דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

Were looking for a Product Marketing Manager to help us scale fasterbringing our story to life, supporting go-to-market execution, and driving product adoption and commercial success.

Your Role:

As a Product Marketing Manager, youll sit at the intersection of product, sales, and marketingdefining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storytellerpassionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:

Define and refine our product positioning and messaging to differentiate us slate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launchesfeatures, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

Location: Tel Aviv, Israel (Hybrid/On-site) About Incredibuild Incredibuild is dedicated to continuous development, empowering CI/CD teams—including DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, test, and compilation times from hours to mere minutes. The Role We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data-driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster. What You'll Do Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience (DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement marketing automation: Work with marketing operations to build and optimize data-driven marketing automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

If you're looking for an exciting opportunity to make a significant impact and grow with a passionate team, we are the place to be.
The opportunity:
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

* Artlist is a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io
Join us as a B2B Product Marketing Manager and be the growth engine behind user journeys, brand campaigns, GTM strategies, lead generation, and sales success. Drive impact across the funnel while working hand-in-hand with product, marketing, and sales teams. Wake up for this:
* Lead strategic B2B marketing initiatives that drive growth, including user journeys, brand campaigns, lead generation, and sales enablement.
* Create impactful sales collateral and partner with AEs and AMs to optimize funnels, capture new business opportunities, and build success stories.
* Work within a taskforce structure alongside design, copywriting, and marketing teams to ensure consistent positioning and effective execution.
* Collaborate closely with the product team to shape B2B features, build dedicated customer journeys, and run optimization tests.
* Own go-to-market and communication strategies across in-product messaging, email, and external channels.
* Monitor, analyze, and optimize key performance metrics, providing insightful reports and recommendations to senior management regularly.

Were looking for a Product Marketing Manager to help shape how millions of creators discover, try, and love our company.
On your day-to-day, you will:
Conduct market & audience research to inform our marketing & product strategy
Own the go-to-market strategy for new features and product launches, driving user adoption, activation, and expansion.
Deeply understand our product and users - turning insights into crisp positioning and messaging that resonates across every touchpoint.
Craft compelling copy for campaigns, web pages, in-product experiences, and emails that convert curious visitors and users into loyal customers.
Collaborate with product, growth, and design to launch features, optimize onboarding, and uncover growth opportunities.
Monitor launch metrics and customer feedback, using data to refine messaging, improve conversion rates, and influence product roadmap decisions.

Were looking for an exceptional, well-rounded growth marketer to lead our Product-Led Growth (PLG) marketing team and ignite rapid expansion across the global SMB segment. In this pivotal role, youll spearhead the strategies and tactics that convert prospects into loyal, high-value customersall in a low-touch, usage-based environment. As a key people leader, youll mentor a lean team of specialists in CRO, lifecycle, and content marketing, crafting messaging and campaigns that truly spark engagement and drive results.

What Youll Do:

Growth & Conversion Strategy:
Lead and execute our PLG strategy for acquiring and expanding SMB accounts through a self-serve, no/low-touch funnel.
Identify and implement growth tactics across the user lifecycleacquisition, activation, retention, and expansionto achieve ambitious targets.
Own and optimize the end-to-end customer journey, from website to onboarding to in-product experience, using deep CRO (conversion rate optimization) expertise and rigorous A/B testing.


Team Leadership & Cross-Functional Collaboration:
Lead, inspire, and develop a high-performing team of three (CRO, Lifecycle, and Content), providing clear direction while fostering a culture of experimentation, creativity, and continuous learning.
Collaborate closely with Product, Performance Marketing, Sales, and Analytics teams, aligning strategies and sharing insights to unlock new growth levers.

Messaging & Campaign Innovation:
Develop compelling messaging and creative for all channels, including website, email, digital ads (in partnership with Performance), and sales collateralensuring everything is optimized for conversion and aligned to SMB buyer needs.
Oversee lifecycle marketing initiatives, running impactful campaigns that boost product adoption, customer retention, and engagement.

Expansion & Optimization:
Drive geo-expansion programs, tailoring strategies and campaigns to unlock new markets.
Leverage analytics and product usage data (e.g., via Amplitude) to surface growth opportunities and measure program success.
Partner with leadership on pricing, packaging, and new product initiatives to maximize impact in the SMB segment.

we are seeking a customer-obsessed Product Marketing Manager to be the voice of the Trading & Shipping (T&S) vertical inside our walls. Reporting to the Director of Product Marketing, youll live in the field with customers and prospectsturning raw insights into product direction, sharpening our value proposition, and ensuring every roadmap decision lands with maximum market impact.



Key Responsibilities:

Plan and run customer visits, interviews, and workshops worldwide to surface unmet needs and validate product-market fit.
Map trends, pain points, and the competitive landscape and package findings into clear, data-backed messaging and GTM ideas.
Partner with Customer Success to help craft compelling use cases and ROIs to strengthen our messaging and USPs.
Collaborate with Forward Deployed Engineers across their respective projects to identify recurring patterns and common needs, translating these into new use cases and messaging.
Be an advocate of the Windward brand and product vision in every customer interaction.
Represent Windward at industry events, forums, and strategic customer meetings.

Fiverr Business Solutions’s Executive Director of Revenue will be responsible for driving business growth and maximizing revenues through effective acquisition, marketing, and retention strategies. It is a pivotal role that will develop and execute revenue-generating initiatives and processes, while leading and aligning cross-functional teams to achieve ambitious business objectives.


What am I going to do?:

* Develop and implement a comprehensive revenue growth strategy, aligned with Fiverr Business Solutions targets and goals, focusing on both short-term gains and long-term sustainability.
* Drive alignment between sales, customer success and operational functions to ensure seamless customer journeys and optimal revenue outcomes.
* Lead B2B acquisition strategy and execution, including business guidelines for in-product funnels, as well as lead-generation initiatives.
* Lead retention and expansion efforts, including overseeing the customer success team in maximizing portfolio’s revenue potential and ensuring high levels of customer satisfaction, retention and loyalty.
* Drive innovation and continuous improvement in all revenue-generating funnels, to optimize efficiency and effectiveness.
* Collaborate closely and effectively with different stakeholders in the company including product, brand marketing, Ops, talent supply and data to streamline customer experiences and maximize revenue opportunities.
* Establish key performance indicators (KPIs) and metrics to measure the effectiveness of revenue-related activities.
* Hire and manage and lead a winning team that strives to exceed expectations


Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.

Were looking for a creative, strategic, and data-obsessed Growth Lead, CRO to accelerate user growth across the entire customer lifecycle - from acquisition to expansion. In this key role, you will own conversion optimization strategy, combining creativity with analytical rigor to identify friction points, design high-impact experiments, and turn insights into scalable growth.

If youre passionate about user psychology, A/B testing, and uncovering the small details that transform user experiences, this is your opportunity to make a major impact and shape the next phase of growth journey.

Responsibilities:

Plan, build, and execute growth and CRO roadmap, setting clear priorities, timelines, and measurable outcomes across the entire customer journey.
Drive growth across the full funnel: identify and implement high-impact tactics across acquisition, activation, retention, and expansion to achieve ambitious growth targets.
Design and manage A/B and multivariate tests using tools such as VWO, GrowthBook, or similar platforms to validate hypotheses and scale successful experiments.
Lead lifecycle marketing initiatives: design and execute campaigns that drive activation, adoption, and retention across key user segments.
Leverage product analytics: use tools such as Amplitude, GA4, and Mixpanel to uncover growth opportunities, inform experiments, and measure performance.
Collaborate cross-functionally: partner closely with Performance Marketing, Product, Engineering, Customer Success, Data, and Creative Studio to align strategies and maximize impact.
Shape strategic initiatives: work with leadership on pricing, packaging, and new product opportunities that drive long-term growth.
Operationalize growth systems: build scalable testing frameworks, reporting dashboards, and attribution models to continuously refine performance.
Champion a culture of experimentation: promote a test-and-learn mindset, ensuring every initiative is measurable, data-backed, and results-driven.
Integrate AI and automation: Use technologies like N8N, Zapier, Make, and other AI tools to streamline testing and improve scalability.

As a Partnership Manager, You will be responsible for designing and implementing a strategic partnership framework across priority English-speaking regions (USA, Canada, UK, Australia and New Zealand).

Your role will focus on driving partner acquisition, managing partnership lifecycles, and delivering measurable results. Collaboration with internal teams, strategic planning, and data analysis will be essential. Central to this role is identifying and building lasting relationships with partners to ensure mutual success. Proficiency in English is essential, with additional languages being a bonus.


Responsibilities:
Strategic Channel Development: Develop and implement partnership acquisition strategies tailored to priority English-speaking markets. Define and optimize the partner funnel, ensuring alignment with revenue and growth objectives.
Identify and Secure Relevant Partners: Proactively identify high-potential partners, including influencers, affiliates, ambassadors, and brands, who align with our vision and goals. Lead negotiation and onboarding efforts, ensuring partnerships are mutually beneficial and structured within company guidelines.
Partner Campaign Management: Design and oversee collaborations with content creators, and affiliate partners. Ensure they align with product goals, channel objectives, and geographic priorities to maximize reach and engagement.
Comprehensive Partnership Management: Manage the entire partnership lifecycle, from identifying and onboarding partners to nurturing long-term relationships. Collaborate with content creators to deliver impactful campaigns, providing resources, messaging, and regular updates. Continuously evaluate performance to refine strategies and maximize partnership impact.
Event Advocacy at Events:: Represent us at key industry events and trade shows, taking a lead on planning partnership activities or sponsorships to foster partner engagement and increase brand visibility.
Performance Measurement and Optimization: Monitor key performance indicators, such as conversion rates, subscriber growth, and campaign ROI. Use data insights to refine partnership strategies and improve outcomes.
Cross-Functional Alignment: Partner with internal teams, including marketing, product, and ambassador teams, to align on strategies, campaigns, and partner needs. Ensure seamless communication and execution across departments.
Innovative Initiative Development: Identify creative opportunities to engage new audiences through innovative campaigns, events, or collaborations with content creators, educators, and brands. Drive experimental approaches to expand our footprint in key markets.