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Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Were hiring a Senior Product Marketing Manager with strong experience in Banking, FinTech, and AI-driven products to lead positioning, go-to-market execution, and adoption strategy for complex, high-stakes solutions.
This senior role is based in Tel Aviv and works cross-functionally with teams across Israel and the U.S.-including Product, Demand Generation, Sales, Customer Experience, Design, and Content.
Youll translate advanced technologies, including AI capabilities, into clear, credible value for regulated and risk-sensitive buyers.
You will drive product launches, shape how AI features are communicated and trusted, and influence adoption, revenue impact, and buyer confidence..
Responsibilities :
Lead AI & Platform Product Launches- Drive end-to-end launches of AI and data-driven features. Translate complex technical capabilities into clear customer value, ensure a reliable release cadence, and lead post-launch analysis focused on adoption, trust, and revenue impact.
Positioning for Regulated, Risk-Aware Buyers- Own messaging and positioning for banking, fintech, and compliance-focused audiences. Balance innovation with credibility and transparency, and serve as the internal expert on buyer concerns around AI, risk, trust, and governance.
Competitive, Pricing & Market Intelligence- Lead competitive insights and win/loss analysis, Support pricing and packaging strategies with a strong understanding of enterprise buying behavior and how AI solutions are evaluated in regulated markets.
Sales Partnership & Cross-Functional Alignment- Work closely with Sales on long, multi-stakeholder sales cycles, Create enablement that supports technical and non-technical buyers, and align teams across Israel and the U.S. around messaging, launch strategy, and go-to-market execution.

Required Product Marketing Manager
Description
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate our impact and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.

Key Responsibilities
Drive product launch and develop go-to-market plans, manage the development of sales enablement tools and training for field sales force and reseller partners.
Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the companys solutions and drive clarity and consistency of message.
Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
Present our products and solutions in formal and informal settings.
Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
Drive sales enablement activities; act as key contact with the sales organization driving communications of product direction, positioning, key messages and sales collateral.
Travel for presentations, training, tradeshows and events - up to 25%

As a Product Marketing Manager, you will lead the development and execution of marketing strategy for External Risk Management products. You will be working closely with different teams throughout the sales cycle stages to evolve positioning, messaging, and branding of our offerings. Continuously plan, build, and execute enablement plans and sales tools to enable Sales with the knowledge and tools to successfully engage with customers and prospects.

Key Responsibilities
Understand, design and drive Go-to-Market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing offerings (products, solutions, services).
Creates tools (presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle.
Drive campaigns (internal and external) to increase awareness and generates demand around different offerings.
Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.

We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our leading product categories.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to:
Join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product and business strategy and deployment of a winning new market category.

Required Product Marketing Manager
The opportunity
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.