דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing, Waze, Go-to-Market (GTM)

Were looking for a Product Marketing Manager to help us scale fasterbringing our story to life, supporting go-to-market execution, and driving product adoption and commercial success.

Your Role:

As a Product Marketing Manager, youll sit at the intersection of product, sales, and marketingdefining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storytellerpassionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:

Define and refine our product positioning and messaging to differentiate us slate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launchesfeatures, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

We are a leader in the chargeback automation industry, providing hands-free solutions to help merchants reclaim their revenue. Our innovative AI-driven platform addresses payment disputes efficiently and accurately, allowing our clients to focus on their core business activities. We are a forward-thinking company that values innovation, responsibility, and fairness. This is a career-defining opportunity to own the lifecycle marketing function for a fast-scaling fintech company. As our Lifecycle Marketing Manager, you'll architect how we guide prospects through their journeycreating programs that engage, educate, and drive action at every stage. This is a hands-on, high-impact IC role where you own lead nurturing, engagement strategy, and sales alignment end-to-end. You'll work with real data and resources to build sophisticated, scalable programs. As the company scales rapidly, you'll scale with itthis is a role with serious growth potential for a marketer ready to make their mark. What will you do? Lead Nurturing Programs: Design and manage campaigns (email, events, webinars, targeted content) to guide leads through the funnel. Prospect Communications: Ensure timely and relevant messaging for all prospects, aligned with their stage in the journey. Sales Collaboration: Work closely with Sales teams to ensure leads are followed up effectively and messaging is consistent. Performance Analytics: Measure the impact of campaigns, analyze engagement, and optimize programs for meaningful interactions. ABM Support: Contribute to account-based marketing efforts by nurturing high-value target accounts. Cross-Functional Alignment: Collaborate with Product Marketing, Demand Generation, and Content teams to deliver cohesive campaigns.
Why join us?
* Be the driving force in nurturing and converting enterprise leads at a fast-growing startup.
* Opportunity to grow your role as the company scales and take on more ownership.
* Competitive compensation, benefits, and a collaborative, ambitious team culture.
* Play a central role in aligning marketing and sales to accelerate revenue growth.

As the Marketing Director, you will be the cornerstone of our go-to-market efforts in the defense sector. You will define the messaging, drive market awareness, and generate pipeline through integrated campaigns tailored to defense stakeholdersincluding naval forces, defense contractors, and government agencies. This is a highly strategic and execution-oriented role, ideal for someone who thrives in early-stage environments and understands how to market deep-tech products in regulated, complex industries.

You will work closely with executive leadership, defense sales leads, product, and external stakeholders to craft and execute a marketing strategy that resonates with our new ICP, differentiates us from traditional defense vendors, and accelerates growth.



Key Responsibilities

Own the marketing function for Defense verticalfrom strategy to execution.
Define GTM strategy: ICP, personas, positioning and core messaging frameworks tailored to the defense industry (government, military, integrators).
Create targeted content (sales decks, brochures, case studies, defense-specific collateral) to support awareness, education, and sales enablement.
Drive demand generation through integrated campaigns across paid, organic, email, social, and defense-specific channels.
Lead field marketing efforts including military expos, defense tech conferences, and government briefings (e.g., Euronaval, DSEI, AUSA, etc.).
Build and manage presence in the defense ecosystem: media relations, industry publications, defense associations, and thought leadership.
Analyze and report on marketing KPIs to ensure high ROI and continuous improvement.

we are hiring a Senior Product Marketing Manager to play a critical role in shaping how we brings products to market and connects with customers. In this role, youll own the go-to-market strategy, product positioning, messaging, and customer insights across key initiatives. Youll work cross-functionally with Product, Sales, CS, and Marketing teams to create compelling narratives, support launches, and optimize user journeys across the funnel. If youre a strong individual contributor who thrives on driving clarity, insight, and adoption - this is the role for you.
Responsibilities:
Go-to-Market Execution & Product Positioning: Drive GTM planning and execution for product launches, feature releases, and key initiatives. Own product messaging and positioning, ensuring consistency across the funnel. Develop content that clearly communicates value, differentiators, and use cases. Collaborate with Product to translate roadmap into lead and customer-facing narratives
Market & Customer Insights: Conduct and synthesize customer, competitor, and market research to inform strategy. Build detailed personas, journey maps, and segmentation frameworks. Translate insights into actionable product and marketing recommendations
Enablement & Revenue Support: Partner with Sales and CS to create collateral, pitch decks, battlecards, and objection handling tools. Support training efforts with market insights, product updates, and messaging refreshes. Help identify growth opportunities through data, feedback, and funnel analysis.
Content & Campaign Collaboration: Collaborate with demand gen and lifecycle teams on campaigns that drive acquisition and retention. Contribute to thought leadership content, blog posts, or customer stories that support positioning.

About us:
Founded in 2014, we are a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to todays fast-evolving hybrid work environment. we are considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, we have over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.
Why youll love working with us?
We are a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. Youll work with some of the best people in the industry, who love what they do. Youll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as our employee, youll be presented with long term career opportunities, globally.
About the position Are you passionate about the intersection of marketing, data, and technology? We are looking for a Marketing & data Operations Manager to drive the backbone of our marketing engine, ensuring our tools, systems, and data work seamlessly to fuel growth. In this role, you will connect the dots between strategy and execution, transforming data into actionable insights and building scalable automation that empowers our global marketing efforts. If you thrive in fast-paced, dynamic environments and love solving complex problems with elegant technical solutions, we would love to meet you. You will own and optimize our marketing technology stack, automation processes, and data infrastructure, managing a variety of marketing and analytics systems, building integrations, and translating complex data into insights that drive performance and growth. The ideal candidate is technically fluent, highly analytical, and a natural problem solver who can quickly understand new tools, connect systems, and ensure data flows seamlessly across our global marketing ecosystem. This role is versatile and requires the ability to adapt, context switch, and handle multiple processes and priorities simultaneously. Key Responsibilities:
* Own and optimize marketing technology platforms, including HubSpot, salesforce, GA4, GTM, Zapier, WordPress, and Looker, ensuring all systems are configured and utilized effectively to support campaigns, prospect acquisition, and customer engagement.
* Develop and maintain integrations between marketing tools, CRM, and analytics systems to streamline workflows, enhance visibility, and improve data accuracy.
* Manage and govern marketing data, ensuring consistency, integrity, accessibility, and compliance across all systems.
* Design and maintain dashboards and reports that provide full-funnel visibility from lead generation through revenue, enabling clear, data -driven decisions across marketing and sales.
* Analyze funnel performance to identify conversion bottlenecks, efficiency opportunities, and optimization strategies across the customer journey.
* Implement data hygiene and compliance processes, maintaining alignment with GDPR, CCPA.

If you're looking for an exciting opportunity to make a significant impact and grow with a passionate team, we are the place to be.
The opportunity:
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

As the worlds leading vendor of Cyber Security, facing the most sophisticated threats and attacks, weve assembled a global team of the most driven, creative, and innovative people. At our company, our employees are redefining the security landscape by meeting our customers real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024 and Newsweeks 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
As a Product Marketing Manager, you will lead the development and execution of marketing strategy for External Risk Management products. You will be working closely with different teams throughout the sales cycle stages to evolve positioning, messaging, and branding of our offerings. Continuously plan, build, and execute enablement plans and sales tools to enable Sales with the knowledge and tools to successfully engage with customers and prospects.
Key Responsibilities
Understand, design and drive Go-to-Market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing offerings (products, solutions, services).
Creates tools (presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle.
Drive campaigns (internal and external) to increase awareness and generates demand around different offerings.
Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.



This is a temporary position to cover for maternity leave.



Key Responsibilities:

Own and optimize the customer lifecycle communications for B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

Required Marketing Operations Manager
Description
We have created a SaaS solution that tackles one of the biggest challenges in finance departments: the overflowing amount of data that, up until now, was managed by an excess of Excel sheets. We consolidate all cross-organizational data and enables finance professionals to follow it, manage it, and derive insights from analysis. Instead of spending time on manual consolidation, we automate the consolidation process and the creation of financial reports. Its cloud-based, so nothing gets lost, and its scalable so almost every feature can be added. We are looking for a Marketing Operations Specialist to join our dynamic Marketing team.
What You'll Do
As a Marketing Operations Specialist, you will have a vital role in assisting our team through process optimization, data management, and facilitating smooth lead funnel for our prospects.
Create and manage Hubspot lists, forms, integrations, reports and more.
Acting as the professional operations person in the Marketing team projects. This includes making new brand and growth initiatives go live using technologies and automations.
Manage, create and monitor GTM automation tools such as Clay, Zoominfo, Zappier/Make, RB2B and Chili Piper to build and improve marketing automation processes.
Oversee marketing channels processes. This includes monitoring KPIs, conversion points, SDR assignments and performance analysis.
Manage the department tech stack and provide information on data and features to the Marketing team.
Support essential marketing initiatives in HubSpot, Salesforce and SalesLoft, including data uploads, leads lists, status management, segmentation, and data cleansing.
Proactive problem diagnosis, troubleshooting, and resolution.