דרושים » פרסום שיווק ויחסי ציבור » מנהל /ת Marcom לחברה מובילה - B2B - השכלה או ניסיון בתחום הרפואי - חובה

Corporate Marketing owns how shows up in the world - brand positioning, voice, reputation, and the experience people have with us across every marketing touchpoint. The team spans brand strategy, website experience, integrated campaigns, co-marketing, community and advocacy, thought leadership, analyst relations, content systems, and communications/PR. It's a lean, full-stack team that partners closely with demand generation and product marketing and is held to commercial outcomes.

What will you do:

Brand Storytelling & Integrated Campaigns

Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
Lead integrated campaign strategy - proprietary research, webinars, demand-gen and brand campaigns - connecting every channel to pipeline and brand outcomes
Brief and direct design on creative execution; keep brand expression consistent across campaign assets
Cross-Functional Partnership

Partner with product marketing and demand gen as a peer, not a downstream executor - shared accountability for commercial outcomes
Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline
Analyst Relations & PR

Run the analyst relations program and the PR strategy; comms for senior leaders
Actively manage online reputation
Community & Advocacy

Own community, advocacy, and influencer strategy - disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) - and feed learnings back into business decisions
Operating Style

Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
Manage competing priorities across a lean team while mentoring and developing a team of specialists

The Commercial Portfolio Manager maximizes the value generation and access of its products portfolio through innovative go-to market models, commercial alliances & partnerships strategy and life cycle management. It ensures an efficient collaboration model with above- & in-country functions to execute strategies within resource constrained environment.
About the Role
Key responsibilities
Own the commercial performance and value optimization of assigned mature and end-of-lifecycle brands, including seamless onboarding from therapeutic areas and transfer of assets, budgets, analytics and stakeholder responsibilities.
Develop and execute brand strategies and annual plans aligned with portfolio objectives, market dynamics, customer needs and lifecycle stage, translating International and Regional strategies into locally relevant priorities.
Partner with Legal, V&A, Supply Chain and Finance to estimate post-loss-of-exclusivity volume and value erosion and to inform lifecycle and investment decisions.
Identify opportunities to maximize portfolio value through innovative commercial models, customer engagement approaches, lifecycle strategies, strategic partnerships and disciplined resource optimization.
Prioritize investments across brands based on business impact, customer value, growth opportunities and return on investment, while driving simplification and operational efficiency to reduce portfolio complexity.
Design and execute integrated omnichannel engagement plans, ensuring relevant messages reach priority customers through appropriate channels and maintaining compliant, current and effective digital content and assets.
Leverage digital tools, automation and promotional synergies with Therapeutic Area Heads to improve portfolio and priority-brand performance.
Manage portfolio budgets and forecasts, monitor brand performance and market trends, and use customer, market and performance insights to support timely, data-driven decisions.
Coordinate with Regulatory teams on risk-management-plan adjustments, respond to operational requests such as recalls and packaging queries, and partner with Supply Chain to minimize stock-outs and write-offs.
Role-model company Leadership Expectations, inspire transformation and performance, and demonstrate self-awareness and a growth mindset.