דרושים » פרסום שיווק ויחסי ציבור » Director of Brand, Storytelling & Program Management

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

We're looking for a strategic Product Marketing & Go-to-Market leader to build the strategy that takes Movement Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, Customer Success, and Marketing, reporting to the Chief Growth and Marketing Officer, you'll shape vertical strategies, define how our value translates across different healthcare markets and turn complex product, clinical, and data capabilities into clear, compelling narratives that customers immediately understand and act on. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into scalable growth.

What youll lead

Help redefine how healthcare understands human movement.
Lead the go-to-market strategy and execution for new products and strategic initiatives.
Craft the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution into one compelling story.
Build and execute go-to-market strategies for existing and emerging healthcare verticals, defining target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market.
Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and Customer Success to ensure every campaign component is delivered on time and performs as one cohesive experience.
Translate product and vertical go-to-market strategy into integrated, multi-channel campaigns, developing messaging and content across landing pages, emails, LinkedIn, webinars, PR, presentations, sales enablement, case studies and customer communications.
Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, growth opportunities and competitive differentiation.
Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks, that help advance enterprise conversations and drive growth.
Identify opportunities to improve customer adoption and expansion throughout the customer journey, including patient and frontline employee engagement initiatives.
Establish scalable Product Marketing and Go-to-Market frameworks that support our continued growth while influencing product strategy and commercial success.

Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead us into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.

This is a unique opportunity to join a fast-growing market leader and shape our marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.

Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning us as the leading B2C brand in the Israeli market.


What Youll Do
Lead and Manage our Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.

Location: Tel Aviv, London, or Germany This is one global position, which can be based in any of the locations above. Why Mindspace? At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. We serve businesses of all sizes, from SMEs and mid-market companies to global enterprises, alongside individuals looking for flexible ways to work. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, with leadership hubs in Tel Aviv and London, we're looking for a marketing leader to help shape our next stage of growth. Why This Role? As Head of Marketing, you will be a member of Mindspace's global leadership team and the company's most senior marketing leader, reporting directly to the COO. You will have full, end-to-end ownership of global Marketing, including strategy, brand, organization, budget, and performance across all markets. Your mandate is to build on an established brand and position Mindspace as the leading premium flexible workspace offering for the mid-market. You will define how we show up globally, sharpen what makes us distinctive, and turn that positioning into stronger demand and sustainable commercial growth. This is an opportunity for an experienced marketing executive to shape the function and its impact on the business. You will bring brand, communications, content, growth, digital, and product marketing together, partnering with Sales, Revenue Operations, Product, Operations, and regional leaders to connect the entire stomer journey.
What You’ll Be Responsible For Own the global marketing strategy and its execution, setting the 2027 plan and longer-term roadmap with clear priorities, investment choices, and measures of success across markets and customer segments. Build Mindspace's premium positioning and category narrative, creating a distinctive global identity with particular focus on the mid-market, while remaining relevant to enterprise customers and individual users. Lead integrated brand and demand generation across PR, communications, content, growth and performance, digital, field marketing, partnerships, and offline channels, strengthening global awareness and local relevance. Drive full-funnel marketing performance, from acquisition and lead quality through tour bookings and conversion to occupancy, retention, and advocacy. Optimize channel effectiveness across SEM, SEO, broker relationships, partnerships, and other acquisition channels. Partner with Sales and Revenue Operations on lead qualification and handoff, funnel insights, attribution, and sales enablement. Use CRM data, customer insights, and reporting to guide decisions and improve marketing ROI. Lead digital and product marketing, ensuring our website, app, and digital propositions express the brand and improve discovery, engagement, and conversion. Partner with Product on customer journeys, requirements, content, and go-to-market plans for new offerings. Strengthen lifecycle marketing and member engagement, working with Operations and regional leaders to connect the brand promise with the experience customers have across our physical and digital touchpoints. Identify and develop marketing-led growth opportunities across the portfolio, supporting new propositions, market expansion, and strategic business initiatives. Build an effective global and local marketing model, aligning central strategy and capabilities with the flexibility regional lea

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

What am I going to do?
Translate business goals, campaigns, and product messaging into design that tells a story
Work autonomously with stakeholders in Growth, Brand, Leadership, and Product, managing your own priorities
Maintain and evolve our brand guidelines, ensuring consistency across every marketing and brand deliverable.

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.

We are the leading AI creation platform helping teams build, deploy, and scale their content output by combining all the leading AI models, AI tools, and a world-class stock catalog in one place. Plus, with a dedicated partnership from our award-winning creative team, organizations have everything they need to succeed with AI today. Trusted by 50M+ creators and 50% of Fortune 100 companies worldwide including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license to produce professional video content efficiently and securely. we are looking for a strategic, hands-on, and fast-paced Product Marketing Manager to drive growth across our funnels, channels, and markets in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators, brands, and businesses, turning our product and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, optimizing how we acquire, convert, and retain customers, and opening new opportunities with sales, agencies, and external partners.You'll act as the key driver who makes things happen, working closely with Marketing, Product Growth, Sales, Copy, Design, Social, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What You'll Do
* Drive Business Impact: Turn marketing strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Partner with Sales: Work closely with Sales teams to sharpen positioning, build enablement materials, and turn market opportunities into pipeline and revenue.
* Open New Markets & Opportunities: Work with agencies, external clients, and industry events and conferences to create new opportunities and expand into new markets and segments.
* Optimize Funnels with Product Growth: Partner with Product Growth teams on funnels and user communications to quickly iterate, reduce friction, and improve conversion at every step.
* Work Across Marketing Channels: Collaborate with marketing teams across all channels to deliver the right message to the right audience.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified executions.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a Director of Product Marketing to own story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win.

This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers.

Product Marketing sits within Product Management . You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value.

Key Responsibilities

Lead the Function

Own positioning, messaging, and narrative across product lines, ensuring consistency as the product evolves.
Define the product marketing roadmap and priorities, aligned with product development and GTM goals.
Lead, coach, and develop a small team of product marketers.
Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions.
Drive Execution

Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns.
Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations.
GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models.
Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels.