לוח משרות דרושים

As our Product Marketing Manager, reporting to the Product Marketing Team Lead, you will shape our product marketing strategy and develop clear, compelling, and effective messaging. Youll collaborate with internal teams and external partners in the fast-paced crypto and blockchain world. We want to hear from you if you have proven experience in product marketing, particularly in blockchain or deep-tech industries.

Key Responsibilities:

As our Product Marketing Manager, you will:
Develop clear and impactful product positioning and messaging strategies and oversee the creation of marketing materials that effectively support product launches and updates, highlighting key features and benefits.
Plan and execute targeted product marketing campaigns to attract prospective users of our products.
Collaborate with internal teams such as product, engineering, and sales to ensure messaging and content align with our technological breadth and depth.
Participate in briefings, craft messaging, draft blog outlines, social media, and web content, and write long-form content to support marketing efforts.
Manage the timely execution of campaigns and measure their performance to assess impact and success.
Conduct research on the crypto ecosystem to stay informed about the competitive landscape and sharpen our competitive advantages.
Collaborate with designers to create high-quality visuals that enhance content and refine presentation decks for senior management, ensuring core messages are effectively communicated and aligned with our overarching narratives.
Take an intentional, data-driven approach to continuously refine and enhance the companys marketing messages and materials.

We seek a Head of Growth Marketing to build and scale our organic growth engine. In this high-impact role, youll own all aspects of our web strategy, content performance, funnel optimization, and data-driven growth experimentation. You will lead key marketing initiatives that drive measurable ecosystem engagement with founders, developers, projects, and users with the web as your main growth platform.

Youll report to the VP of Marketing and collaborate with multiple teams, including product, social, product marketing, developer relations, ecosystem, and design.

Key Responsibilities:
Own Web Operations & Performance: Manage our main web properties (e.g., starkware.co, starknet.io, cairo-lang.org), ensuring fast, accessible, SEO-optimized, and conversion-oriented experiences.
Organic Growth Strategy: Define and execute a roadmap for organic user acquisition via content optimization, keyword strategy, technical SEO, link building and content placement.
Content Analytics & Experimentation: Partner with product marketing and ecosystem teams to test and iterate on content formats, distribution channels, and performance.
Funnel & Conversion Optimization: Build high-converting user journeys through CRO best practices, experimentation, and marketing automation (forms, CTAs, content flows).
Data & Attribution: Set up and maintain growth marketing analytics stack (e.g., GA4, HubSpot), monitor KPIs, and report performance across funnel stages.
Lead & Scale: Manage vendors, freelancers, and team members supporting growth-related activities like SEO, content ops, and marketing analytics.
Cross-Functional Collaboration: Work with design, product marketing, ecosystem, and DevRel to ensure alignment on messaging, campaigns, and product milestones.