דרושים » אינטרנט ודיגיטל » Senior Lifecycle & Automation Manager

Were looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy.

, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.

You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.

Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.



Key Responsibilities
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions

Were looking for a highly analytical, execution-oriented CRO Expert to own and scale Ateras end-to-end conversion optimization program across our PLG, SLG, and ELG motions.

The role combines experimentation, analytics, behavioral insights, UX optimization, and technical tracking ownership to drive measurable impact across the customer journey - from first visit through signup, activation, and revenue generation.

You are obsessed with understanding user behavior and turning insights into growth. You are analytical, deeply data-driven, technically fluent, AI-fluent and constantly looking for opportunities to improve conversion performance at scale. You bring exceptional collaboration and communication skills, thrive in fast-paced cross-functional environments, and build strong relationships across teams through a positive, proactive, and low-ego approach.

Responsibilities
Own our full conversion funnel across acquisition, signup, activation, and expansion - continuously identifying friction points, drop-offs, and growth opportunities, driving improvements to trial starts, demo requests, onboarding completion, CVR, and lead quality.
Partner with Product, RevOps, Design, Development, SEO, Paid Media, and Growth teams to implement conversion initiatives; own website forms and lead-routing to ensure high-quality data capture.
Lead the end-to-end experimentation lifecycle - ideation, prioritization, implementation, QA, analysis, and reporting - building a scalable roadmap grounded in behavioral data, customer insights, and funnel analysis. Drive a culture of rapid testing and introduce new methodologies, tools, and personalization capabilities.
Own GA4 event tracking integrity, GTM environments (web, app, server-side), and BigQuery exports. Build dashboards and reporting frameworks; partner with BI and Data teams on funnel, attribution, and experimentation data; manage tracking vendor integrations including fraud/bot prevention (CHEQ).
Leverage quantitative and qualitative research (heatmaps, session recordings..) to uncover user pain points, translating insights into conversion recommendations.
Lead the strategy and optimization of landing pages and campaign experiences; optimize acquisition flows by channel intent, campaign type, and ICP segmentation; drive personalization initiatives based on user intent and audience signals.
Build clear CRO reporting for leadership and cross-functional stakeholders; use data storytelling to influence roadmap prioritization and growth decisions.

We are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.

This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.

We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.

Responsibilities
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We are looking for a Lifecycle Marketing Manager to take ownership of retention and CRM efforts across both hands-on execution and strategic design.

In this role, you will run and optimize lifecycle programs, owning the full customer journey end-to-end, across key lifecycle touchpoints, while also defining how retention should be structured and scaled.

You will design segmentation frameworks, automation workflows, and engagement logic, and translate real CRM insights into systems that will power our AI-driven Lifecycle & Retention Agent. Working closely with Product, Data, and Engineering, you will operate at the intersection of execution and architecture - turning lifecycle marketing into a scalable, intelligent retention system.

What you'll do
Own and execute lifecycle programs across different customer communication channels - managing segmentation, creative, and messaging end-to-end.
Build and scale ZyG's CRM and retention infrastructure from the ground up.
Define and lead lifecycle strategy, including journey design, audience segmentation, and channel prioritization - aimed at increasing LTV, and driving long-term engagement.
Translate CRM insights into structured inputs that power and improve our AI Lifecycle & Retention Agent.
Take ownership of retention KPIs - LTV, churn, repeat rate, engagement - analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.


Work closely with Engineering, Data, and cross-functional teams (performance, CRO, creative, partnerships) to align and scale growth.

Are you passionate about crafting seamless customer experiences and driving impactful marketing strategies? We are on the lookout for a dynamic and motivated Marketing Automation & Lifecycle Manager to join our growing team. In this role, you will be a key player in creating, managing, and optimizing customer lifecycle journeys while executing impactful campaigns that enhance engagement across various channels.

What Youll Be Doing:

End-to-End Campaign Ownership: Take full ownership of marketing automation projects, from ideation and segmentation to execution and performance analysis.

Lifecycle Management: Design, build, and optimize automated customer journeys and ongoing campaigns using platforms such as Salesforce Marketing Cloud and Intercom.

Data-Driven Insights: Monitor and analyze customer data to uncover trends, behaviors, and opportunities for improving customer engagement, loyalty, and retention.

Cross-Team Collaboration: Work closely with Product, BI, and global CRM teams to define business requirements, ensure seamless CRM system integration, and align with overall marketing goals.

CRM Campaign Management: Support the development and execution of both B2B and B2C campaigns, ensuring accurate targeting, timely delivery, and precise measurement of results.

Continuous Improvement: Analyze campaign performance, generate actionable insights, and iterate to drive improvements in efficiency and effectiveness.

As a Marketing Automation & Lifecycle Manager, youll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization. If you are a results-oriented professional with a passion for CRM, customer engagement, and B2B and B2C marketing strategies, we encourage you to apply for this dynamic and rewarding opportunity!

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Manager, Field Marketing will be a part of the EMEA & LATAM Marketing team.

This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

The ideal candidate is a modern B2B technology marketer - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

The position is remote, Europe based.

Responsibilities :
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
Lead regional adoption around practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Fiverr Business team has just the job for you

What am I going to do?:
Own Marketplace Growth Strategy: Define and execute the growth strategy for Fiverr's self-serve marketplace, driving revenue across the entire customer lifecycle. Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization. Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization. Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities. Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue. Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations. Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact. Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

Equal opportunities:
At Fiverr, we know that talent has no single face. We welcome talent from everywhere and everyone because it makes everything we build better. Need accommodations? Just ask. And if this role excites you but you don't tick every box, apply anyway. The best people rarely fit the mold exactly.

Required Director of Marketplace Growth
Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Business team has just the job for you
What am I going to do?
Own Marketplace Growth Strategy: Define and execute the growth strategy for our self-serve marketplace, driving revenue across the entire customer lifecycle.
Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization.
Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization.
Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities.
Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue.
Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations.
Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact.
Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.