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We are looking for an exceptional Director of B2C Marketing & Monetisation to lead growth across a portfolio of B2C products operating across mobile apps, websites, browser extensions, and other digital platforms.
This is a full-stack B2C leadership role spanning growth, brand, and monetization. You will own marketing strategy and execution across multiple products, channels, business models, and funnels, while building a high-performing team that delivers scalable, measurable results.
What youll do
Own the end-to-end B2C marketing strategy across a multi-product portfolio, aligned with user growth, engagement, retention, revenue, and monetisation goals
Lead performance marketing, media buying, and paid acquisition across key channels, including Google, Meta, TikTok, search, display, video, programmatic, affiliate, and other paid sources
Drive organic growth through SEO, AEO/GEO, ASO, and content-led discoverability strategies across web, app, and emerging search surfaces
Build and scale user and data acquisition engines that expand reach, improve audience quality, and strengthen the companys first-party data assets and panel capabilities
Optimize the full customer lifecycle across acquisition, activation, engagement, retention, reactivation, loyalty, and conversion through lifecycle marketing, CRM, and marketing automation across email, push, in-app messaging, SMS, and remarketing channels
Own and evolve monetization strategy across subscriptions, freemium, upsell, cross-sell, ad monetization, pricing, promotions, partnerships, and conversion optimization
Build and scale partnership and distribution programs as meaningful growth levers
Own core marketing and business KPIs, including CAC, CPI, ROAS, conversion, retention, churn, LTV, payback, ARPU, and revenue contribution
Build a strong experimentation culture across creatives, offers, landing pages, onboarding flows, pricing, retention journeys, and monetization levers
Partner closely with Product, BI, Monetization, Creative, Operations, and senior leadership to translate business goals into scalable marketing execution.

we are looking for a Creative Growth Manager.
In this role, you wont just be running tests; you will be the creative engine behind our performance marketing - obsessed with why certain creatives convert, how to structure a winning landing page, and how to brief a creative team to get there.
On your day to day As the owner of performance creative for growth, you will move beyond building assets to managing the strategy behind them:
Define the Creative Strategy: Build a steady pipeline of concepts by defining strategies for key growth channels and establishing testing frameworks for hooks, angles, and formats.
Master the "Brief": Transform user research and performance data into clear, inspiring briefs, partnering closely with designers and video editors to bring ideas to life efficiently.
Drive Website Experimentation: Own the A/B testing roadmap for key web pages, from ideating conversion hypotheses to coordinating design and development for implementation.
Analyze & Iterate: Go beyond reporting numbers to uncover the "why"-spotting patterns in winning creatives (like UGC vs. motion graphics) to generate data-backed hypotheses for future tests.
Ensure Consistency: Collaborate with product marketing and paid media to maintain a consistent narrative and visual identity across ads, landing pages, and the full user journey.

We're looking for a rare marketing strategist who uses AI to turn inbound interest into revenue through deeply personalized, multi-touch nurture campaigns.
If you're the type who looks at other companies' email cadences and immediately sees 10 ways to 10x their performance, this role is for you.
Who You Are:
You're a marketer who combines three superpowers most people don't have together:
Deep user empathy - You instinctively understand what motivates different personas and can craft messaging that resonates with their specific pain points
AI mastery - You use AI tools daily to personalize at scale, analyze patterns, and automate the repetitive work
Conversion psychology - You know exactly why someone opens email #3 but not #2, and how to move them from "interested" to "booked"

We are looking for a hands-on Performance Marketing Manager to own lead generation.
You will be fully responsible for turning our positioning into measurable outcomes, specifically qualified meetings and pipeline creation.
What You Will Do:
Plan and execute paid acquisition campaigns (Google, LinkedIn, Meta, etc.)
Own lead generation targets and CPL performance
Manage and optimize campaign budgets, bidding, and targeting
Build and optimize landing pages and conversion funnels
Run A/B tests on ads, creatives, and messaging
Build, test, and refine messaging independently for a complex B2B infrastructure product
Execute SMM activities (organic posting and support for paid campaigns)
Create marketing assets independently: ad copy, concepts, short-form video, and landing pages (with design support for visuals)
Use AI tools (e.g., ChatGPT, automation tools) to accelerate campaign creation, testing, and optimization
Analyze campaign performance and provide clear weekly insights
Optimize B2B and B2B2X acquisition funnels
Collaborate with sales to improve lead quality and conversion
Identify and scale new acquisition channels and experiments
Ensure proper tracking, attribution, and reporting (GA4, HubSpot, etc.).

Required Client Solution Manager, Tech & Commerce, 12 Month Contract
The Client Solutions Manager partners with our most strategic clients to make sure they are successful with us. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions.
This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations)

We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
As a Senior Demand Partner Manager, You will serve as the primary account manager for our existing third-party (3P) demand partners, focusing on driving sustainable revenue growth.
About the Senior Demand Partner Manager:
Technical Optimization: You will be responsible for monitoring and improving critical KPIs, including bid rate, match rate, win rate, and total spend.
Demand Generation: Move beyond reactive support with commercial growth motions.
Cross-Functional Collaboration: Partner closely with product and ad ops teams to remove technical hurdles and friction, effectively unlocking incremental scale across the platform.
Own day-to-day relationships with DSPs and performance buyers
Diagnose and resolve technical issues impacting bid rate, match rate, and win rate while identifying key optimization levers across auction mechanics, deal setup, and supply alignment to maximize spend.
Servicing day to day operational needs + continually optimize partner performance
Drive joint direct/indirect demand (revenue) generating initiatives at the ground level
1st line of technical support (including PMPs for DSP/SSP partners)

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities:
Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.
Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are seeking a creative, data-driven, and business-oriented Marketing & Social media Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:

Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
Manage the companys social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
Plan and execute ROI-focused marketing campaigns across leading digital platforms.
Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
Collaborate with internal departments to align marketing initiatives with strategic business objectives.

abra is hiring a Marketing Coordinator – Student Position Looking for a dynamic role in marketing? Join abra! What’s the role about?
* Creation and writing of marketing content.
* Event planning and coordination (attendance required).
* Campaign analysis and market research.
* Working with company teams to promote marketing efforts.