We're looking for our company's first ever Head of Brand & Creative to be the senior creative, content, and brand leader at our company.
You'll own creative direction and shape the voice and messaging of everything we put in front of customers - and build the brand strategy that makes it consistently excellent. From paid creative to lifecycle CRM to in-product experiences, you're the quality bar. Your job is to turn a great product into a brand that skiers genuinely love and talk about.
You'll be expected to drive the creative and content function independently, from strategy through to delivery, with a high degree of autonomy and end-to-end ownership.
Why this role
Category creation, not category maintenance. The $100B ski travel market has no technology-native brand leader. You won't be polishing the 14th iteration of someone else's identity. You'll define what a modern ski brand looks like.
Real product behind the brand. our company actually delivers what most travel brands only claim to. Millions of dynamically packaged trips, real-time orchestration across thousands of suppliers, 317 resorts. The story sells itself if you can tell it.
Profitable and growing fast. $100M in annual sales, EBITDA positive, self-funded growth. You're building a brand on top of a real business, not a hype curve.
Direct line to leadership. You report to the VP Growth and partner directly with the CEO on brand direction. No layers, no internal politics, no waiting in line.
End-to-end creative ownership. Strategy, positioning, creative direction, content, copy, production. The full picture. No piece is outside your remit.
An audience that actually cares. Skiers and snowboarders aren't passive consumers. They have taste, identity, and tribal loyalty. A brand built for them can become beloved in a way few travel brands ever are.
What you'll do
Brand, creative, content, and messaging (your primary mandate)
Set and own the creative direction for all paid, lifecycle, and organic communications - from the brief to the final asset. This is the heart of the role.
Own the creative production process and resources. Whether doing it yourself, working with agencies, freelancers, or other formats - you set the brief, push the quality bar, and own the output
Build our company's brand strategy, positioning, tone of voice, and visual identity across all channels, partnering with our company's management team on long-term direction
Build the content architecture across the full customer journey: messaging hierarchies, frameworks, and templates that scale across channels, segments, and seasons
Write and oversee all customer-facing copy: campaign headlines, landing pages, emails, push notifications, social posts, UI microcopy, CS interactions
Identify and develop brand opportunities: collaborations, events, in-trip experiences, partnerships that strengthen our market position
Evolve the brand book as our company scales into new channels, markets, and use cases.
Requirements: 8-10+ years in brand marketing, creative strategy, or content leadership, ideally at a consumer or travel brand
Skier or snowboarder, we dont judge as long as you love the snow
Proven creative direction and art direction experience, with the portfolio to back it up. You've shaped campaigns, built brand identities, and owned creative production at a senior level
Exceptional writing and editorial skills, with native English level. You set the tone of voice standard and can write across formats, from a 3-word CTA to a full email sequence
Strategic thinking about how brand, creative, and content drive commercial outcomes. You connect brand activity to revenue, retention, and LTV
Experience building long-term brand strategies: positioning, brand architecture, competitive differentiation. Not just executing campaigns
Familiarity with CRM tools (HubSpot, Braze, Klaviyo, or similar) and a clear understanding of how lifecycle marketing works.
This position is open to all candidates.