We're looking for a Partner Marketing Manager to own and scale our global partner marketing efforts across our ecosystem. The right person will turn partner relationships into successful, ROI-driven co-marketing activations and ensure partner marketing is fully plugged into the broader go-to-market strategy leads in.
You'll bring our strategy to life and lead execution end-to-end from co-marketing campaigns, messaging, and content, to the systems and processes behind them, turning partner marketing into an efficient pipeline and revenue growth engine. This role is ideal for B2B marketers who thrive at the intersection of business strategy, product, partnerships, content, and field and enjoy operating independently in a fast-paced, partner-focused environment selling to enterprise audiences.
What You'll Do:
Own partner marketing programs end-to-end - planning, execution, content, messaging, promotion, and optimization of co-marketing activities supporting pipeline KPIs across multiple regions and partner categories (media partners, technology partners, agencies)
Know your partners and their business so deeply it shows. Collaborate internally with Partnerships, Product Marketing, Product, Sales, CSM, and Marketing teams to craft compelling narratives and offerings that position as the partner of choice
Build co-marketing initiatives that scale - design repeatable frameworks for joint initiatives, customer events, partner enablement, and content that compound partner and pipeline impact over time
Integrate co-marketing activity into a unified strategy - combine multiple geos, verticals, partner types, and solutions into a scalable marketing plan, built around the belief that growth is powered by partners
Create high-impact content across formats - Build sales decks, emails, newsletters, guides, blogs, success stories, and partner-facing assets that simplify technical solutions into clear business and partnership benefits
Measure success - monitor partner marketing contribution to new logo pipeline generation, acceleration, retention, and expansion, and communicate insights clearly to global stakeholders including senior leadership
Represent externally - build and maintain strong relationships with world-class partners like Google, Meta, TikTok, Snap, AWS, and Apple and be the main POC for partner marketing activations
Requirements: 2-5 years of B2B/SaaS experience in Partner Marketing or Product Marketing, ideally within ad tech or the mobile marketing ecosystem
Strong project management and cross-functional collaboration skills - ability to work in parallel with multiple stakeholders (internal and external) across planning, alignment, and execution in a highly organized and transparent way
Content creation: comfortable producing both short and long-form content pieces including decks, emails, newsletters, guides, blogs, and success stories
Solid technical understanding of AppsFlyer's solutions, capabilities, and integrations and how we collaborate with partners to deliver value to customers
Resilience and adaptability: comfortable navigating ambiguity and change in a fast-moving, high-scale environment
Self-starter with strong ownership: you identify what needs to be done and execute from A to Z with high standards
Fluent English with strong written communication skills able to craft partner messaging, build 'better together' narratives, and translate technical concepts into business benefits.
Experience with tools: Claude skills, AI automations, Asana, Slack, Salesforce, Marketo, Splash - an advantage
This position is open to all candidates.