דרושים » פרסום שיווק ויחסי ציבור » Public Relations Manager - Israel

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.

You will:
Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

Were looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. Youll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging - with a strong emphasis on content creation and storytelling.

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.

What youll do:
Own and execute key elements of our product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates us in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.

We are looking for an experienced Marketing Operations Manager to join our Marketing team and build strategies to fuel our qualified lead pipelines, engagement, and brand awareness for our solutions.
The ideal candidate will have a deep understanding and hands-on experience of the digital marketing and automation landscape and a proven track record in scaling startups. We are big Hubspot fans!
In this role you will be tasked with building strategies for email marketing and nurturing campaigns, build complex workflows for lead funnels and scoring, intent scoring, marketing programs tracking, advanced analytics and more. The goal is to ensure our marketing processes are visible, optimized and effective, and provide the best possible support for our global sales teams.
This role is full-time and is based in Herzliya, Israel.
Responsibilities
Develop and implement a detailed marketing automation strategy to increase qualified leads, as well as build effective scoring and intent indications across various marketing programs.
Drive the development and execution of targeted account-based marketing strategies, primarily via email marketing, encompassing account list development, targeted marketing tactics, and effective measurement of results.
Manage our company's website, including managing the website developers and designers, and continuously optimize to ensure optimal visibility and engagement.
Drive success by developing and creating advanced analytics capabilities and to monitor campaign performance, effectiveness, online engagement, awareness, and more.
Work closely with our BDR team and sales executives worldwide to collaborate on marketing and campaigns, analytics and reporting and ensure we meet our goals.
Collaborate with our internal security teams to ensure all our digital assets and content are secure.
Build a strong foundation across the entire team and foster a culture of collaboration, creativity, and continuous improvement.

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.

You will work closely with developers, content creators, and the broader marketing team to ensureour online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.

What Youll Do:

GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.

Web Management & Optimization:
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website.

Analytics & Reporting:
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.

We are seeking an experienced, strategically-minded Senior Marketing Operations and AI Enablement Manager to join our team in Israel.

In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine. You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance.

You will:
Own and manage the technical administration of core marketing and sales systems (HubSpot, Salesforce CRM), designing, building, and optimizing scalable business processes to power our Go-to-Market (GTM) motions.
Partner cross-functionally with leaders across ABX, Demand Generation, Sales, and SDR teams to design, implement, and govern complex, high-impact revenue processes at the core of the GTM strategy.
Design, implement, and optimize AI-powered processes and workflows to enhance the efficiency, accuracy, and velocity of GTM motions, delivering tangible business value to the revenue organization.
Architect, build, and proactively monitor data quality governance processes and system health checks to ensure data integrity, reliability, and accuracy across the marketing and sales databases.
Establish and maintain comprehensive documentation and a structured system architecture blueprint to ensure organizational knowledge transfer, and business continuity.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.