לוח משרות דרושים מנהל סושיאל / מדיה חברתית

We are looking for an Employer Branding & Social Media Lead to execute and implement social media activities focused on employer branding. The position is based at our company offices in Neeman Park, Mesubim Junction, in an outsourcing/freelancer capacity, at 60% scope or higher.

Responsibilities:
Execute a monthly content plan in alignment with a defined strategy.
Build a monthly content calendar and propose creative ideas for implementation.
Ongoing management of Facebook and Instagram channels.
High-quality marketing copywriting in Hebrew and English, aligned with brand voice.
On-site content creation, including basic photography and editing (Mobile-First approach).
Work closely with graphic designers to produce visual materials.
Upload content, manage social media pages on an ongoing basis, and track performance.

You will own and evolve Kalturas social media presence across key channels, turning product stories, thought leadership, events, and cultural moments into consistent, high-quality content. This is a hands-on role for a content creator working closely with content marketing, product marketing, and brand to grow awareness, engagement, and relevance across platforms.

This is an opportunity to shape how a global B2B technology brand shows up in the market, balancing day-to-day execution with long-term channel strategy, experimentation, and performance measurement.



The day-to-day

Develop and execute social content across multiple channels (LinkedIn, Instagram, YouTube, additional platforms as relevant), aligned with broader marketing and brand strategy
Translate long-form content (blogs, webinars, events, videos, product launches) into compelling, platform-native social formats
Create original social content, including copy, visuals, short-form video, and simple edits
Plan and manage the social content calendar, ensuring consistency, relevance, and momentum
Monitor performance, analyze results, and optimize content based on engagement, growth, and conversion signals
Collaborate with internal teams to support campaigns, launches, events, and thought-leadership initiatives
Identify opportunities for experimentation, trend-based content, and growth tactics across channels

Are you passionate about social media and ready to make a global impact? Were on the lookout for a talented Social Media Manager to join our dynamic team and drive impactful strategies for some of the world's leading brands. If you thrive in a fast-paced environment and are ready to make a difference, we want you on our team!
What Youll Be Doing:
Craft Creative Strategies: Develop and implement innovative content strategies that captivate and engage target audiences.
Manage Client Relationships: Act as the key contact for clients, ensuring their social media goals are met with excellence.
Optimize Performance: Analyze social media metrics to refine and enhance strategies continually.
Produce Creative & Compelling Content: Bring fresh, creative ideas to the table, experimenting with new formats and trends to keep content engaging and relevant.

Were hiring a Head of Social to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how our company shows up culturally, creatively, and strategically across social platforms.
This is not a traditional corporate social media role. Its for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. Youll own our companys global social strategy end to end, with the autonomy to build something distinctive and ambitious.
What youll do at our company
Own and evolve our companys global social strategy across TikTok, Instagram, LinkedIn, and X, with a clear point of view on the role each platform plays
Define and develop an ownable brand voice that feels fun, insightful, aspirational, and native to each platform
Build and operate a high-velocity content engine, balancing one-off cultural moments with a consistent always-on cadence
Lead creative partnerships with external agencies and creators as collaborators in shaping the brand
Lead and develop a small in-house social team (2-3 people), setting a high bar for taste, speed, and execution
Use social listening, cultural signals, and audience behavior to insert our company into relevant conversations in real time
Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity
Define success metrics for social and continuously iterate based on performance, engagement, and audience response.

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. We are seeking a strategic, hands-on, and results-oriented Social Media & Campaign Expert to lead Alma’s global organic and paid digital marketing efforts. This role is pivotal in shaping and executing high-impact strategies that grow Alma’s online presence, engage professional and consumer audiences, and drive lead generation and business growth. You will manage Alma’s core social channels and digital campaigns, while also providing governance and support to subsidiaries and global partners to ensure brand consistency and performance optimization across markets. Key Responsibilities:
* Social Media Strategy & Execution
* Own and evolve Alma’s global social media strategy across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.).
* Plan and execute multi-channel campaigns supporting product launches, brand initiatives, and lead generation.
* Manage social content creation, calendars, community engagement, and influencer collaborations.
* Ensure brand consistency and strategic alignment across all social touchpoints. Campaign Management & Paid Media:
* Lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and YouTube.
* Optimize campaign performance through A/B testing, audience segmentation, and budget allocation.
* Collaborate with creative and content teams to develop compelling ad creatives and messaging. Global Governance & Enablement:
* Provide strategic guidance, toolkits, and best practices to Alma’s subsidiaries and partners.
* Ensure alignment with global brand standards and campaign objectives.
* Support local teams with training, performance reviews, and optimization recommendations. Performance Analysis & Reporting:
* Define KPIs and track performance across organic and paid channels.
* Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn analytics, SEMrush, etc.) to generate actionable insights.
* Deliver regular reports with visualized data, insights, and recommendations for continuous improvement. Cross-Functional Collaboration:
* Work closely with internal teams to integrate social and campaign efforts into broader marketing initiatives.
* Align with content, product, clinical, and sales teams to ensure messaging relevance and strategic impact.
* Manage external vendors and agencies, including briefing, coordination, and performance evaluation.

Subsidiary:
Alma LTD