דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We seek an experienced product marketer to join our Global B2B Marketing team to support our B2B marketing goals across our Merchant, and other B2B offerings, globally. This role will play a key part in driving go-to-market planning and execution. You will work with various teams across the company including product, sales, marketing and commercial to make sure new features are brought to market and adopted. You will be responsible for driving sales enablement, messaging, positioning, content development, as well as identifying and acting on growth and cross-sell opportunities.
Successful candidates must have prior experience in product marketing in a B2B software/tech/SaaS industry.
What you'll be doing:
Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
Become an expert on our target audiences, identifying what they care about, how they think, and how we can best cater to their needs.
Turn our products, features, and capabilities into compelling stories that resonate with and win over diverse audiences, from restaurant and business owners to C-suite executives.
Develop and deliver product training and sales enablement materials to ensure the successful adoption of products by sales teams and clients.
Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
Manage the development of product marketing content, including case studies, guides, and product videos.
Work closely with demand generation, Content and Marketing Automation teams to drive product awareness, sales and retention.
Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals

seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department. As the Senior Product Marketing Manager, you will play a pivotal role in shaping the market positioning and go-to-market strategy.

Responsibilities:
Market Strategy and Positioning:
Conduct market research to understand industry trends, customer needs, and competitive landscape.
Define and articulate unique value proposition in the context of public transportation planning and scheduling.
Go-to-Market Strategy:
Develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
Content Creation and Messaging:
Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
Develop content for various channels, including website, blog, social media, and industry publications.
Sales Enablement:
Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.

Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.
Customer Advocacy:
Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
Leverage customer feedback to enhance product positioning and inform future product development.
Competitive Analysis:
Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats.
Provide insights to internal teams to inform product roadmap and feature prioritization.
Collaboration:
Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
Develop and implement coordinated plans for launches and announcements.
Lead the development and curation of use cases and customer references for our products/solutions
Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
Manage Snowbit integration in webinars, podcasts, virtual and in-person events
Regular monitoring of user analytics and using these insights to drive strategies
Requirements

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.

Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

We are seeking a Director of Product Management with a proven track record in building and developing cutting-edge cybersecurity products. Candidates must be able to work in a fast-paced environment with tight deadlines.
This role requires a hands-on approach, translating ideas into roadmaps and features and following product development from start to finish.
Responsibilities:
Develop and execute a product roadmap that drives growth, innovation, and competitive differentiation
Define and prioritize features and enhancements in the product roadmap
Lead, mentor, and inspire a team of product managers
Conduct market analysis, competitive research, and customer feedback analysis to identify market trends, customer needs, and opportunities
Collaborate closely with engineering, marketing, sales, and customer success teams to ensure the success of product development, launch, and adoption
Become a market expert and understand our customers' and prospects' requirements and expectations
Define, monitor, and analyze key product metrics to evaluate product success
Build a GTM (Go-to-Market) plan with marketing, customer success, and sales

We are seeking a Senior Product Marketing Manager to join our fast-growing Growth team
As a Senior Product Marketing Manager, you will play a vital role in driving our growth, with an impactful contribution to all its key business objectives. Through hands-on collaboration with cross-functional teams, you will ensure seamless product launches, drive awareness and engagement of the company's technology, and strengthen the customers brand affinity.
In this role, you will:
Product Marketing - Lead marketing initiatives for new and existing features, from building marketing briefs through project management to creatives, including video scripts, email marketing, website materials and more.
Marketing Strategy - Understand the competitive landscape, stay informed about industry trends and correctly position the product marketing activities.
Brand Storytelling - Tell the brand story through emails, website materials, blogs and webinar presentations. Create compelling messaging and positioning that resonates with target audiences and differentiates our brand from competitors.
Content Creation - Craft unified messaging that showcases our brand and product through various assets, including in-product copy, partnerships, sales enablement and more.
Website Management - Support the website's visibility, along with managing and refreshing the content regularly to keep the website engaging and up-to-date. This involves a basic understanding of SEO principles.