דרושים » פרסום שיווק ויחסי ציבור » Enablement & Competitive Intelligence Manager

Required Product Marketing Manager
Israel: Tel Aviv/ Hybrid (Israel)
Marketing | Full Time | Job Id: 25204
Why Join Us?
Join the Product Marketing Management team for Hybrid Mesh Network Firewalls to make an impact on our visibility, enablement and pipeline creation.
Key Responsibilities
Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyers journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels.

As a Product Marketing Manager at our company, you will play a key role in planning and executing the product marketing strategy for our data security offerings. You will be the expert, voice, and go-to-market driver for our companys data security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.
Your Impact
Apply your data security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
Represent the company in customer engagements and at events, to evangelize our point of view
Track the data security market and competitive landscape in collaboration with product, marketing, and sales leadership.

Were looking for a hands-on Product Marketing Manager to join our Product Marketing Team. This role sits at the intersection of technical product depth and clear storytelling: translating complex capabilities into clear, compelling value for prospects and customers.

You will work closely with Product, Marketing, Sales, and Customer Success to bring new features to market, sharpen messaging, and produce high-quality product content that drives demand and supports adoption. This is an execution-heavy role for someone who moves fast, stays organized, and sweats the details.

What youll do:
Product messaging: Drive and maintain core messaging and value propositions across key features and use cases. Partner with Product and Marketing to ensure consistent narratives across channels.

Manage product launches: Execute go-to-market plans for new feature releases, working directly within the Product organization to align marketing motions with development cycles.

Content Development: Create technical marketing assets and blogs, white papers, and solutions content that educate practitioners and explain complex features clearly.

Website & Digital Presence: continuously update and optimize the website messaging to reflect new product capabilities and ensure clear communication of value to inbound visitors.

Market and competitive research: Monitor the market and competitors, identify differentiation, and translate insights into messaging and practical materials (e.g., comparisons, lightweight battlecards).

Measure Performance: Report on the effectiveness of product content and messaging, tracking top-of-funnel metrics and engagement with product materials.

Cross-functional execution: Coordinate timelines and stakeholders across Product, Design, Growth/Demand Gen, Sales/RevOps, and CS to deliver high-quality outputs on time.

we are looking for a Product Marketing Lead.
As a Product Marketing Lead youll help define how our products show up in the market and tell the story of how we drive real value for our customers.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

We tare seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting our product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing.
What You'll Be Doing
Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
Continuous learning-be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
Strategize product needs, marketing, and launch strategies. Youll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. Youll work with Revenue Enablement to train our teams on our offerings
Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event our org often leans on the Product Marketing teams expertise in product and communication to help with these critical ad-hoc tasks
Collaborate with the team! Were a close-knit team of product marketers who help each other solve problems and constantly critique each others work. We make each other better.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

As our Insurance Marketing Manager, Israel you'll be responsible for establishing our brand and driving broker engagement in the Israeli market. This is a unique opportunity to build our Israel go-to-market strategy from the ground up, working directly with senior leadership to launch and scale our presence. You'll lead localized marketing programs, broker events, and sales enablement initiatives that position our as the InsurSec leader in Israel.

This role requires exceptional self-sufficiency, cultural fluency in both Israeli and American business practices, and the ability to operate with minimal oversight while staying aligned with global marketing strategy. We are looking for someone who is hungry to build a business in an emerging market and brings a team player mentality, willing to both network with executives and get your hands dirty planning events. You'll report to Chelsea Valente (Director of Insurance Marketing) with a dotted-line to Tal Arazi (Director of Cyber products, Israel).

Regular travel within Israel required for broker visits and events. Occasional international travel may be required for company meetings or training.

How You'll Make an Impact

Support the execution of our Israel market launch, across multiple digital and in-person channels and initiatives

Localize launch materials, messaging, and campaigns for the Israeli market, including translation and cultural adaptation of key marketing materials from English to Hebrew

Support CEO and Lead Underwriter with field enablement and business development opportunities

Own the strategy, planning, budget, and execution of in-person broker events across Israel, including hosted events, industry conferences, and broker office visits

Build sales enablement tools and messaging that help our underwriting team communicate InsurSec value proposition

Develop audience-specific campaigns and content to educate brokers, advisors, and clients on products through webinars and educational content

Monitor competitive landscape and provide insights to inform positioning and messaging

Build relationships across the Israeli insurance and cybersecurity ecosystems to identify partnership and growth opportunities

Collaborate with global marketing team to share learnings and best practices between markets

Track and report on campaign performance, broker engagement, and market penetration metrics

Required Agencies Partnerships Manager (Gaming)- Global Business Solutions
About the team:
Out Gaming Team aims to help gaming publishers unleash their creative side, connect with our audience, and drive revenue and growth. You will be part of a high performing team of Brand and Performance Partnerships Managers and Client Solution Managers covering the Gaming industry.
As the Agency Partnership Manager, you will be the go-to expert and trusted advisor for advertising agencies across Israel. You will play a critical role in building relationships and strategy with top agencies, enabling them to maximize the potential of our advertising solutions for their clients.
You will act as a strategic advisor, growth driver, and ecosystem enabler within Israels advertising industry. You will focus on driving adoption of our solutions, leading education and enablement initiatives, and ultimately contributing to measurable growth for our advertising partners.
- Agency Partnership Development: Build and manage strategic relationships with key gaming clients, creative, and performance agencies, act as their trusted advisor and drive our adoption and revenue growth.
- Business Growth: Identify opportunities to expand our investment across agency portfolios, supporting their client success and driving sustainable revenue.
- Strategic Planning: Develop joint business plans with agency partners, set performance goals, and execute partnership initiatives aligned with our business objectives; Lead discussions around sales targets and rebate deals.
- Adoption of our Solutions: Become an expert in our solutions for businesses, advocate for and promote our tools and best practices, and adoption of our mind-set.
- Enablement & Education: Lead training, workshops, and thought leadership sessions to educate agencies on our suite of advertising products, best practices, and creative excellence.
- Cross-Functional Collaboration: Work closely with the Sales, Product, Marketing, and Measurement teams to deliver tailored solutions and ensure successful campaign execution.
- Market Intelligence: Stay ahead of digital and social trends in the Israeli market, providing insights that inform our go-to-market strategies.

Imagine being part of a team where your work doesnt stay behind the scenes - its showcased on the worlds biggest tech stages, shaping the future of software development.as a Senior Product Marketing Manager for Artifactory and other DevOps-focussed technologies, youll tackle challenges head-on, bringing solutions to market that are mission-critical for leading companies like Amazon, Google, and Netflix. Every day here is dynamic, with new challenges to solve and opportunities to innovate. As a Frogward thinker, youll push boundaries, challenge your comfort zone, and lead the charge in a culture thats always moving forward. Its about driving the technology that powers the world. If youre looking for a place where your work matters and where innovation never stops, we are where you want to be.
As a Senior Product Marketing Manager (DevOps) you will...
Engage in market, customer, and competitive research to craft winning and compelling positioning, narratives, and messaging frameworks including elements such as ICPs, personas, and jobs to be done.
Serve as a go-to-resource about your products and space, meeting with analysts and crafting thought leadership that makes an impact on how we are perceived in the market.
Drive effective GTM strategies including delivering sales enablement, sales plays, and necessary collateral.
Work closely with product, marketing, sales, and customer success to move the needle on product adoption, expansion, and new logo KPIs.
Define and lead strategic cross functional initiatives that involve engaging, presenting and getting buy-in from senior executives.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.