דרושים » פרסום שיווק ויחסי ציבור » Sr. Product Marketing Manager, AI Security

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

we are hiring a Senior Product Marketing Manager to play a critical role in shaping how we brings products to market and connects with customers. In this role, youll own the go-to-market strategy, product positioning, messaging, and customer insights across key initiatives. Youll work cross-functionally with Product, Sales, CS, and Marketing teams to create compelling narratives, support launches, and optimize user journeys across the funnel. If youre a strong individual contributor who thrives on driving clarity, insight, and adoption - this is the role for you.
Responsibilities:
Go-to-Market Execution & Product Positioning: Drive GTM planning and execution for product launches, feature releases, and key initiatives. Own product messaging and positioning, ensuring consistency across the funnel. Develop content that clearly communicates value, differentiators, and use cases. Collaborate with Product to translate roadmap into lead and customer-facing narratives
Market & Customer Insights: Conduct and synthesize customer, competitor, and market research to inform strategy. Build detailed personas, journey maps, and segmentation frameworks. Translate insights into actionable product and marketing recommendations
Enablement & Revenue Support: Partner with Sales and CS to create collateral, pitch decks, battlecards, and objection handling tools. Support training efforts with market insights, product updates, and messaging refreshes. Help identify growth opportunities through data, feedback, and funnel analysis.
Content & Campaign Collaboration: Collaborate with demand gen and lifecycle teams on campaigns that drive acquisition and retention. Contribute to thought leadership content, blog posts, or customer stories that support positioning.

Location: Tel Aviv, Israel (Hybrid/On-site) About Incredibuild Incredibuild is dedicated to continuous development, empowering CI/CD teams—including DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, test, and compilation times from hours to mere minutes. The Role We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data-driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster. What You'll Do Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience (DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement marketing automation: Work with marketing operations to build and optimize data-driven marketing automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

Were looking for an experienced and strategic Product Marketing Manager to join our team and help shape the way brings products to market. This role requires a proven track record in SaaS product marketing, with the ability to operate autonomously, influence cross-functional efforts, and deliver measurable business impact.

About the Role:
As a Product Marketing Manager, you will:

Develop differentiated messaging and positioning that communicates the unique value of platform across industries and personas.

Drive market research and customer insights - understand our buyers, ICP, and competitive landscape, and translate findings into actionable strategies.

Lead planning and execution of customer acquisition campaigns and website optimization initiatives, ensuring alignment across product, marketing, sales, and customer success to drive measurable growth.

Create high-impact assets such as sales playbooks, enablement materials, website pages, lp content, and thought leadership pieces.

Partner with demand generation teams to design and execute customer acquisition and re-engagement campaigns that fuel growth.

Equip internal teams with the training and insights they need to drive adoption,and support customer outcomes

If you're looking for an exciting opportunity to make a significant impact and grow with a passionate team, we are the place to be.
The opportunity:
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (our company Ads, AdSense, our company Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

Were looking for a Product Marketing Manager to help shape how millions of creators discover, try, and love our company.
On your day-to-day, you will:
Conduct market & audience research to inform our marketing & product strategy
Own the go-to-market strategy for new features and product launches, driving user adoption, activation, and expansion.
Deeply understand our product and users - turning insights into crisp positioning and messaging that resonates across every touchpoint.
Craft compelling copy for campaigns, web pages, in-product experiences, and emails that convert curious visitors and users into loyal customers.
Collaborate with product, growth, and design to launch features, optimize onboarding, and uncover growth opportunities.
Monitor launch metrics and customer feedback, using data to refine messaging, improve conversion rates, and influence product roadmap decisions.

As the worlds leading vendor of Cyber Security, facing the most sophisticated threats and attacks, weve assembled a global team of the most driven, creative, and innovative people. At our company, our employees are redefining the security landscape by meeting our customers real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024 and Newsweeks 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
As a Product Marketing Manager, you will lead the development and execution of marketing strategy for External Risk Management products. You will be working closely with different teams throughout the sales cycle stages to evolve positioning, messaging, and branding of our offerings. Continuously plan, build, and execute enablement plans and sales tools to enable Sales with the knowledge and tools to successfully engage with customers and prospects.
Key Responsibilities
Understand, design and drive Go-to-Market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing offerings (products, solutions, services).
Creates tools (presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle.
Drive campaigns (internal and external) to increase awareness and generates demand around different offerings.
Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.

We're looking for a sharp, performance-driven, and creative Marketing Manager to lead the marketing strategy and execution for out platform of new real estate developments.
- Own the E2E marketing strategy across B2C audiences
- Lead a performance-oriented operation focused on delivering high-quality leads
- Plan, execute, and optimize multi-channel marketing campaigns
- Analyze user behavior, funnels, and market dynamics
- Drive productmarketing alignment - define positioning, messaging, value propositions and go-to-market plans
- Evaluate and shape creative concepts
- Develop user journeys, generate insights and optimize the customer experience
- Work closely with Product, Sales, and Customer Success to align business goals
- Lead retention, monetization, and engagement initiatives
- Conduct market research, map competitive landscapes, and identify strategic growth opportunities

Were looking for a Customer Education Team Lead to take ownership of our customer learning strategy, team performance, and operational excellence. In this role, youll lead and scale key education programs, including our AI educational experience, help center, customer community, video content our customer academy and in product education, webinars. Youll be responsible for ensuring each of these channels delivers clear, actionable, and engaging learning experiences that drive user enablement and product adoption. You'll also manage a growing team, coordinate cross-functional initiatives, and continuously optimize content delivery using performance data and feedback.

Key Responsibilities:
Lead the team: Manage onboarding, hiring, sprint planning, and professional growth across the customer education team
Optimize AI and data use: Utilize AI and track data and self-service metrics to guide improvements in automation and education strategy

Set the strategy: Define and align the teams OKRs, project priorities, and content roadmap with company goals

Oversee content quality: Review and approve Help Center articles, video scripts, academy videos, community posts, in-product messaging and more to ensure high clarity and tone

Manage high-impact projects: Own large-scale education initiatives from planning through execution

Drive operational excellence: Implement tools and workflows to improve the teams efficiency and output

Partner across teams: Collaborate with Product, Support, Customer Success and other teams to align content with key initiatives