דרושים » פרסום שיווק ויחסי ציבור » Marketing Automation & Lifecycle manager

Were looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy.
Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.
You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.
Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.
Key Responsibilities
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions.

Required User Acquisition Manager
Why is this role so important?
As a User Acquisition Manager, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with our business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives.

We are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.

This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.

We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.

Responsibilities
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

we are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.

We are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:
Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

The Client Solutions Manager partners with our most strategic clients to make sure they are successful with Meta. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions.
This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our company, Instagram, Metas advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the Meta strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

Were looking for a highly analytical, execution-oriented CRO Expert to own and scale Ateras end-to-end conversion optimization program across our PLG, SLG, and ELG motions.

The role combines experimentation, analytics, behavioral insights, UX optimization, and technical tracking ownership to drive measurable impact across the customer journey - from first visit through signup, activation, and revenue generation.

You are obsessed with understanding user behavior and turning insights into growth. You are analytical, deeply data-driven, technically fluent, AI-fluent and constantly looking for opportunities to improve conversion performance at scale. You bring exceptional collaboration and communication skills, thrive in fast-paced cross-functional environments, and build strong relationships across teams through a positive, proactive, and low-ego approach.

Responsibilities
Own our full conversion funnel across acquisition, signup, activation, and expansion - continuously identifying friction points, drop-offs, and growth opportunities, driving improvements to trial starts, demo requests, onboarding completion, CVR, and lead quality.
Partner with Product, RevOps, Design, Development, SEO, Paid Media, and Growth teams to implement conversion initiatives; own website forms and lead-routing to ensure high-quality data capture.
Lead the end-to-end experimentation lifecycle - ideation, prioritization, implementation, QA, analysis, and reporting - building a scalable roadmap grounded in behavioral data, customer insights, and funnel analysis. Drive a culture of rapid testing and introduce new methodologies, tools, and personalization capabilities.
Own GA4 event tracking integrity, GTM environments (web, app, server-side), and BigQuery exports. Build dashboards and reporting frameworks; partner with BI and Data teams on funnel, attribution, and experimentation data; manage tracking vendor integrations including fraud/bot prevention (CHEQ).
Leverage quantitative and qualitative research (heatmaps, session recordings..) to uncover user pain points, translating insights into conversion recommendations.
Lead the strategy and optimization of landing pages and campaign experiences; optimize acquisition flows by channel intent, campaign type, and ICP segmentation; drive personalization initiatives based on user intent and audience signals.
Build clear CRO reporting for leadership and cross-functional stakeholders; use data storytelling to influence roadmap prioritization and growth decisions.

we are looking for a User Acquisition Manager .
As an Expert Search User Acquisition Manager, you will help our acquisition efforts, be responsible for setting, optimizing, and scaling campaigns on Search campaigns (Google and Bing ads). You'll work closely with the bigger team, providing actionable insights and sharing best practices and knowledge.
What you'll be doing:
Set, optimize, and scale search campaigns in order to achieve KPIs
Share actionable insights and knowledge with existing PPC account managers.
Analyze performance based on ROI and engagement to drive actionable insights
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams to improve Conv Rate
Identify trends and constantly come up with new growth opportunities
Initiate, structure and measure AB tests on landing pages
Combine business and creative thinking to understand user pain points, identify growth opportunities, and translate insights into practical actions that improve campaign and funnel performance.