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Required Head of Performance Marketing
About The Position
We are revolutionizing the insurance industry with the world's first Marketing OS - a comprehensive solution tailored to the unique marketing and distribution needs of insurance organizations.
Our intelligent solutions combine the power of AI, machine learning, and real-time data to reshape marketing strategies and drive profitable growth for top insurers.
Founded in 2015 and headquartered in Israel, we partner with leading US insurance companies, helping them uncover hidden growth opportunities and optimize their marketing budgets with unparalleled precision and efficiency.
As the Head of Performance Marketing , you will lead the companys user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.
Responsibilities:
Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.
Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.
Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.
Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.
Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.
Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.
Lead, and mentor a high-performing performance marketing team.

Required B2B Marketing Manager
About this role:
As a B2B Marketing Manager for our brand in Tel Aviv, you will play a pivotal role in shaping and executing our brand strategy to drive sustainable and profitable growth. Your primary responsibility will be to develop and implement multi-channel marketing campaigns that align with our brand positioning and resonate with our target audience.
Leveraging your deep understanding of market insights, you will transform data into impactful campaigns that support our business objectives. Your expertise in analysis and strategic thinking will be key in identifying local growth opportunities and mitigating potential risks.
From planning and executing marketing initiatives to evaluating their success, you will ensure that every activity-whether local campaigns, customer activations, or PR efforts-is optimized to strengthen our B2B presence and effectively engage customers across Israel.
Responsibilities:
Competitive analysis of the B2B landscape and changing dynamics- conducting in-market surveys, round tables, participation in conferences, and relevant forums.
Drive new potential consumers in-bounds and SDR via B2B communication tools (Linkedin campaigns, Meta, Google, Taboola)
Drive existing customer success and retention efforts- Build and execute creative communication plan (newsletters, notifications, presentations, leaflets, etc.) to existing corporate admins and end users via (writing and communicating new product features, special events, unique benefits and propositions, etc.)
Budget Ownership & media planning:
Brief agencies, plan, execute, and evaluate winning marketing activities, ensure they are consistent with brand positioning across all touchpoints, and drive 10bis corporate users base growth.
Build strong relationships with internal and external stakeholders- acting as a contact point and B2B landscape expert
Own and maintain our B2B social media assets, driving brand presence, engagement, and content strategy across relevant platforms.
Reports to the Head of B2B Sales.

We are looking for a Solutions Architect - Performance Marketing with a strong performance marketing background to lead the deployment and success of our solution for a small number of enterprise customers.
You will own the full post-sale lifecycle, from implementation through ongoing optimization, working directly with growth, data, and engineering teams at some of the world's leading consumer apps. Your focus is on signal quality, experiment design, and driving measurable impact on paid acquisition performance.
This is a high-ownership role for someone who thinks in terms of ROAS, CPA, and bidding strategy, and can also get deep into data and systems to make it happen. You will be the primary point of contact for your accounts, lead engagements end-to-end, and translate performance data into clear decisions.
Success means turning your customers' best predictive signals into compounding growth on Google and Meta.

We are looking for an exceptional individual with an entrepreneurial mindset to join us as a Co-Founder & Chief Product Officer. Join us if you would like to:

Join a winning team - Partner with two ad tech veterans with over 20 years of experience
Join a winning culture - Work in a fun, pro-active, and inclusive environment
Join a winning enterprise - Well funded, profitable start-up with an existing revenue stream of over $1M in ARR
Join a winning opportunity - be a real driving force within a company, and define its product vision and GTM strategy.
Key Responsibilities:
Collaborate with fellow co-founders to articulate and refine the company's vision, mission, and strategic direction.
Lead the formulation and execution of the company's product plan, encompassing market analysis, product development, and go-to-market strategy.
Determine and prioritize product features and enhancements through thorough market research, customer feedback, and competitive analysis.
Champion a customer-centric ethos throughout the product development lifecycle, ensuring that our offerings consistently meet and exceed the needs of our target audience.
Spearhead the assembly and management of a top-tier team, overseeing recruitment, hiring, and ongoing employee development initiatives.
Foster strategic alliances and partnerships to fuel the company's expansion and elevate its market presence.

We're looking for a highly organized, data-driven Marketing Project Manager to sit at the center of that: turning a lot of moving parts into work that actually ships, on time, and reading the data to know what to double down on and what to cut.

What Will You Do
Lead cross-functional marketing projects and campaigns end to end, from planning to launch.
Coordinate across Design, PPC, Brand, Product, Operations, and Commercial, keeping timelines and dependencies clear.
Build roadmaps, manage delivery, and remove blockers without becoming a bottleneck.
Own campaign performance tracking: analyze results and turn them into clear, actionable recommendations.
Manage campaign budgets and reallocate spend based on what the data shows.
Monitor the metrics that matter (campaign delivery, orders, new vs returning customers) and drive continuous improvement through testing and optimization.
Prioritize competing initiatives and keep the team moving with sound judgment under pressure.

Were entering a rapid scale phase with the ambition to lead the food delivery category in Israel. The Head of Marketing will build and lead marketing function end-to-end in Israel, owning demand growth, brand, lifecycle/CRM, and marketing operations - with direct accountability for revenue, GMV, usage, and retention. This is a builder role reporting to the CEO and operating closely with Commercial and Operations within HAATs city-based operating model.

What Will You Do
Brand Marketing
Build brand equity, awareness, and reputation as the leading local delivery platform in Israel.
Define brand positioning, messaging, and narrative grounded in local city presence.
Own brand identity, guidelines, and core brand assets.
Lead PR, content, social, influencer, and analyst relations.
Ensure brand storytelling reflects real merchant, courier, and city-level experiences.
Growth Marketing
Grow demand efficiently and profitably across HAATs operating cities.
Build and scale paid, organic, and offline growth engines by city and category.
Own acquisition strategy across priority cities in coordination with Commercial and Operations.
Drive demand for specific categories, partners, or verticals based on supply readiness.
Manage CAC, payback period, and cohort economics at city and segment level.
Product Marketing
Increase revenue and engagement from existing users.
Own lifecycle marketing, CRM, and retention programs.
Drive feature adoption and website/app conversion optimization (CRO).
Support Sales and Commercial with launches, messaging, and merchant visibility.
Translate merchant and operational inputs into clear user-facing value propositions.
Strategy & Marketing Operations
Build a scalable, high-impact marketing organization embedded in HAATs operating model.
Define marketing OKRs, roadmap, org structure, and roles & responsibilities.
Own marketing P&L, budget, and tech stack.
Work closely with the Head of Commercial to support city launches, vertical expansions, and merchant priorities.
Translate city-level commercial and operational inputs into targeted marketing plans by city, category, and partner tier.
Align Marketing, Commercial, Operations, Product, and Customer Support around shared marketplace KPIs.
Leadership, Planning & Performance
Own and deliver aggressive, measurable growth targets (e.g. double-digit MoM growth during scale or city-launch periods).
Manage a 6-7 figure annual marketing budget with clear ROI and unit economics tracking.
Build and lead a team of 5+ marketers and agency partners.
Launch and scale 3-5 growth engines across paid, organic, lifecycle, and city-level channels.
Own city-level demand planning in coordination with Commercial and Operations.
Present weekly performance reviews covering GMV, CAC, retention, funnel health, and city performance.
Define and execute a 12-month GTM and marketing roadmap aligned with commercial and operational plans.

We are looking for a creative, ambitious marketing designer to join our team. In this role, you will combine artistic skills with marketing insights to design high-performing creatives that drive user acquisition and engagement. You will play a key role in translating data and trends into visual assets that stop the scroll and convert.

What Will You Do
Design High-Impact Ads: Create static banners, GIFs, and video creatives for large-scale UA campaigns on Meta (Facebook/Instagram), TikTok, and Google.
Video Creation: Edit and produce engaging short-form video content (UGC style, motion graphics, trends).
Support Growth & Retention: Design on-brand assets for the user journey, including in-app pop-ups, email visuals, and landing pages.
Iterate & Optimize: Collaborate with the performance team to analyze creative data and produce rapid variations of winning concepts.
Concept & Brainstorm: Bring fresh ideas to the table! research industry trends, competitors, and new visual hooks to constantly improve our creative strategy.

We're looking for a data-driven Growth Marketing Manager to bridge the gap between marketing and product. In this role, you will own the critical phase between user acquisition and the first purchase, optimizing the user journey to maximize activation and revenue. You will work cross-functionally to determine our offer strategy, architect conversion flows, and measure the ROI of our incentives.

What Will You Do
Analyze and improve the user funnel from registration to first purchase (CRO).
Architect and lead automated conversion journeys: Design the logic and flows for In-App, Push, and Email sequences (leveraging tools like Braze/CleverTap) to guide users toward their first purchase.
Design and manage the strategy for new user incentives (coupons, discounts, ect).
Define the messaging strategy within the app (pop-ups, banners, micro-copy) to nudge users toward action.
Lead a high-velocity A/B testing roadmap on pricing, messaging, and user flows.
Collaborate with Product and Analytics teams to implement growth drivers and measure impact.

we are looking for a Growth Marketing Lead.
Tell the Frank story to the architecture world: own demand, content, and positioning for an AI architect.
s our Growth Marketing Lead, you own how we reach architecture firms: demand generation, content, product positioning, and the launches that put Frank in front of the right people.
What youll do:
Build and run demand generation across channels: content, email, events, and the website.
Own positioning and messaging for Frank, in close partnership with product and leadership.
Produce credible, technical-but-clear content that resonates with architects and BIM leaders.
Measure what works and double down: pipeline, not vanity metrics.

Join us as a Field Operations - Global Team, where you will have a direct impact on our product success. We are looking for a proactive professional to manage and support our field operations activities, from initial setup through final delivery, while working in a fast-paced and innovative environment.
Responsibilities:
Conduct area scanning operations for clients in various locations
Operate, maintain, and troubleshoot advanced technology equipment
Ensure all tasks are performed in accordance with company standards and procedures
Provide feedback and contribute to the ongoing development and improvement of our products
Maintain a high level of professionalism and customer service

we are looking for a Ad Operation Specialist
As an Ad Operations Specialist, you will play a key role in supporting advertising business by ensuring the seamless execution, monitoring, and delivery of digital video advertising campaigns. Working closely with Enterprise Account Managers, agencies, and cross-functional teams, you will help drive campaign success by proactively monitoring campaign delivery, identifying issues, preparing operational reports, and ensuring operational excellence across a high-volume portfolio.
This role requires a strong analytical mindset, exceptional attention to detail, and a customer-first approach. You will collaborate with Product, Support, R&D, and Business teams to resolve campaign-related challenges while becoming a trusted expert in advertising platforms and operational workflows. Success in this role requires ownership, adaptability, strong communication skills, and the ability to thrive in a fast-paced environment.

we are looking for a Creative Strategist - Maternity Leave Replacement / Contractor
As a Performance Creative Specialist, you will serve as a strategic partner at the intersection of creative and data. Youll join Taboolas global Creative Shop, working hands-on to translate data into sharp, actionable creative briefs, produce high-performing assets (copy, images, videos, and landing pages), and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team.
Responsibilities:
Briefing & Execution: Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors.
Asset & Campaign Optimization: Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms.
Knowledge Sharing: Create and deliver educational materials (webinars, internal briefings) for both internal teams and external clients to share creative insights and best practices.
Cross-Team Collaboration: Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for internal user acquisition efforts.
Performance Analysis: Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements).
This is a full time job

Were looking for a data-driven event marketing professional to join as Field Marketing Manager, Growth. This full-time role in our Tel Aviv Office is part of the Geo Marketing Organization and works closely with our Growth Marketing Team to drive measurable business impact through strategic events targeting our high-potential SMB clients.
In this role, you will play a key part in executing our global growth events strategy, designing high-impact events that generate new business opportunities. Youll bring a strong analytical mindset, leveraging data to optimize event performance, measure success, and continuously improve marketing outcomes.
Were looking for an event marketing pro with a can-do attitude, exceptional collaboration, verbal and written communication skills, willingness to travel the world often, and a passion for learning. If you thrive at the intersection of events, analytics, and growth marketing, wed love to hear from you!

Were hiring our first marketing hire to turn that inbound engine into a system: content, brand, positioning, events, PR, community. Youll work directly with the founders and build everything end-to-end.

Responsibilities
Demand gen - Own the engine that feeds the inbound sales pipeline.
Content - Build the content strategy, blog, LinkedIn, industry publications, and thought leadership.
Case studies - Produce case studies from current clients and every new logo.
Events - Own DSU, D2C summits, and MarTech conferences: sponsorships, speaking, presence.
Brand - Own the website, brand voice, sales enablement materials, and the data-room narrative.
Measurement - Own funnel metrics (MQL → SAL → Opportunity) and act on the numbers.