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Were looking for a strategic, and hands-on VP Marketing to lead us into our next chapter of growth, and to champion the creative, independent business owners at the heart of our mission. In this high-impact role, youll build and lead a global marketing organization across Tel Aviv and New York City, define our marketing vision, and craft the strategy that drives our most important business goal - member growth.
Youll shape how marketing operates by building and empowering a world-class team, crafting the strategy, and ensuring our story reaches the right audiences. This is a rare opportunity for a marketing leader who is energized by possibility, thrives in fast-paced and entrepreneurial environments, and is excited to build a modern, data-driven, and creative marketing function from the ground up.
Youll join a company built on values that put people first, encourage ownership, and celebrate creativity.
If youre ready to build a marketing organization that moves the needle- and build the next great chapter of our journey- wed love to meet you.
What you'll be responsible for:
Strategic Leadership
Build and lead the marketing organization in TLV & NYC - hire top talent, establish structure, and scale capabilities across all marketing functions.
Define and execute our end-to-end marketing strategy, tightly aligned with company growth and business objectives.
Own cross-functional alignment between Marketing, Product, and CX to ensure a unified brand, product narrative, and customer journey.
Develop frameworks and KPIs that measure how marketing directly impacts member acquisition, activation, and retention.
Growth & Demand Generation
Own all aspects of growth marketing, including acquisition, lifecycle, and conversion funnels.
Design and lead multi-channel campaigns (paid, organic, partnerships, content, social) that drive sustainable demand and user engagement.
Implement a culture of experimentation- continuously test, learn, and optimize creative and analytical strategies.
Use data to identify opportunities, define hypotheses, and iterate quickly on performance and ROI.
Brand & Storytelling
Evolve our brand voice and identity, ensuring a consistent, emotionally resonant story across all channels.
Position us as the go-to platform for independent business owners- through thought leadership, storytelling, and community engagement.
Lead content, PR, and communications initiatives that strengthen awareness and differentiation in key markets.
Innovation & Enablement
Integrate emerging marketing technologies, tools, and AI-driven capabilities to enhance creativity, efficiency, and impact.
Champion marketing automation and personalization to create scalable, data-informed customer journeys.
Build processes and systems that empower collaboration and speed- from campaign ideation to execution.

Were looking for an experienced Technical Program Manager to establish and lead our newly formed Engineering & Product Operations team - driving higher quality, stronger reliability, and smoother cross-team delivery & coordination.
In this role, youll own cross-functional programs, drive operational excellence, and lead initiatives that enhance our development processes and product quality.
This is a high-impact, visible role that combines technical understanding, program management, and people leadership - ideal for someone who thrives in dynamic, cross-functional environments.
Here are a few of the things you will do:
Drive Strategic Programs
Lead and coordinate high-impact engineering and product initiatives that improve scalability, reliability, and execution.
Manage programs that involve multiple teams, time zones, and functions to keep everyone aligned and accountable.
Build and Lead the Engineering Operations Team
Build and manage a small team focused on engineering and product operations.
Oversee work related to release management, quality standards, support ticket processes, and communication across departments.
Streamline and Automate Operational Processes
Design and improve workflows for release readiness, bug triage, incident response, and postmortems.
Utilize tools like Zapier, Make, and n8n to automate manual tasks, enhance visibility, and expedite decision-making.
Lead Incident Management and Culture of Quality
Own and improve how we handle incidents across engineering, product, and support.
Ensure that issues are resolved promptly, stakeholders are kept informed, and the member experience is consistently reflected in every retrospective.
Improve Engineering Effectiveness and Product Quality
Develop metrics and tools that enable teams to measure and improve performance in quality, delivery, and reliability.
Monitor key indicators such as bug age, SLA follow-through, and release stability.
Foster a culture of learning and quality by transforming challenges into improvements and data into actionable insights.
Connect and Align Cross-Functional Teams
Collaborate closely with Engineering, Product, Support, and Education teams to ensure issues are effectively surfaced, tracked, resolved, and communicated.
Clarify priorities and timelines, align expectations, and ensure everyone stays on the same page from discovery to resolution..

Mobile is a core pillar of our AI strategy. Were hiring a Staff PM to lead the Mobile Platform team, ensuring our iOS/Android apps and mobile developer infrastructure are stable, modern, and built to unlock faster, safer, and more consistent mobile development across the company. Youll also be a strategic owner of how AI shows up natively on mobile, shaping the roadmap where our assistive booking experiences become truly mobile-first.
This is a highly cross-functional role. Youll serve internal feature teams, partner deeply with Mobile/Infra/AI engineering, and champion a mobile-first mentality across product, design, and go-to-market.
Here are a few of the things you will do:
Own the mobile platform roadmap: ensuring stable, high-performance apps, modern CI/CD, and a foundation that enables fast, reliable development across teams.
Be the connective tissue: gather needs from feature teams, prioritize mobile investments, and land solutions that reduce duplicative work and speed up product delivery.
Ship AI-native mobile experiences: partner with AI/ML and data teams to integrate assistive capabilities where they matter most on mobile.
Champion mobile-first product thinking: identify opportunities across squads to leverage sensors, notifications, camera, voice, and on-the-go workflows to drive core business outcomes (qualified leads, conversion to booking, faster pay).
Champion user understanding: Deeply understand user needs through research, feedback, and data, and partner with design and engineering to translate those insights into exceptional product experiences.
Drive measurable impact: define KPIs and run experiments to move them.
Here is what were looking for in a candidate:
Strong product sense with a sharp eye for design, detail, and usability.
Deep curiosity and critical thinking, always probing to fully understand needs.
Clear, confident communicator (Hebrew & English), able to collaborate assertively, ask hard questions, and align stakeholders at every level.
Outcome-driven: focus on impact, define the right metrics, and adapt quickly to move them.
Execution excellence: own the full lifecyclediscovery, specification, delivery, iterationbalancing detail orientation with big-picture clarity.
AI Fluency is a Must: At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.

Were looking for a Staff Application Security Engineer to join our IT and Security team. This role is ideal for a hands-on security professional who is passionate about working closely with engineering teams to design secure software, fix vulnerabilities, and promote a culture of security across the organization.
Youll be responsible for shaping and owning our Secure Software Development Lifecycle (SSDLC), managing security tooling, and leading the assessment of application and API security across our products and services.
Here are a few of the things you will do:
Collaborate directly with engineering teams to define remediation strategies, track implementation, and validate security fixes across the application stack.
Design, implement, and drive SSDLC practices across the companyfrom security design reviews and threat modeling to proactive triaging in production.
Conduct threat modeling, architecture reviews, and security assessments of cloud-based applications and services, including those leveraging emerging technologies.
Manage our bug bounty program, validating reports and coordinating response and resolution.
Own and operate our suite of AppSec tools including SAST, ASPM, and other security scannerstriaging findings, prioritizing issues, and guiding engineering toward resolution.
Review source code and applications to identify vulnerabilities and collaborate with dev teams on remediation.
Act as the point of contact for findings from penetration tests, automated scanners, and external assessments, helping manage triage and ensure timely fixes.
Continuously research and stay current with application security trends, frameworks, vulnerabilities, and best practices.
Promote a strong security culture across by educating and enabling engineers, architects, and DevOps teams to build secure software from the ground up.

Required Senior Full Stack Engineer
Tel Aviv
We are the leading AI-powered business management platform for service-based business owners. Designed to enhancenot replaceindependent professionals, Our AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, we have powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.
Here are a few of the things you will do:
Play a critical role in our strategic AI initiatives, influencing product vision and customer experience
Live and breathe the entire codebase, from the backend bytes to the frontend bits
Own your features from product design, through tech design all the way to production and customer usage
Work as part of a Full Stack agile squad, working in high velocity, delivering great quality
Inspire others. Lead by example and make sure our users get the fabulous experience they deserve.

We are looking for a motivated and detail-oriented Procurement Specialist to join our growing team.
In this role, you will support and manage day-to-day procurement activities, collaborate with vendors and internal stakeholders, and help ensure the seamless execution of purchasing operations across the organization.
This is a fantastic opportunity to contribute to a global high-tech company while developing and growing your career in procurement.
How Youll Spend Your Day:
Be an integral part of the Finance team, reporting directly to the Director of Procurement
Create and process purchase orders, ensuring accuracy, compliance with internal policies, and alignment with company needs
Work closely with vendors and internal teams to support procurement needs such as contract reviews, onboarding processes, and service delivery, while addressing issues as they arise
Collaborate closely with the Sales and Marketing teams (primarily based in the U.S.) to support their procurement needs, including potential involvement in travel-related activities
Analyze market trends and gather supplier information to support sourcing decisions
Prepare reports and analyze procurement-related data to help drive informed decision-making
Foster strong, collaborative relationships with both vendors and colleagues across multiple departments
Identify opportunities to reduce costs, streamline workflows, and enhance procurement efficiency
Actively contribute to cross-functional projects and support ongoing team initiatives

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

we are looking for a highly motivated Global Talent Acquisition Lead to join our dynamic and forward-thinking HR team.
In this pivotal role, youll develop and execute strategic recruitment plans that attract top talent worldwide. Youll partner with key stakeholders to understand hiring needs, leverage data to inform decision-making and drive continuous improvement in our recruitment processes. Your expertise in global talent trends, employer branding, and diversity and inclusion will help us build a world-class, high-performing, and diverse workforce.
What Youll Do:
Lead and manage end-to-end hiring processes across departments, locally and globally.
Develop and execute comprehensive recruitment strategies aligned with business objectives.
Conduct in-depth HR interviews to evaluate candidates skills and cultural fit.
Partner closely with hiring managers to craft tailored hiring plans for current and future needs.
Build and maintain robust talent pipelines through proactive sourcing strategies across multiple channels.
Use data-driven insights to identify trends, enhance recruitment strategies, and refine onboarding processes.
Collaborate with leadership to align hiring practices with organizational goals and strengthen recruitment infrastructure.

Were looking to engage a Data Scientist (Temporary for 6 months) to work closely with our dynamic and collaborative team in Tel Aviv. In this contracting role, you will shape strategic initiatives in the domain of AI and algorithm development, driving the creation of deep and innovative capabilities that push the boundaries of AI-driven solutions. By blending cutting-edge methods in Generative AI and Applied Machine Learning, youll play a pivotal part in defining our next generation of advanced, data-driven products and services.
A few of the things you will do:
Collaborative Partner: Work effectively with our team members, contributing expertise and fostering an environment where colleagues can thrive.
AI Development: Drive projects from focused, time-bound experimentation using scientific tools to delivering robust, production-ready solutions.
Full Solution Ownership: Take accountability for outcomes - gathering requirements, developing data-driven solutions, and ensuring smooth deployment and operation through best-in-class AI practices.

We are looking for a talented Architect to join us. As a Data Architect, you will be the organizational point of contact for all things related to data persistence and architecture. You will work closely with engineering teams across the Product, Platform, and Data groups to design, govern, and evolve our data models, databases, and data-related systems. Your goal will be to ensure scalability, reliability, security, and efficiency for all data storage and retrieval across the organization.
A few of the things you will do:
Be the primary point of contact and subject matter expert for data persistence across the entire engineering organization.
Define and govern the data architecture strategy, standards, and best practices for relational, NoSQL, and data warehouse systems.
Partner with engineering teams from product, platform, and data groups to design and implement scalable and robust data models for new and existing services.
Lead the design and optimization of the organizations data flows. You will help to ensure that data moves efficiently, consistently, and with high quality across all systems and domains.
Evaluate and recommend new technologies and data solutions to meet evolving business needs.
Drive initiatives to improve data quality, consistency, and integrity across all production systems, from ideation to hands-on execution.
Establish, maintain, and communicate documentation for all data models and architectural decisions.

We are seeking an experienced System Administrator to join our IT team.
The ideal candidate will be a team player with the ability to collaborate effectively with different teams.
Responsible for creating innovative solutions that save time for IT department.
This role involves designing, implementing, managing, and evaluating IT projects across our organization, as well as improving and changing the current infrastructure.

We're looking for a DataOps Engineer to join our DataOps team, part of the DevOps & Infrastructure group. In this role, you will ensure the performance, reliability, and scalability of our large-scale (multi-terabyte) database systems that underpin the platform. You will be implementing best practices for database infrastructure, improving complex query performance, security, and maintenance. If you are passionate about data, building complex infrastructure and collaboration in a fast-paced environment, this role will be a great fit for you.
How Youll Spend Your Day
Manage, maintain and monitor our ClickHouse, Microsoft SQL Server, PostgreSQL, and OpenSearch databases, ensuring HA, backups, and proper security measures to protect data integrity
Use scripting tools (Python, Bash, PowerShell) to automate regular database and CI/CD tasks.
Collaborate closely with R&D, Security, and Product teams to enhance data infrastructure
Help plan migrations or deployments of database systems to the cloud when needed

We are looking for a DevOps Engineer to join our team. The candidate will help drive the next generation of innovation using the cutting edge of modern technologies. This role is an excellent opportunity to learn and develop cutting-edge technologies and DevOps methodologies.
How Youll Spend Your Day:
Work within a team of professionals and be an integral part of success
Collaborate closely with R&D, Security, and IT teams to enhance infrastructure
Deploy and operate a large-scale platform
Research, develop, and implement tools to support monitoring infrastructure and automation
Oversee production environment & system health (including on-call rotation)
Contribute to the development of CI/CD processes
Troubleshoot complex problems, from diving into the console during an issue to writing new monitors and automation