinvent shopping discovery. In this role, you will define the future of product discovery that leverage Gen-AI and LLMs. You will manage a team that partners with cross-functional teamsincluding engineering, design, science, analytics, and PRto develop innovative creative shopping experiences that enable customers to discover products matching their Interests and needs.

A successful candidate will be able to articulate and drive a strategic vision, work cross-functionally across key stakeholders, manage a team, and partner with dedicated engineering and science teams to deliver AI-powered shopping experiences that save customers time and effort. They will have a consistent track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment. This leader must have strong written and verbal communications skills, the ability to manage and influence others and strong cross-functional leadership.

The right person has high levels of customer obsession, strong technical judgement, demonstrated ability to build scalable teams and products, and is skilled on working with cross-functionally across key stakeholders, and partner with dedicated engineering and science teams to on behalf of customers.

Key job responsibilities
As part of this role, you will:
Lead the vision, definition, and delivery of Gen-AI based shopping experiences, to drive customer engagement, loyalty, and revenue growth.
Manage a team of product managers, developing their careers while maintaining high standards of execution and delivery.
Collaborate closely with cross-functional teams, including engineering, science, product management, UX design, and business stakeholders, to define and execute a product roadmap to deliver upon these features and experiences.
Lead the end-to-end product lifecycle, from ideation and roadmap development to launch, optimization, and scaling.
Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to craft better experiences and ensure we are building the right features over time.
Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of personalized search experiences, identify areas for improvement, and drive continuous optimization.
Conduct rigorous analysis of market trends and competitive landscapes to identify opportunities for personalization and drive product strategy.
Communicate effectively with partners and senior leadership, including both technical and non-technical audiences, to present new product ideation, product strategies, progress updates, and business recommendations to drive alignment and create a buy-in for Personalization initiatives.
Manage and develop a team of product managers, fostering a culture of innovation, collaboration, and customer obsession

Required Principal Product Manager - Security
We are one of the main pillars of our current offering and long-term strategy. We are pushing the boundaries of Software Supply Chain Security and introducing new and exciting features to developers, DevOps, and application security professionals. Were looking for a Principal Product Manager to own the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product strategy and go-to-market, and working closely with Engineering to deliver winning products with great user experience that customers love. It also includes working with customers, Sales, Marketing and Support to ensure revenue and customer satisfaction goals are met.
As a Principal Product Manager you will
Lead initiatives involving several Product Managers and teams from the different cores delivering cross-product value.
Own the full cycle of product development including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching and monitoring.
Work alongside Product Analysts, UX/UI, Product Marketing and other functions in the organization to drive successful products and feature rollouts.
Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders.
Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.

As the Product Manager for the Portal Team, you will work closely with a dedicated team of engineers to deliver a best-in-class experience for our customers. Your mission will be to streamline the path to resolution by transforming insights into efficient remediation workflows, enabling customers to reduce risk faster with less effort. You will play a pivotal role in shaping the Portal experience to deliver both strategic value and operational efficiency for our users.

This role is ideal for experienced Product Managers with a background in SaaS security products who thrive in collaborative environments, excel at stakeholder communication, and bring a data-driven approach to solving complex problems.



Responsibilities

Own customer-facing Portal and product flows end-to-end, ensuring customers can operationalize the product effectively and reduce their risk.
Lead the product strategy and roadmap development, define the OKRs of the domain, track progress, and navigate to success
Work closely with engineering, design, and field teams to build and maintain the product roadmap, prioritize initiatives, and address daily challenges.
Engage with customers to deeply understand their challenges, identify opportunities, help them use the product successfully, and present new initiatives.
Collaborate with Sales and assist with key sales efforts.
Collaborate with Marketing, Customer Success, and other field teams to gather input, communicate upcoming deliveries, and participate in GTM activities.

we are a global leader in hybrid cloud security. we bring a new approach that uses the attackers perspective to find and remediate critical attack paths across on-premise and multi-cloud networks. The company's platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems.
We are seeking an experienced Director of Product Management to lead our cloud team. This role is responsible for driving the strategy, execution, and innovation of our cloud solution, ensuring that it delivers best-in-class risk assessment and reporting capabilities. As the Director, you will lead a talented team of Product Managers as well as work on features hands-on. You will collaborate closely with cross-functional teams including engineering, design, Product Marketing, and customer success to create and execute a strategic product roadmap that maximizes our platform's impact
Key Responsibilities Product Strategy & Leadership
* Define and own the Product Strategy for our cloud solution
* Develop and maintain a long-term vision that aligns with the companys strategic goals
* Analyze market trends and competitive landscape
* Work on both inbound and outbound aspects of the product Team Leadership & Collaboration
* Lead, mentor, and grow a team of Product Managers, ensuring alignment with the companys goals
* Partner with engineering and design teams to deliver high-quality solutions
* Work closely with customer success and marketing to ensure market fit and adoption Execution & Delivery
* Define feature specifications based on familiarity with market, customer needs, and technical considerations
* Define and prioritize the product roadmap based on customer needs