דרושים » פרסום שיווק ויחסי ציבור » Lifecycle & Marketing Automation Lead

We're looking for a Lifecycle & Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys.

You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.



Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale.

This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.


What Youll Do
Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability
Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing
Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content
Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy
Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences
Collaborate effectively across teams to ensure smooth delivery and execution

the company, part of the company group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the u.s. with the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
through innovative technology and ai-driven solutions, the company is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. we ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience.
as a Marketing Automation manager at the company, youll shape the customer journey from first visit to long-term loyalty. youll build personalized, data -driven experiences across email, sms, and push, using automation and customer insights to drive conversion, retention, and ltv.
responsibilities:
develop and execute lifecycle and retention strategies across email, sms, and push, focused on engagement, conversion, retention, and loyalty.
build, TEST, and optimize automated customer journeys using platforms such as salesforce marketing cloud.
execute campaigns across key lifecycle stages, including onboarding, abandoned carts, win-backs, promotions, newsletters, and targeted customer segments.
use customer data and behavioral triggers to create personalized, data -driven journeys and communications.
utilize ai tools such as gemini to optimize messaging, content creation, and campaign performance.
conduct a/b testing and analyze CRM kpis, including deliverability, engagement, conversions, retention, and customer ltv.
collaborate with creative, content, data, product, and marketing teams to deliver effective cross-channel campaigns.
provide regular reporting, insights, and recommendations to continuously improve CRM performance.

Required Lifecycle Marketing Manager
Tel Aviv
Full-Time
About Us
Were building the first AI-native autonomous revenue engine for D2C brands, a new category of AI infrastructure replacing the entire revenue stack.
If you want to build category-defining infrastructure with a team that ships weekly, lets talk.
About the Role:
Youll use our AI platform to help leading brands get more from their lifecycle marketing.
This is end to end. Youll build the automations, create the content, launch them with clients, and own the results.
Youll help shape how lifecycle marketing works here as the team grows.
Responsibilities:
Build the Automations - Design and configure the lifecycle journeys that run on the platform.
Set the Rules - Define the triggers, segments, and timing that drive each program.
Write the Content - Own the copy across email, SMS, and every channel the programs run on.
Launch with Clients - Work directly with enterprise brands to get programs live and iterate on what you learn.
Own the Results - Measure lift with holdouts and incrementality, and act on what the numbers say.
Build the Playbook - Turn what works into programs the next client launches with.

Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead us into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.

This is a unique opportunity to join a fast-growing market leader and shape our marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.

Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning us as the leading B2C brand in the Israeli market.


What Youll Do
Lead and Manage our Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.

We are the leading AI creation platform helping teams build, deploy, and scale their content output by combining all the leading AI models, AI tools, and a world-class stock catalog in one place. Plus, with a dedicated partnership from our award-winning creative team, organizations have everything they need to succeed with AI today. Trusted by 50M+ creators and 50% of Fortune 100 companies worldwide including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license to produce professional video content efficiently and securely. we are looking for a strategic, hands-on, and fast-paced Product Marketing Manager to drive growth across our funnels, channels, and markets in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators, brands, and businesses, turning our product and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, optimizing how we acquire, convert, and retain customers, and opening new opportunities with sales, agencies, and external partners.You'll act as the key driver who makes things happen, working closely with Marketing, Product Growth, Sales, Copy, Design, Social, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What You'll Do
* Drive Business Impact: Turn marketing strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Partner with Sales: Work closely with Sales teams to sharpen positioning, build enablement materials, and turn market opportunities into pipeline and revenue.
* Open New Markets & Opportunities: Work with agencies, external clients, and industry events and conferences to create new opportunities and expand into new markets and segments.
* Optimize Funnels with Product Growth: Partner with Product Growth teams on funnels and user communications to quickly iterate, reduce friction, and improve conversion at every step.
* Work Across Marketing Channels: Collaborate with marketing teams across all channels to deliver the right message to the right audience.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified executions.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

Youre senior enough to own the marketing and partnerships tech stack end-to-end, but youre an individual contributor at heart. Youd rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue.

You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch.

What will you be doing all day?

This is a hands-on ownership role. Youll take systems that already exist and make them faster, cleaner, and more scalable.

Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion.
Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable.
Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth.
Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms.
Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits.
Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data.
Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact.
Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools.
Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle.

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.