לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור במרכז

We're looking for a Field Marketing & Employer Branding Manager to take full ownership of Buildots local marketing efforts in Israel. This is a hands-on, high-impact role focused on community-building, event execution, and adapting global marketing initiatives for the Israeli market, supporting the sales and hiring efforts in the market. If youre a sharp, organized, people-oriented marketer who thrives in startup environments wed love to meet you.

What Youll Do:
Lead and execute all local field marketing activities in Israel.
Plan and produce in-person events including meetups, employer branding events, and professional gatherings.
Build and grow a local community of construction operations leaders (online and offline).
Act as the local marketing point of contact working with global marketing, HR, R&D and other internal stakeholders.
Localize and adapt global content (from English to Hebrew), ensuring messaging resonates with Israeli audiences.
Support employer branding efforts by helping position Buildots as a top employer in Israel.
Work with local vendors including videographers, production companies and potentially creative agencies.

We are seeking a data-driven Growth hacker / Growth Marketing Manager to own multi-channel demand generation campaigns and full-funnel optimisation. The ideal candidate combines classic demand-generation skills with a growth-hacker mindsetrapid experimentation, technical automation, and continuous iterationto increase brand awareness, generate qualified pipeline and lower customer-acquisition cost.

What you'll do:
Full, hands-on ownership of paid advertising in Buildots: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.

Were hiring a Growth Team Lead to own and scale the products user acquisition and user flow from funnels to onboarding and activation efforts. Managing and building a team that will be responsible for execution, testing, analysis, and ongoing optimization.
An accomplished and profitable data-science and engineering powerhouse, developing algorithms for media buying and user-acquisition with clients spanning from growth startups to companies like Google & Microsoft.
What youll do
Lead and scale growth initiatives across the full user funnel from acquisition, activation to retention with a hands-on, data-driven approach.
Own onboarding flows, landing pages, A/B tests and in-product experiences through structured A/B testing and experimentation
Manage media buying operations, explore new channels, and optimize campaigns toward ROAS goals.
Collaborate with product, data, design, and dev teams to launch new growth experiments.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate on roadmap.
Build processes and structure that will allow for rapid growth and scale.
Help recruit and onboard new team members as the team expands.

We're seeking a strategic thinker and growth-focused leader to spearhead the development and execution of innovative growth motions, particularly leveraging our expanding portfolio of AI-driven products. Your primary role will be identifying new market segments, experimenting with creative growth strategies, and scaling successful motions. You will collaborate closely with the existing user acquisition team, complementing their efforts and expanding our growth horizon.

What you'll own:
Strategic Growth Initiatives: Identify, develop, and scale innovative growth motions leveraging our AI solutions.
New Market & Segment Expansion: Explore and capitalize on untapped market opportunities and customer segments.
Full-Funnel Optimization: Own and optimize customer journeys from initial engagement through retention.
Experimentation & Scaling: Design and run strategic experiments, validate growth ideas, and scale successful initiatives.
Cross-functional Leadership: Collaborate seamlessly with marketing, product, sales, and customer success teams to align and amplify growth efforts.

About XM Cyber XM Cyber is a leading hybrid cloud security company transforming the way enterprises manage and reduce cyber exposure. Our Continuous Exposure Management platform identifies and prioritizes risks based on how attackers see your environment — helping security teams focus remediation where it matters most. We’re a fast-growing company, working with global enterprises across finance, retail, healthcare, manufacturing, and critical infrastructure to make the complex world of cyber risk clear, actionable and impactful. Backed by Schwarz Group, we’re scaling fast — and looking to elevate our brand and demand generation engine to the next level. But we don’t just want to grow — we want to stand out. Role Overview We are looking for a Head of Growth Marketing to lead and scale global campaigns that build pipeline, elevate brand visibility, and create lasting market impact. This role is ideal for a strategic marketer who blends deep demand generation expertise with bold creative instincts. You will lead integrated marketing efforts across digital, paid media, ABM, and content — while also driving breakthrough creative campaigns that increase awareness and engagement in a competitive category. Key Responsibilities Campaign Strategy & Execution
* Plan and execute multi-channel demand generation campaigns across digital, paid, email, social, and ABM to drive pipeline, engagement, and brand lift. Creative Brand-Led Growth
* Develop and lead unconventional brand experiments and high-impact creative campaigns that generate awareness, differentiation, and earned attention. Digital & Web Optimization
* Own paid search, paid social, SEO, and web conversion strategy, collaborating with content and product marketing teams to drive qualified traffic and optimize performance. Funnel Performance & Analytics
* Measure campaign effectiveness, lead quality, conversion rates, and overall marketing contribution to pipeline. Cross-Functional Collaboration
* Work with teams across the organization to create ideas that lead to noteworthy campaigns. Budget & Team Management
* Manage an in-house team and marketing spend across digital channels and oversee relationships with agencies.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.