our Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning as the definitive voice in metabolic health.
In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If youre a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.
What youll own:
Content strategy & execution: Develop and implement a comprehensive content strategy that supports business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
Social media & community growth: Guide global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
Influencer & thought leadership development: Build relationships with industry influencers and position as a thought leader in the metabolic health space.
Requirements: 7+ years of experience in content creation, content marketing, and social media strategy, preferably in a consumer tech [B2C], health tech, or a high-growth startup environment.
3+ years of leadership experience, managing content teams and cross-functional collaboration.
Exceptional storytelling skills with the ability to translate complex health and technology topics into compelling, accessible content.
Deep understanding of social media platforms, trends, and community-building strategies.
Strong SEO knowledge and experience optimizing content for search and engagement.
Excellent project management skills, with the ability to manage multiple content streams simultaneously.
An entrepreneurial, proactive mindsetyou thrive in fast-paced environments and are always looking for new opportunities to engage and grow audiences.
Passion for health and wellness, with an understanding of consumer behavior in the space.
This position is open to all candidates.