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Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. as part of our continued growth and expansion, we are looking for a hands-on marketing professional to play a key role in shaping our digital presence in Israel. This is a hands-on, dynamic, and central role within the Marketing team, involving ongoing collaboration with Sales, Clinical teams, customers, external vendors, and Alma’s global marketing teams. Key Responsibilities
* Own the planning execution of end-to-end digital marketing across paid and organic channels, including social media, content strategy, and performance campaigns (Meta, Google, LinkedIn).
* Create high-quality, relevant marketing content for a professional audience and B2B clients.
* Capture, collect and edit content from the field, including workshops, trainings, conferences, launches, customer meetings, and sales activities.
* Drive lead generation efforts for the Sales team, including funnels, landing pages, forms, email campaigns, segmentation, and performance tracking, while working closely with Sales to identify content opportunities, customer stories, and commercial needs.
* Manage marketing automation and email marketing systems, including audience building, segmentation, campaign deployment, and effectiveness analysis.
* Analyze performance and generate insights, including metrics such as leads, engagement, reach, conversion, CTR, CPL, CRO, and quality indicators.
* Maintain a consistent, premium brand voice aligned with Alma Global standards and local market needs.
* Initiate new ideas, formats, content initiatives, and creative campaigns to strengthen the brand and drive business growth

Subsidiary:
Alma Israel

Required Content & Marcom Specialist
About the Role
In this role, youll create compelling B2B marketing content that informs, persuades, and converts across digital channels. Youll work closely with marketing, product, and creative teams to shape narratives, support campaigns, and communicate complex ideas in a clear, engaging way.
Were looking for someone who embraces AI as a productivity tool; not a substitute for original thinking, creativity, or craft. The ideal candidate is a strong writer first: someone who can think strategically, manage multiple projects simultaneously, collaborate across teams, and consistently deliver polished, audience-focused content.
This is an individual contributor role ideal for a creative, organized, and self-motivated professional who thrives in a fast-moving environment.
What You Will Do:
Deliver engaging, high-quality content copy for various marketing platforms including webpages, digital ads, landing pages, case studies, video scripts, eBooks, blogs, social media posts, email campaigns, and more.
Create storytelling-driven content that aligns with the brands voice and tone while building meaningful connections with target audiences.
Collaborate effectively across marketing, product, sales, and regional teams to support content strategy, campaign execution, and broader business objectives.
Partner closely with our product and vertical marketing teams to help shape messaging, content strategy, and campaign narratives that align with market priorities, customer needs, and business objectives.
Tailor content for specific audiences at various stages of the customer journey and sales funnel.
Write sharp, conversion-focused digital copy that drives engagement, lead generation, and brand awareness. Experience with ad micro-copy preferred.
Create content optimized for both traditional SEO and emerging Generative Engine Optimization (GEO) / AI discoverability best practices.
Conduct thorough research on industry trends, customer challenges, and best practices to keep content compelling, relevant, and differentiated.
Stay updated on digital marketing trends and evolving AI tools to integrate innovative and effective approaches into content strategies and workflows.