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We are seeking a strategic & data-driven Paid Social Media Specialist to join our marketing team.
This is an exciting position with significant visibility and an opportunity to further define best practices and reshape our paid social media capabilities, with a primary focus on growing awareness and demand through scalable paid media campaigns. As a member of the Digital & Demand team and the larger America's Growth Marketing team, you will work cross-functionally to define and deliver meaningful, measurable business impact to our internal stakeholders, and our future customers.
As a Paid Media Specialist (Maternity leave cover) in our company you will...
Develop and execute a comprehensive paid social media strategy, including buying, creative execution, tracking, testing, and reporting across multiple channels (LinkedIn, Taboola, Meta, Twitter, and YouTube)
Monitor and optimize ongoing campaigns to drive continuous improvement in performance, ensuring the highest ROI and effectiveness of our paid media spend
Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics
Define and standardize our methodology for measuring, forecasting, pacing, targeting, and reporting paid social media effectiveness with recommendations on areas for optimization.
Drive the development of a paid social media strategy playbook and the continuous education of teams in the advancements in paid social media platforms, best practices, competitive landscape, and innovative strategies
Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
Advise and manage campaign timelines and marketing budgets for digital efforts and assets
Analyze social content performance and provide actionable recommendations based on data-driven insights to enhance conversion rates
Partner with Marketing Operations to streamline, automate and measure all paid social activities in alignment with digital marketing programs.

We are looking for a Sales Associate.
Responsibilities :
Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
Understand customer needs and requirements.
Route qualified opportunities to the appropriate sales executives for further development and closure
Close sales and achieve quarterly quotas.
Research accounts, identify key players, and generate interest
Maintain and expand your database of prospects within your assigned territory.
Team with channel partners to build pipelines and close deals.
Perform effective online presentations to prospects.