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As GP & IM Marketing Manager, you'll own the strategy for Wegovy and Ozempic across General Practitioner and Internal Medicine segments in Israel. This is a role where your strategic decisions translate directly into patient impact-you'll shape how thousands of healthcare professionals engage with treatments that are transforming lives. Leading a talented team of content specialists, you'll bring together insights, creativity, and cross-functional collaboration to drive measurable business results in a rapidly evolving market.

Your responsibilities will include:

Designing and executing customer segment marketing strategies for GPs and Internal Medicine specialists, leveraging competitive intelligence and market insights to drive business impact for Wegovy and Ozempic
Owning the complete Customer Team strategy cycle-from planning and action through to follow-up-ensuring coordinated campaign execution across Sales, Medical, MAPA, and Customer Experience
Managing and developing a team of Digital Content Enablers and a Marketing Coordina-tor, coaching them to create compelling, compliant content for GPs, internists, dieti-cians, and nurses
Leading cross-functional alignment and communicating strategic marketing priorities to ensure sales force readiness and coordinated execution across all touchpoints
Driving competitive differentiation through bold, insight-driven positioning and agile responses to market dynamics and competitor activities
Building and maintaining partnerships with professional organizations while representing Novo Nordisk at congresses and industry events
Leading product launches by developing comprehensive go-to-market plans with clear strategy, timelines, KPIs, and cross-functional stakeholder engagement

As our new Patient Activation Medical Advisor, you will develop, review and execute medical strategies that strengthen patient engagement across our therapy areas. Working at the intersection of science, communication and compliance, you will ensure that every patient-facing initiative is scientifically robust, ethically sound, and genuinely useful to the people we serve.

Your day-to-day responsibilities will include:

Collaborating closely with Marketing and Customer Excellence to strategically develop and medically review patient-facing materials, ensuring scientific accuracy, compliance, and clarity
Organising and supporting impactful patient activities and educational initiatives that enhance patient knowledge, support and outcomes
Translating medical and scientific evidence into patient activation concepts, and drafting or co-creating patient materials in line with approved product information
Partnering with Compliance, Legal and internal governance functions to ensure patient communications meet regulatory and ethical standards, and are updated as evidence and requirements evolve
Aligning cross-functionally with Marketing, Sales, Medical, Compliance and Customer Excellence to prioritise initiatives and execute scientifically accurate, impact-driven programmes
Adapting patient engagement content and medical strategy inputs to evolving evidence, patient needs and internal learnings - maintaining scientific rigor at every step