דרושים » פרסום שיווק ויחסי ציבור » Sr. Product Marketing Manager, Data Security Platform

Required Enablement & Competitive Intelligence Manager
Tel Aviv
About the role:
As our Enablement & Competitive Intelligence Manager, you will be the connective tissue between our product, sales, and SE teams, equipping them with the intelligence and training they need to win. Youll own our competitive intelligence landscape end-to-end, from managing battlecards and competitive tools to delivering high-impact enablement sessions that keep our field teams ahead of the market.
Youll partner closely with Product, Sales, and Solutions Engineering to translate product capabilities and competitive features into compelling narratives that drive pipeline and accelerate deals. This role is equal parts analyst, educator, and strategic advisor.
What youll do:
Competitive Intelligence:
Own and manage the companys competitive intelligence platform and tooling, ensuring data is current, accurate, and actionable.
Develop, maintain, and continuously refine battlecards for key competitors, incorporating positioning, differentiators, objection handling, and proof points.
Produce regular win/loss reports by gathering data from CRM, interviews, and deal debrief sessions; synthesize findings into strategic recommendations for sales and product leadership.
Monitor competitor product releases, pricing changes, marketing campaigns, and customer reviews to proactively identify threats and opportunities.
Deliver competitive briefings to sales and GTM stakeholders on a regular cadence.
Sales & SE Enablement:
Design and deliver structured enablement programs that train the Sales and Solutions Engineering teams on competitive positioning, objection handling, and differentiated value messaging.
Host regular sessions with SEs to walk through new product features and capabilities, ensuring the field is always current and confident in demos and technical conversations.
Create and maintain high-quality enablement assets including playbooks, cheat sheets, training decks, and on-demand learning resources.
Serve as the go-to resource for the field during active competitive deals, providing real-time intelligence and talk tracks.
Product & Cross-functional Collaboration:
Partner with Product Management and Product Marketing to deeply understand new features, roadmap priorities, and positioning as they evolve.
Translate product updates into field-ready messaging, ensuring Sales and SE teams can confidently articulate new capabilities from day one of launch.
Feed competitive insights and customer feedback back to the Product team to inform roadmap decisions and messaging strategy.
Collaborate with Marketing on external-facing competitive content and campaigns where appropriate.

Your Career Cortex, one of the fastest-growing products in the history of cybersecurity, is now expanding to shape the future of cloud security. Being a part of the Cortex product team gives you an unrivaled chance to work with an amazing core team with the resources of the world's cybersecurity leader. At Cortex we challenge the status quo and create the platform and practices that redefine the cybersecurity industry as we know it. As a senior product manager, you will be responsible for shaping and enhancing our cloud workload protection offering as part of our platform. You will work closely with a team of industry experts within our leading cybersecurity company. Your primary focus will be on helping customers manage vulnerabilities, misconfigurations, compliance, and runtime issues associated with their cloud workloads. This role will be focused on developing and leading outpost solutions that extend our security capabilities into diverse customer environments. You will play a critical role in shaping how organizations secure their modern applications across hybrid and multi-cloud infrastructures: Outpost Solution Leadership: Lead the product definition and roadmap for our outpost solutions, enabling seamless integration of our security posture scanning for customers. Multi-Cloud Expertise: Leverage deep technical knowledge of the configurations and APIs of major cloud providers (AWS, Azure, GCP) to design robust, efficient and adaptable security solutions. Container and Orchestration Security: Develop capabilities for securing Kubernetes clusters, container registries, and other cloud-native technologies. Your Impact Market Research & Competitive Analysis: Conduct market research and competitive analysis to identify trends and opportunities for expanding cloud workload protection capabilities Customer Engagement: Collaborate with customers and field teams to gather feedback, understand pain points, and ensure our cloud workload protection solutions meet their needs Roadmap Development: Co-develop and maintain the roadmap for cloud workload protection, prioritizing features and making informed trade-offs to balance innovation with practicality Enterprise-Grade Features: Work with engineering, research, and UX/UI design teams to design and deliver enterprise-grade cloud workload protection features Cross-Functional Collaboration: Collaborate with other product managers and teams to break down silos and bring innovative, disruptive approaches to the platform Performance Tracking: Define and track KPIs for Cloud Workload Protection, continuously optimizing product performance against established goals Product Evangelism: Work closely with product enablement, marketing, and sales teams to evangelize cloud workload protection internally and externally.

Were looking for a Senior Product Manager to join our growing product team In this role, you will own and drive core product initiatives end-to-end - from early concept and MVP through full product launch, adoption, and scale. Youll work at the intersection of technology, data, AI, and go-to-market, shaping products that deliver measurable value for customers operating across the full marketing funnel.
This is a high-impact role for a hands-on product leader with a strong technical foundation, deep understanding of marketing platforms and paid media ecosystems, and the ability to translate complex user needs and data insights into clear product direction. Youll collaborate closely with engineering, product design, data, AI, and go-to-market teams to build and evolve a category-defining AI product.
Key Responsibilities:
Own product areas end-to-end: from discovery and concept, through MVP, full productization, launch, adoption, and scale.
Help define product vision, strategy, and roadmap aligned with company goals and customer needs.
Translate business, marketing, and user problems into clear product requirements, PRDs, and success metrics.
Work closely with engineering teams to scope, prioritize, and deliver high-quality product features on time.
Partner closely with Product Design on user research, UX flows, usability, and product polish.
Manage inbound product management: customer feedback, user research, data analysis, and prioritization.
Support outbound product efforts: launches, positioning, enablement, and collaboration with marketing and sales teams.
Drive product adoption and engagement by defining activation, retention, and growth initiatives.
Define and track KPIs to measure product performance, usage, and business impact; continuously iterate and improve.
Collaborate with data and AI teams to leverage insights, models, and experimentation to enhance product value.
Act as a product evangelist internally, aligning stakeholders around priorities, tradeoffs, and outcomes.

Imagine being part of a team where your work doesnt stay behind the scenes - its showcased on the worlds biggest tech stages, shaping the future of software development.as a Senior Product Marketing Manager for Artifactory and other DevOps-focussed technologies, youll tackle challenges head-on, bringing solutions to market that are mission-critical for leading companies like Amazon, Google, and Netflix. Every day here is dynamic, with new challenges to solve and opportunities to innovate. As a Frogward thinker, youll push boundaries, challenge your comfort zone, and lead the charge in a culture thats always moving forward. Its about driving the technology that powers the world. If youre looking for a place where your work matters and where innovation never stops, we are where you want to be.
As a Senior Product Marketing Manager (DevOps) you will...
Engage in market, customer, and competitive research to craft winning and compelling positioning, narratives, and messaging frameworks including elements such as ICPs, personas, and jobs to be done.
Serve as a go-to-resource about your products and space, meeting with analysts and crafting thought leadership that makes an impact on how we are perceived in the market.
Drive effective GTM strategies including delivering sales enablement, sales plays, and necessary collateral.
Work closely with product, marketing, sales, and customer success to move the needle on product adoption, expansion, and new logo KPIs.
Define and lead strategic cross functional initiatives that involve engaging, presenting and getting buy-in from senior executives.

As a Sr Product Manager for Cortex Cloud Application Security (CAS), you will be at the forefront of securing the development ecosystem from code to deployment. You will help design, build, and ship industry-defining products that facilitate "shift left" security operations. Your work will directly empower application security teams and developers to build more secure cloud applications by identifying and remediating risks across IaC, source code, open-source libraries, and CI/CD pipelines.
Key Responsibilities
Build and launch enterprise class products throughout the entire product lifecycle - collect customers' feedback and hear their need, prioritize features and trade offs, write the product requirements and work closely with engineering group to deliver the roadmap
Lead core pillars within Cortex cloud CAS and grow them to new horizons by bringing innovative and disruptive approaches, and ensure that they can be effectively launch
Working effectively with all areas of the organization in a global company, from engineering to sales
Understand DevOps and Application security practitioners, often being able to directly relate to and understand use cases
Work closely with our customer success, marketing and sales teams on supporting existing customers, identifying common user problems and taking the solutions you define to market
Understand DevOps and Application security practitioners, often being able to directly relate to and understand use cases.

Required Senior Product Manager
Position Overview:
As a Senior Product Manager in the Kompass group, you will own critical product domains end-to-end and play a key role in defining Kompasss strategy, roadmap, and execution. This is a highly impactful role, combining deep customer understanding, technical fluency, strong execution, and cross-functional leadership.
You will work closely with engineering, design, and GTM teams to ensure Kompass delivers clear, differentiated value to our ICP and supports our business goals.
This role is ideal for a product leader who is comfortable operating in complexity, making tradeoffs, and driving outcomes.
Your ownership will include:
End-to-end ownership of major Kompass product areas, from problem discovery through delivery, launch, and iteration
Product strategy and roadmap definition for your domains, grounded in customer pain points, data, and market dynamics
Customer-centric discovery: engage directly with customers, design partners, and prospects to validate problems, solutions, and priorities
Cross-functional leadership: work closely with engineering, design, sales, marketing, and customer-facing teams to drive alignment and execution
Data-informed decision making: define success metrics, monitor performance, and continuously improve based on qualitative and quantitative insights
Go-to-market readiness: ensure clear positioning, messaging, and enablement for new capabilities in partnership with GTM teams
Raising the bar: contribute to product best practices, mentorship, and overall product maturity within the team.

As a Principal Product Manager for Cortex Cloud Application Security (CAS), you will be at the forefront of securing the development ecosystem from code to deployment. You will help design, build, and ship industry-defining products that facilitate "shift left" security operations. Your work will directly empower application security teams and developers to build more secure cloud applications by identifying and remediating risks across IaC, source code, open-source libraries, and CI/CD pipelines.
Key Responsibilities
Manage the entire product lifecycle for key areas of Cortex Cloud CAS, from customer feedback collection and feature prioritization to writing product requirements and working with engineering to deliver the roadmap.
Lead core pillars within the CAS product, driving growth by bringing innovative and disruptive approaches to solve complex application security challenges.
Collaborate effectively with cross-functional teams across a global organization, including engineering, sales, marketing, and customer success, to ensure product alignment and successful launches.
Develop a deep understanding of DevOps and Application Security practitioner workflows and use cases to guide product strategy and ensure solutions meet customer needs.
Partner with go-to-market teams to support existing customers, identify common user problems, and effectively launch new solutions and features.
Take ownership of new technology products and their full lifecycle, ensuring they meet enterprise-class standards and deliver value to customers.

Were looking for a hands-on Product Marketing Manager to join our Product Marketing Team. This role sits at the intersection of technical product depth and clear storytelling: translating complex capabilities into clear, compelling value for prospects and customers.

You will work closely with Product, Marketing, Sales, and Customer Success to bring new features to market, sharpen messaging, and produce high-quality product content that drives demand and supports adoption. This is an execution-heavy role for someone who moves fast, stays organized, and sweats the details.

What youll do:
Product messaging: Drive and maintain core messaging and value propositions across key features and use cases. Partner with Product and Marketing to ensure consistent narratives across channels.

Manage product launches: Execute go-to-market plans for new feature releases, working directly within the Product organization to align marketing motions with development cycles.

Content Development: Create technical marketing assets and blogs, white papers, and solutions content that educate practitioners and explain complex features clearly.

Website & Digital Presence: continuously update and optimize the website messaging to reflect new product capabilities and ensure clear communication of value to inbound visitors.

Market and competitive research: Monitor the market and competitors, identify differentiation, and translate insights into messaging and practical materials (e.g., comparisons, lightweight battlecards).

Measure Performance: Report on the effectiveness of product content and messaging, tracking top-of-funnel metrics and engagement with product materials.

Cross-functional execution: Coordinate timelines and stakeholders across Product, Design, Growth/Demand Gen, Sales/RevOps, and CS to deliver high-quality outputs on time.

The Cortex Cloud Data Security Posture Management (DSPM) product is responsible for helping customers understand what data they own, how that data is being used, and how to protect their most sensitive data from cyber attacks and compliance breaches. Data is always the target for attackers and is also one of the most important assets an organization owns today. Helping an organization understand their data footprint and security drives priority and helps impact the entire security program.
We are looking for a Senior Product Manager who can help us design, build and ship industry defining products to help cloud security and data security teams protect their organization's most valuable assets.
Your Impact
Build and launch enterprise class products throughout the entire product lifecycle - collect customers feedback and hear their need, prioritize features and trade offs, write the product requirements and work closely with engineering group to deliver the roadmap
Lead core pillars within Cortex cloud DSPM and grow them to new horizons by bringing innovative and disruptive approaches, and ensure that they can be effectively launched
Working effectively with all areas of the organization in a global company, from engineering to sales
Understand cloud and data security practitioners, often being able to directly relate to and understand use cases
Work closely with our customer success, marketing and sales teams on supporting existing customers, identifying common user problems and taking the solutions you define to market.

As a Sr Product Manager for Cortex Cloud Application Security (CAS), you will be at the forefront of securing the development ecosystem from code to deployment. You will help design, build, and ship industry-defining products that facilitate "shift left" security operations. Your work will directly empower application security teams and developers to build more secure cloud applications by identifying and remediating risks across IaC, source code, open-source libraries, and CI/CD pipelines.
Key Responsibilities
Build and launch enterprise class products throughout the entire product lifecycle - collect customers' feedback and hear their need, prioritize features and trade offs, write the product requirements and work closely with engineering group to deliver the roadmap
Lead core pillars within Cortex cloud CAS and grow them to new horizons by bringing innovative and disruptive approaches, and ensure that they can be effectively launch
Working effectively with all areas of the organization in a global company, from engineering to sales
Understand DevOps and Application security practitioners, often being able to directly relate to and understand use cases
Work closely with our customer success, marketing and sales teams on supporting existing customers, identifying common user problems and taking the solutions you define to market
Understand DevOps and Application security practitioners, often being able to directly relate to and understand use cases.