דרושים » פרסום שיווק ויחסי ציבור » Marketing Automation Manager

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help content creators make amazing videos. We do this by giving them the best music, footage, sound effects, and editing software around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist now is the go-to platform for over 16M content creators across more than 160 countries. Our users range from beginner social creators to megabrands like Apple, Google, Nike, Coca-Cola, and Netflix. We’re looking for an exceptional Head of Growth Products to join our product leadership team in Tel-Aviv and take full ownership of the growth domain—spanning user acquisition, onboarding, subscription, billing, and expansion. This is a high-impact, cross-functional role at the heart of our product and business strategy. You’ll lead the vision, roadmap, and execution of our Growth product area, focusing on optimizing the customer journey and driving measurable improvements in conversion, retention, and revenue. You’ll manage a team of talented PMs and collaborate closely with engineering, design, data, marketing, sales, payments, and customer success teams. As part of the broader product leadership group, you’ll help shape our product vision and company priorities. Wake up for this: Lead the strategy and execution of the Growth product area - from first visit to paid subscription and billing.
* Manage, mentor, and grow a team of high-performing Product Managers.
* Partner with cross-functional teams to deliver experiments and features that improve the user journey and impact key business metrics.
* Drive product discovery and experimentation across funnels, pricing, onboarding, and payments.
* Own growth KPIs and lead data-driven decisions to identify and prioritize opportunities.
* Ensure clear alignment and communication across stakeholders and leadership.
* Contribute to broader product and company strategy as part of the product leadership team

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.

Were seeking a Director of Inbound Growth to lead and scale our inbound customer acquisition engine. Reporting to the CMO, youll own our Paid Acquisition and SEO strategies, leading a cross-functional team and agency partners to drive qualified traffic, conversions, and pipeline growth. Youll balance high-level strategy with in-the-weeds execution to deliver measurable results and help us achieve our next stage of growth.

Responsibilities
Own the inbound growth strategy across Paid Acquisition and SEO channels, aligned to revenue and pipeline goals.
Develop and scale multi-channel paid acquisition campaigns, including search, social, display, and emerging platforms. Optimize Opportunities, CAC, ROAS, and pipeline contribution.
Drive SEO strategy, including on-page, off-page, and technical SEO initiatives. Lead content strategies that enhance organic visibility, authority, and traffic growth.
Partner with Product Marketing, Brand and Content teams to align messaging, landing pages, and content with customer pain points and personas.
Test and experiment across channels to identify and scale new inbound growth levers.
Own the analytics and reporting frameworktrack performance, report on KPIs, and optimize based on data-driven insights.
Lead, mentor, and grow a high-performing team, including in-house talent and external agency partners.
Collaborate with Sales, RevOps and BI/ Analytics team to ensure seamless lead handoff, pipeline quality, and closed-loop reporting.
Manage and allocate multi-million dollar budgets efficiently to maximize impact.
Stay ahead of industry trends, algorithm changes, and best practices to keep us competitive and innovative.

We are seeking a strategic and results-driven Head of Paid Acquisition to oversee and optimize multi-channel paid media campaigns, driving pipeline growth by segment and region through data-driven acquisition strategies. This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What you will do..
Develop and execute multi-channel demand generation campaigns, leveraging data-driven paid acquisition strategies to drive user acquisition, conversions, and pipeline growth, with SQLs as the primary KPI across segments and regions.
Revamp search (Google, Bing) and paid social strategies (LinkedIn, Meta) to enhance performance, scalability, and efficiency, while exploring new opportunities for expansion.
Manage budgets efficiently, optimizing bids, targeting, and placements to maximize return on investment (ROI).
Lead, mentor, and develop a team of paid acquisition campaign managers, fostering a high-performance culture.
Conduct market research and in-depth analysis to inform campaign strategies and create data-driven, customer-centric messaging.
Collaborate with conversion optimization teams, website, creative performance, and revenue operations to align marketing efforts with business objectives and maximize impact.
Work closely with SEO, design, content, and product marketing teams to execute a full-funnel marketing strategy that expands audience reach, strengthens brand visibility, and drives business growth.
Implement A/B testing and conversion rate optimization (CRO) techniques to improve campaign performance.
Stay ahead of industry trends, emerging paid acquisition strategies, and platform updates to ensure best-in-class execution, with a focus on expanding visibility and readiness for advertising on AI-driven platforms.

One of the worlds most popular sports applications, serving tens of millions of passionate fans across the globe with Real-Time scores, personalized updates, and immersive content. Backed by our strategic partnership with Entain and fueled by cutting-edge technology, we operate a diverse portfolio of mobile products across both Android and IOS. We are now seeking a Senior Monetization Manager with a proven track record in mobile ad monetization, Adx optimization, and advanced GAM configurations to help lead the next phase of our monetization strategy.
Responsibilities:
As a Senior Monetization Manager, youll take a central role in optimizing ad revenue across our mobile apps. Youll lead adx operations, implement high-performing monetization strategies, and serve as a key driver of experimental A/B testing and partner integrations. Youll work cross-functionally with product, dev, and analytics teams while managing a sophisticated infrastructure of over 100 ad yield groups. Key Responsibilities- Strategic Ad Operations
* Manage and optimize over 100 Yield Group (YG) configurations across platforms.
* Plan and execute ad stack experiments, including frequency capping, format strategy, and bidding vs. waterfall logic.
* Design and analyze A/B tests with statistical rigor to drive revenue-impacting decisions. Google Ad Manager (GAM) Expertise
* Deploy, configure, and QA new ad units in GAM while maintaining a clean & scalable ad unit & placement architecture.
* Manage multisize bidding strategies and pricing floor libraries.
* Work with Prebid integration teams to ensure efficient and fair competition between demand sources.
* Analyze Prebid auction behavior and support optimization of bidder performance, latency, and overall impact on CPM and fill. Partner & Performance Management
* Onboard and integrate new SSP partners, including documentation and QA validation.
* Monitor ongoing performance of ad partners, identifying and blocking problematic creatives or demand sources.
* Lead debugging efforts for ad issues, latency, or session anomalies using MANUAL QA tools and in-app session testing. Cross-Functional Project Leadership
* Work closely with the product team to define, scope, and spec out new monetization initiatives.
* Contribute to the roadmap of automation tools, smart waterfall systems, and AI-powered optimization.
* Track and document every monetization setup, partner config, and experimental result for full operational transparency.

We are looking for a Senior Marketer to join our fast-growing team and help us build something that has never been built before. Reporting directly to the Head of Marketing, this is not a typical marketing role. This is a high-impact, hands-on position where you will own and execute key marketing initiatives that fuel our growth. You will have full ownership over your projects, the freedom to experiment, and the chance to work alongside a team that moves fast and values bold ideas over safe ones.

This role isnt for everyone. If you truly thrive on building from scratch, love working in high-energy environments, and want to be part of shaping a companys future, we would love to hear from you.

Responsibility:
Generalist marketing: Build, execute, and optimize marketing strategies across different channels, ensuring alignment with our business goals.
Get marketing done: Work at a fast pace across multiple projects, from research and positioning to strategy development, messaging, content creation, execution, and performance measurement.
Email marketing strategy: Design, build, and optimize a full email marketing strategy to maximize key results at every stage of the funnel.
Drive performance marketing: Own customer acquisition efforts, manage external stakeholders, optimize budgets, and execute successful demand-generation campaigns.
Content creation: Support the development of blogs, thought leadership, industry insights, and website content that engage and educate our audience.
Cross-team collaboration: Work closely with sales, product, and leadership to ensure best-in-class messaging, content, and training.
Measure and iterate: Report on the impact of marketing initiatives, analyze results, and refine strategies to generate new and repeat opportunities.
This role is not about just checking off tasks. It is about owning marketing outcomes, moving fast, and making bold bets to drive meaningful impact.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

Required Senior Marketing Operations Manager
As a Senior Marketing Operations Manager, you will be a critical architect of our marketing systems and operations strategy, leveraging your extensive experience in automation and analytics to drive operational excellence and results. Reporting to the Director of Marketing Operations, you will lead and collaborate cross-functionally with key stakeholders in marketing, demand generation, sales, revenue operations to ensure our technology stack, processes, and campaigns are aligned with business objectives and delivered timely and efficiently. 1 . The ideal candidate should possess a strong background in marketing technology, data analysis and process optimization.
Key Responsibilities:
Strategic Leadership:
Campaign Strategy and Execution: Oversee the strategic planning, launch, and execution of multi-channel marketing campaigns, ensuring they align with business goals and drive measurable results.
Cross-Functional Collaboration: Foster collaboration between teams to enhance campaign effectiveness
Data-Driven Decision Making:
Performance Analytics: Develop and implement robust reporting frameworks and KPIs to evaluate marketing initiatives' effectiveness, leveraging data to inform strategic decisions and optimize performance.
Attribution Modeling: Lead the development of attribution models to accurately measure marketing impact on sales and identify opportunities for improvement.
Operational Excellence:
Process Improvement: Identify and implement best practices to streamline marketing processes and workflows, enhancing efficiency and scalability.
Campaign Infrastructure Development: Design and build a comprehensive campaign infrastructure that supports business objectives and provides accurate reporting capabilities.
Technology and Tools Management:
Martech Ownership: Serve as the technical owner of marketing technology platforms, particularly HubSpot and Salesforce, ensuring data integrity and alignment across systems.
Compliance and Data Governance: Ensure adherence to data privacy regulations and maintain high data quality standards across all marketing operations.
Budget Oversight:
Financial Management: Monitor and manage the marketing budget, ensuring optimal allocation of resources and timely payments to vendors to prevent service disruptions.