דרושים » אינטרנט ודיגיטל » Retention Marketing Manager

A well-established ecommerce leader with a global presence is on the lookout for a talented Marketing Automation Manager to join our dynamic marketing team. Your role will be instrumental in optimizing our email marketing and other retention channels campaigns for maximum engagement and conversion.
As a Marketing Automation Manager, you will guide our customers' journey from browsing to becoming lifelong fans. You'll develop targeted email, SMS, and push notification campaigns to nurture and convert potential customers. By analyzing customer data, you'll uncover strategies to maximize customer lifetime value (LTV), personalize shopping experiences, recommend lens upgrades or designer frames, and design loyalty programs that drive repeat business and long-term loyalty.
Responsibilities:
Develop and implement impactful email marketing strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

This role also requires a proven ability to execute strategically with a focus on measurable outcomes across customer retention and expansion. Youll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, youll develop and drive key initiatives and cross-functional programs required to increase adoption and revenue.

Responsibilities
Own the strategy and execution of product adoption initiatives across the customer lifecyclefrom onboarding and activation to long-term engagement and renewalwith a focus on driving platform stickiness and satisfaction.
Build and scale processes that help customers adopt key features faster, unlock core product value, and develop habits that lead to deeper engagement and long-term retention.
Develop and refine customer segmentation using behavior, usage patterns, and firmographics to deliver personalized adoption and retention programs that resonate with each user cohort.
Set customers up for success by enabling CS and AM teams with the right playbooks, messaging, and content to support onboarding, ongoing education, and new feature rollouts.
Identify friction points and churn signals, then lead proactive initiativessuch as email nurtures, in-product guidance, and webinarsto improve customer experience and reduce drop-off.
Partner with Product and Growth to optimize in-app flows and onboarding experiences, surfacing high-value features at the right time to build habit loops and enhance product stickiness.
Continuously track and report on key metricsincluding product engagement, feature adoption, NPS, and retentionto assess customer satisfaction and uncover opportunities to improve the experience.

We are looking for a talented and strategic Retention Marketing Manager to join our team.
As part of the Marketing Retention team, you will be crucial in ensuring that our users remain engaged, convert, and grow their loyalty with our brand.
Responsibilities
Develop and execute marketing strategies designed to enhance user lifecycle, retention, engagement, and revenue.
Lead initiatives to increase user conversion and reduce churn through targeted campaigns across email and push notifications.
Analyze data to measure the effectiveness of marketing campaigns, monitor KPIs, and optimize based on insights.
Work cross-functionally with teams to ensure alignment on marketing goals and execution.
Create and manage user lifecycles from ideation to execution, testing and iterating to drive the best results.

we seek a skilled and experienced Marketing Automation Manager to join our marketing team.
This role is ideal for a professional with a strong background in email campaign strategy, customer engagement, and data-driven marketing.
Develop and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion.
Plan, execute, and optimize email campaigns, including newsletters, automated flows, and promotional content.
Conduct A/B testing to refine messaging, design, and campaign timing for optimal performance.
Utilize segmentation and personalization techniques to enhance user experience and maximize impact.
Analyze campaign performance metrics (open rates, CTRs, conversions) and adjust strategies accordingly.
Collaborate with content, design, and product teams to ensure alignment with business objectives.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.