דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Were looking for a hands-on, strategic Content Marketing Manager to build and scale our content engine from the ground up. This is a high-impact role where youll engage with the full content lifecycle: from strategy and planning to execution and performance.

This role is ideal for someone who thrives in a lean, dynamic environment, takes ownership, uses AI as a core part of their workflow, and is an exceptional communicator with a strong understanding of B2B Enterprise audiences.

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Responsibilities
What Youll Do
Develop and execute a comprehensive content plan aligned with business goals (brand awareness, demand generation, sales enablement, customer marketing and thought leadership).
Build and manage the editorial calendar across channels from concept to final asset: social media, blog, website, email, and long-form assets.
Create, write, and edit high-quality content, including blog articles, social posts, sales assets, RFP submissions, landing pages, customer success stories and video scripts.
Use AI tools across research, outlining, drafting, optimization, and repurposing to increase speed and impact.
Work closely with designers to translate ideas into clear, compelling visual content across campaigns, social, and sales materials.
Collaborate with an external SEO vendor to define priorities, create and optimize content, and continuously improve organic performance.
Partner with Product Marketing: to co-produce collateral for product launches and customer success stories.
Support sales teams with value-driven content tailored for enterprise and midmarket audiences, including sales decks, RFP submissions, conference presentations and more
Track content performance (traffic, engagement, conversions, SEO, email, social), generate insights, and continuously improve results.
Keep up with AI, CRE operations, and content marketing trends to ensure content remains relevant and differentiated.
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Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

You will be the expert developing our go-to-market strategies, including segmentation, pricing and packaging plans and product naming.
Youll collaborate with the marketing and product teams to lead product launches, and own the creation of product-specific sales and marketing collateral that includes one pagers, decks, landing pages, webinars and more
Youll own competitive intelligence and market analysis, identifying trends, threats, and opportunities for growth and conveying differentiation to our GTM teams.
Youll collaborate closely with the sales teams and product teams to create a feedback loop that delivers insights that impact the product roadmap
You will be responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to work efficiently together to generate and close opportunities
Youll find creative ways to tie our value props into strong brand campaigns, alongside our growth and content marketers

our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Why Join Us?
Be part of a dynamic and growing team in a fast-paced environment.
Opportunity to make a direct impact on revenue and business growth.
Competitive salary, benefits, and professional growth opportunities.
If youre passionate about driving revenue through targeted marketing strategies and thrive in a collaborative environment, wed love to hear from you!
Key Responsibilities
Develop integrated global campaigns to drive our company demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have
Work with the messaging house coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage
Select, leverage, and orchestrate the entire marketing toolkit - paid media, owned and earned media, thought leadership, and all forms of content
Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results
Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments
Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution
Communicate the plan effectively across a wide set of stakeholders, across the companys marketing and sales organization, and get excitement and buy-in
Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field
Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign
Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure our companys campaigns are on the cutting edge.

Required Director of Analyst Relations
As the director in our analyst relations program, youll own telling our platform and AI/ machine learning story, effectively managing relationships and be accountable for key outcomes with select industry analysts. By enabling analysts and their audiences about how our products and solutions are changing the world, youll be in a strategic position to drive the business forward - and have a lot of fun doing it! Analyst relations is intentionally integrated with our communications, product GTM plans, and campaigns. A passion for detail and an eye for innovative quality, along with the ability to grasp and translate technical capabilities into clear values for our industry analysts is crucial. In your role, you will be a mouthpiece and advocate that balances our analysts priorities, strengths, research emphasis and more, with creating compelling programs that generate real results for us.
As a Director of Analyst Relations you will...
Build, drive and manage the growth of our analyst relations program at global scale - specifically in our machine learning and AI solutions area.
Drive creation of written and visual materials for usage in briefings, inquiries, updates, events and more for industry analysts.
Plan, organize, and execute analyst programs across channels, such as in-person/virtual events, annual conferences and more.
Source and manage all industry analyst interactions across channels.
Track, measure, and iterate on the strategic impact of analyst activities whenever possible, including performance in key reports, message tests, written opinion materials and more.
Cultivate strong relationships with industry analysts across large and small firms, with an emphasis on enterprise software, DevOps and DevSecOps analysts.
Conduct briefings independently - youre confident and knowledgeable.
Collaborate with the global marketing team on GTM plans, including confidential roadmap planning, product releases and key corporate milestones.
Prioritize, facilitate and manage key analyst activities and requests both internally and externally.
Own and drive internal alignment with your programs to maximize the impact of your efforts.
Establish metrics and KPIs that drive our position as a market leader.
Much more!

Were looking for a Global Marketing Manager (maternity leave replacement) to join our team and oversee the marketing strategy and deliver campaigns for core solution - Web Intelligence.
This role oversees the full marketing strategy for Marketing solutions (Competitive Intelligence, Gen AI, SEO, Ads) and plans global marketing programs to drive awareness and create a pipeline to support awareness and product growth.
This role will report to the Director of Product Marketing, Marketing Solutions.
So, what will you be doing all day?
Your role as a Global Marketing Manager means your daily responsibilities may include:
Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering

We are looking for a creative and hands-on Field Marketing Manager to lead, plan, and execute our global field strategy both in-person and virtual. This role includes online and offline 3rd party and owned events. a key part of our growing marketing team, and we work closely with the sales, product, and customer success teams to create meaningful, engaging, and results-driven experiences that drive pipeline and brand awareness.
As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships. Youll play a central role in strengthening our market presence and cultivating a sense of community around the Panorays brand.

Retention Marketing Manager- Maternity Leave Replacement
Tel Aviv, Israel
Job Description
The Retention Marketing Manager will be responsible for executing and designing our customer retention strategy, combining hands-on campaign execution with creative content development.
This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in Braze, writing engaging copy, briefing campaigns, and managing the monthly retention plan. The focus is on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value.
Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.
This is a temporary position to cover for maternity leave.
Key Responsibilities:
Own and optimize the customer lifecycle communications for our B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.