דרושים » פרסום שיווק ויחסי ציבור » Monetization Manager

Manage full-cycle in-app campaign calendar, including planning short & long-term activities, defining goals, executing, and analyzing performance. Possess a deep understanding of existing game mechanics and how to best utilize them within Monetization tools.

Develop quarterly, monthly, and daily promotional plans according to the monetization strategy.
In charge of the implementation of promotions through the campaign design and creative creation in all communication channels.
Responsible for the operational launch of campaigns, QA, monitoring results, reacting accordingly, analyzing the campaigns, and bringing insights for optimization.
Leverage product features and marketing tools to drive revenue growth and provide a good game experience to our players.
Constantly coming up with exciting new innovative ideas.
Constantly improving and optimizing in a data-driven manner the game experience and performance in order to hit the company KPIs.
Collaborate with the creative team, operations team, economy team, BA, and product managers in order to execute in-game events & promotions.

One of the worlds most popular sports applications, serving tens of millions of passionate fans across the globe with Real-Time scores, personalized updates, and immersive content. Backed by our strategic partnership with Entain and fueled by cutting-edge technology, we operate a diverse portfolio of mobile products across both Android and IOS. We are now seeking a Senior Monetization Manager with a proven track record in mobile ad monetization, Adx optimization, and advanced GAM configurations to help lead the next phase of our monetization strategy.
Responsibilities:
As a Senior Monetization Manager, youll take a central role in optimizing ad revenue across our mobile apps. Youll lead adx operations, implement high-performing monetization strategies, and serve as a key driver of experimental A/B testing and partner integrations. Youll work cross-functionally with product, dev, and analytics teams while managing a sophisticated infrastructure of over 100 ad yield groups. Key Responsibilities- Strategic Ad Operations
* Manage and optimize over 100 Yield Group (YG) configurations across platforms.
* Plan and execute ad stack experiments, including frequency capping, format strategy, and bidding vs. waterfall logic.
* Design and analyze A/B tests with statistical rigor to drive revenue-impacting decisions. Google Ad Manager (GAM) Expertise
* Deploy, configure, and QA new ad units in GAM while maintaining a clean & scalable ad unit & placement architecture.
* Manage multisize bidding strategies and pricing floor libraries.
* Work with Prebid integration teams to ensure efficient and fair competition between demand sources.
* Analyze Prebid auction behavior and support optimization of bidder performance, latency, and overall impact on CPM and fill. Partner & Performance Management
* Onboard and integrate new SSP partners, including documentation and QA validation.
* Monitor ongoing performance of ad partners, identifying and blocking problematic creatives or demand sources.
* Lead debugging efforts for ad issues, latency, or session anomalies using MANUAL QA tools and in-app session testing. Cross-Functional Project Leadership
* Work closely with the product team to define, scope, and spec out new monetization initiatives.
* Contribute to the roadmap of automation tools, smart waterfall systems, and AI-powered optimization.
* Track and document every monetization setup, partner config, and experimental result for full operational transparency.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We are looking for a Senior Growth Marketing Manager.
The Senior Growth Marketing Manager will be responsible for developing high-velocity growth in online sign-ups, consumption, and revenue, through best-in-class growth marketing strategies and execution and across all of our different products.
Youll own and evaluate the best way to get to the goal and then execute towards it by conducting research, formulating hypotheses, producing content, running tests and driving great insights. You will work closely with stakeholders from across the business, including product, engineering, design, finance, operations, and more to drive the business forward.
Strong creative and performance marketing skills, familiarity and comfort with different channels, analytics and data, a natural desire to be part of a team, and a positive, engaged attitude are all imperative.
What Youll Do:
Develop growth marketing funnels that accelerate self-sell sign-ups and consumption
Identify creative messaging, design language and value offerings that resonate with the market and drives action
Run experiments at scale, analyze and share results, trends, and insights
Produce world-class creative content
Work with engineering, product, sales, and broader marketing to align on strategy and deliver rapid iterations
Manage relationships with agencies and other 3rd parties as needed

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

We are seeking a strategic and results-driven Head of Paid Acquisition to oversee and optimize multi-channel paid media campaigns, driving pipeline growth by segment and region through data-driven acquisition strategies. This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What you will do..
Develop and execute multi-channel demand generation campaigns, leveraging data-driven paid acquisition strategies to drive user acquisition, conversions, and pipeline growth, with SQLs as the primary KPI across segments and regions.
Revamp search (Google, Bing) and paid social strategies (LinkedIn, Meta) to enhance performance, scalability, and efficiency, while exploring new opportunities for expansion.
Manage budgets efficiently, optimizing bids, targeting, and placements to maximize return on investment (ROI).
Lead, mentor, and develop a team of paid acquisition campaign managers, fostering a high-performance culture.
Conduct market research and in-depth analysis to inform campaign strategies and create data-driven, customer-centric messaging.
Collaborate with conversion optimization teams, website, creative performance, and revenue operations to align marketing efforts with business objectives and maximize impact.
Work closely with SEO, design, content, and product marketing teams to execute a full-funnel marketing strategy that expands audience reach, strengthens brand visibility, and drives business growth.
Implement A/B testing and conversion rate optimization (CRO) techniques to improve campaign performance.
Stay ahead of industry trends, emerging paid acquisition strategies, and platform updates to ensure best-in-class execution, with a focus on expanding visibility and readiness for advertising on AI-driven platforms.

We are seeking an experienced Growth and Operations manager to oversee user acquisition and monetization operations for a new app. You will play a critical part in setting the groundwork for the apps launch and long-term success.
What you'll be doing:
User Acquisition and Growth Strategy:
Develop and implement growth strategies to increase app downloads and active users.
Manage and optimize user acquisition campaigns across performance UA channels. Optimize allocation of budget.
Collaborate and build relationships with various marketing partners / channels.
Monitor and analyze key performance metrics, identify growth opportunities and make data-driven decisions.
User Engagement and Retention.
Design strategies and manage day-to-day execution to improve user engagement, loyalty, and retention.
Analyze user behavior and implement changes to enhance user experience.
Work with the product team to introduce and AB test features that align with user needs and optimize performance KPIs.
Optimize Operations and Collaborate Cross-functionally.
Optimize operational processes, implement automation tools to streamline workflows, and define best practices.
Collaborate with data, marketing, business operations teams, and management.

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos. We revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, and Calvin Klein to social creators, video editors, and more. Our products: Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, plugins, AI tools and more. Motion Array: the ultimate creator hub with top-tier templates, plugins, music, SFX, footage, AI voiceover, motion graphics, and more.
We’re looking for a hands-on Marketing Automation Manager to lead end-to-end campaign execution and optimization across the customer journey. You’ll play a key role in driving business impact through data-driven marketing, automation tools, and cross-team collaboration.
What You’ll Do: Campaign Management: Set up and manage automated campaigns, newsletters, user protocols, in-product and more channels across multiple products and audience segments. Performance Optimization : Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization. Cross-Team Collaboration : Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals. A/B Testing & Experimentation : Run ongoing A/B tests to optimize performance across emails and in-product touchpoints. Data & Segmentation : Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging. In-Product & Landing Page : Support in-app campaigns and landing page activities to drive feature adoption and improve performance. Tool & Feature Adoption : Test and implement new tools, features, and trends to keep our automation practices ahead of the curve.

Are you looking to join a dynamic, agile team with a growth mindset? Looking to be part of one of the newest and most exciting media channels out there? If so, we'd love to meet you.
As a Growth Manager, you will manage key accounts in our Connected TV solution, working closely with clients to ensure their growth and success. As part of a team destined to grow, youll have a unique opportunity to shape processes and influence team culture, making this a great fit for someone with a strategic yet hands-on mindset who thrives in collaborative environments. You will be responsible for analyzing performance and strategizing improvements that will increase the success of the clients business goals. You will develop product and market expertise in order to best advise clients on their User acquisition strategies using our CTV Solutions.

What you'll be doing:
Serve as the primary point of contact for client accounts, maintaining and building strong, trusted relationships.
Oversee the implementation of strategies for user acquisition and performance marketing campaigns to achieve client objectives.
Regularly analyze and report on campaign performance using Excel, Google Spreadsheets, and other tools, providing insights and recommendations to clients.
Act as a liaison between clients and our internal teams, ensuring their needs and expectations are met.
Work creatively and collaboratively to optimize processes within the team and drive customer satisfaction.

We are looking for a Head Of Paid Acquisition to join our fast-growing company and our Growth Team. As a Head Of Paid Acquisition, you will be leading the PPC display user Team. You will be responsible for defining and developing the user acquisition strategy and roadmap of Display channels such as Facebook, Instagram, Youtube, DV360, Twitter, Linkedin, and others. You will be responsible for driving financial performance & attaining measurable results through projects and acquisitions activities. In this role, you will also collaborate with BI, Retention, Product, Data Science, Design, and external teams to identify trends and insights, as well as optimize user experience, flows, and messaging to drive the growth of the customer base.

What am I going to do?
Lead the Display Acquisition Team Manage and collaborate with internal teams and external partners to scale performance-driven display channels effectively.
Drive Strategic Growth Develop and execute long-term strategies, design frameworks, and technical requirements to optimize display paid channels and achieve business objectives.
Implement a Robust Testing Strategy Establish a continuous testing framework to enhance channel performance and maximize efficiency.
Explore New Opportunities Identify and evaluate emerging trends, audience targeting strategies, new platforms, tools, and features that align with growth goals.
Enhance Data & Measurement Capabilities Work closely with Data Science and BI teams to refine tracking, measurement, and data management systems, ensuring deeper insights into paid social performance.
Strengthen Business Partnerships Foster strong relationships with key partners to drive high-impact initiatives and expand strategic opportunities.
Optimize Processes & Reporting Develop structured workflows, implement best practices, create project roadmaps, and ensure high standards of reporting for paid social activities.