לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור במרכז, לחיפוש זה נמצאו 103 משרות

Required Revenue Operations Manager - Base44
Job Description
As a revenue operations manager, you'll be at the heart of aligning our GTM teams by managing processes, operations, and analytics. You'll turn complex datasets into actionable growth strategies, own the integrity of our revenue funnel, streamline workflows through automation, and deliver insights that guide our next steps. Your goal is to ensure data clarity and operational efficiency across the entire customer journey-from initial lead to long-term retention.
Maintain a "single source of truth" by managing database hygiene, lead routing, and the end-to-end lead-to-cash process
Administer the tech stack and design scalable integrations between the CRM and third-party tools like Gong and ZoomInfo/Clay, ensuring minimal data friction
Identify bottlenecks in the sales funnel through data analysis and implement automated workflows to boost team efficiency
Build and maintain dashboards to track North Star metrics, providing proactive insights to leadership and GTM teams
Deliver weekly reports on pipeline health, sales velocity, and churn trends
Drive team adoption of tools, processes, and integrations through data-backed training sessions and documentation.

Required Conversion Rate Optimization (CRO) Manager - Base44
Job Description
As a Conversion Rate Optimization (CRO) Manager, you'll take full ownership of our web pages and digital funnels, driving the transformation of website traffic into engaged customers. You'll identify friction points, run high-impact A/B tests, and use advanced AI tools to execute faster and smarter.
In your day-to-day, you will:
Own and significantly scale conversion rates, continuously elevating the user journey across all of our landing pages.
Leverage advanced AI tools to generate copy variations, analyze massive datasets, and write custom scripts for A/B test setups
Design, build, and manage a continuous pipeline of A/B and multivariate tests to optimize user journeys
Analyze quantitative and qualitative data to identify drop-offs, user friction, and areas for high-impact growth
Collaborate with marketing and design teams to ensure messaging is compelling and layouts meet modern UI/UX best practices
Present testing results, learnings, and actionable insights to stakeholders.

The e-commerce team partners with leading commerce clients in the Israeli market, helping them scale their businesses through advertising worldwide. We act as strategic advisors, providing expert guidance, data-driven insights, and best-in-class support to maximize their success on our platform.

Responsibilities
- Manage and grow post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
- Analyze campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
- Share marketplace feedback and guide our advertising strategy.
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
- Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
- Develop automated reports utilizing the company's internal data tools and Excel.

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.

We are looking for a highly motivated and experienced Head of Customer Acquisition to join our company for the next phase of our fast-moving story.
Responsibilities:
Support global marketing organizations, build and manage our marketing strategy and plans to optimize business goals.
Build Go-To-Market strategies of new product features and execute them with your team.
Developing tactics and playbooks across different marketing channels (CRM, partnership, social, etc.).
Understand users and their feedback, conduct market research, and ensure ongoing product market fit.
Defining marketing targets, forecasting, brand strategy and long-term planning.
Work closely alongside developers, designers, data analysts and product team to drive business growth and value creation.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

Required SEO/ GEO Team Leader
Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Marketing team might be looking for you.
The SEO Team Leader will define and lead our SEO strategy to drive scalable organic growth across global markets for the core marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our marketplace.
Own our SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.

Required Director of Marketplace Growth
Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Business team has just the job for you
What am I going to do?
Own Marketplace Growth Strategy: Define and execute the growth strategy for our self-serve marketplace, driving revenue across the entire customer lifecycle.
Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization.
Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization.
Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities.
Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue.
Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations.
Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact.
Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

Were looking for a hands-on Campaign Manager to join our team at Tel Aviv.
This role is responsible for setting up, managing, optimizing, and analyzing campaigns running through DSP, with a focus on performance, user acquisition, and client KPIs.
The ideal candidate has strong operational skills, analytical thinking, and a good understanding of the programmatic and mobile advertising ecosystem. Experience with MMPs, attribution data, campaign optimization, and DSP platforms is highly prefered.
What Youll Do:
Set up, launch, monitor, and optimize campaigns across DSP.
Manage campaigns across mobile, CTV, video, display, and app inventory.
Optimize toward client KPIs such as CPI, CPA, ROAS, retention, registrations, purchases, and LTV.
Analyze campaign performance and identify optimization opportunities across supply, audience, creatives, bids, pacing, and budget allocation.
Work with internal sales and account teams to understand client goals and translate them into campaign strategy.
Monitor daily performance, delivery, pacing, win rates, bid strategy, and post-install/post-click performance.
Troubleshoot campaign delivery, tracking, attribution, creative, and measurement issues.
Work with MMPs and attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or Kochava.
Prepare performance reports, insights, and recommendations for internal and client-facing discussins.
Collaborate with product, data, supply, and technical teams to improve campaign outcomes.
Maintain high operational standards and ensure campaigns are launched accurately and on time.

We are seeking a highly motivated, experienced Strategic Partnerships Manager to join our growing team in Tel Aviv.
The successful candidate will be required to:
Initiate, develop and manage relationships with key partners.
Identify potential partners that align with the companys goals and values.
Negotiate partnership agreements and commercial terms using analytical data.
Plan and implement strategies based on target KPIs.
Track and analyze partnership performance; identify and implement improvements.
Build professional relationships with senior managers.
Generate new business development initiatives and maintain a commercial pipeline.
Understand prospects' needs, problems or wants.
Work with internal teams (marketing, sales, product) to integrate partnership initiatives.

We are looking for an experienced Field Marketing Manager to lead the strategy, planning, and execution of events globally. This role owns the regional events program end-to-end, driving impact through strategic planning, operational excellence, and strong cross-functional collaboration.

Event Strategy & Planning
Own the regional events strategy, aligning with marketing, sales, and GTM priorities.
Conduct ongoing research to identify and evaluate events based on audience quality, ICP fit, and pipeline potential.
Build and manage the annual events plan, including trade shows, hosted events, executive engagements, and reseller activities.
Define clear selection criteria and recommend where to invest (and not invest), acting as a strategic advisor to the region, not just a delivery function.
Set KPIs and success metrics to measure impact and ROI.
Identify new opportunities to expand reach, engagement, and business outcomes.

Event Execution & Performance
Lead end-to-end execution of all regional events, ensuring consistent, high-quality delivery.
Partner with the events logistics team to manage vendors, agencies, and internal stakeholders.
Provide on-site/virtual leadership to ensure strong brand presence and experience.
Own post-event analysis, including leads, MQLs, and pipeline contribution.
Use data and insights to continuously optimize event effectiveness and future planning.

Process Optimization & Operations
Drive improvements in event processes, workflows, and tools to increase efficiency and scalability.
Implement best practices across planning, vendor management, and execution.
Ensure consistent use of systems (e.g., Monday.com, SFDC, HubSpot) for tracking and reporting.

Budget Management
Own events budget planning, allocation, and tracking.
Ensure efficient spend aligned with business priorities and ROI goals.
Lead vendor negotiations to maximize value.
Oversee invoice processing and budget reconciliation.

Stakeholder Leadership & Communication
Serve as the primary point of contact for regional sales leadership and field stakeholders.
Ensure alignment between event strategy, execution and regional priorities.
Deliver clear recommendations, regular performance updates and actionable insights.
Collaborate cross-functionally with marketing, sales, and partners.