לוח משרות דרושים מנהל סושיאל / מדיה חברתית

We are seeking a strategic, hands-on, and results-oriented Social Media & Campaign Expert to lead Alma’s global organic and paid digital marketing efforts. This role is pivotal in shaping and executing high-impact strategies that grow Alma’s online presence, engage professional and consumer audiences, and drive lead generation and business growth. You will manage Alma’s core social channels and digital campaigns, while also providing governance and support to subsidiaries and global partners to ensure brand consistency and performance optimization across markets. Key Responsibilities:
* Social Media Strategy & Execution
* Own and evolve Alma’s global social media strategy across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.).
* Plan and execute multi-channel campaigns supporting product launches, brand initiatives, and lead generation.
* Manage social content creation, calendars, community engagement, and influencer collaborations.
* Ensure brand consistency and strategic alignment across all social touchpoints. Campaign Management & Paid Media:
* Lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and YouTube.
* Optimize campaign performance through A/B testing, audience segmentation, and budget allocation.
* Collaborate with creative and content teams to develop compelling ad creatives and messaging. Global Governance & Enablement:
* Provide strategic guidance, toolkits, and best practices to Alma’s subsidiaries and partners.
* Ensure alignment with global brand standards and campaign objectives.
* Support local teams with training, performance reviews, and optimization recommendations. Performance Analysis & Reporting:
* Define KPIs and track performance across organic and paid channels.
* Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn analytics, SEMrush, etc.) to generate actionable insights.
* Deliver regular reports with visualized data, insights, and recommendations for continuous improvement. Cross-Functional Collaboration:
* Work closely with internal teams to integrate social and campaign efforts into broader marketing initiatives.
* Align with content, product, clinical, and sales teams to ensure messaging relevance and strategic impact.
* Manage external vendors and agencies, including briefing, coordination, and performance evaluation.

Were looking for a creative, data-driven, and highly organized Social Media Manager to own global social presence. This person will be responsible for developing and executing our social media strategy across multiple platforms including LinkedIn, Facebook, Instagram, TikTok, and YouTube to increase brand awareness, engage our audience, and drive meaningful business impact.

Youll work closely with our brand, creative, content, and performance teams to turn mission into stories that resonate with millions of deskless employees and the businesses that manage them.

Responsibilities
Develop and execute a comprehensive social media strategy aligned with brand, goals, and target audiences.

Manage and grow presence across LinkedIn, Facebook, Instagram, TikTok, and YouTube.

Plan, create, and publish engaging and high-performing content, including posts, videos, and stories.

Collaborate with the creative studio to deliver platform-tailored content and campaigns.

Track, measure, and analyze performance to continuously improve engagement, reach, and conversions.

Monitor trends, audience behavior, and competitors to identify new opportunities.

Partner with Demand Gen, Product Marketing,, brand, and customer marketing teams to amplify campaigns and company news.

Build and manage the social media content calendar, ensuring consistency, timeliness, and quality.

Engage directly with our community, fostering authentic interactions and responding to comments.

Lead employer branding and executive social initiatives in partnership with HR and leadership.

Key Responsibilities
Organic Strategy Content Execution
Develop and Execute Strategy: Define and lead a comprehensive organic social media strategy across key platforms (LinkedIn, facebook, YouTube, TikTok, instagram ) that aligns with brand goals of increasing awareness and driving traffic to our PrepPacks and resources.

Content Calendar Management: Plan, create, and manage a daily/weekly content calendar, ensuring a consistent flow of educational, engaging, and highly shareable content (e.g., career tips, TEST prep myth-busting, short-form video, infographics).

Create Platform-Native Content: Become our expert in short-form video (Reels/TikTok), carousels, infographics, and memes, tailoring content to the unique best practices of each platform.

AI Integration: Utilize AI tools (e.g., prompt engineering for content ideas, image generation, copy refinement) to streamline th